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Masters of his domain: Spieth's big win also wins big in weekend D-FW ratings race

CBS’ final round of The Masters Sunday flexed in the D-FW Nielsen ratings thanks to Dallas native Jordan Spieth’s dominant performance. It easily ranked No. 1 for the weekend in total viewers but was something of a duffer among advertiser-prized 18-to-49-year-olds. All the details are on our Dallas-Fort Worth TV page.
Ed Bark