Local Nielsen ratings snapshot (Thurs., May 2) -- Big Bang boom
05/03/13 10:32 AM
By ED BARK
@unclebarkycom
It’s no longer a contest on Thursday nights. Fox’s once impregnable stronghold, American Idol, is now just cannon fodder for CBS’ The Big Bang Theory.
Easily the night’s most-watched TV attraction, Big Bang amassed 447,473 D-FW viewers from 7 to 7:30 p.m., with 223,258 of them in the advertiser-prized 18-to-49 age range. Idol’s respective numbers for its first half-hour were 296,021 and 140,334.
Idol’s second half-hour edged CBS’ Two and a Half Men in both ratings measurements. CBS then won from 8 to 10 p.m. in total viewers with its crime time lineup of Person of Interest (330,442) and Elementary (247,831). The 18-to-49 golds in those hours went to ABC’s Grey’s Anatomy and Fox4’s 9 p.m. local newscast.
NBC’s fifth episode of Hannibal was a starvation diet for the Peacock, running a distant fifth across the board (behind CBS, ABC, the Rangers game on Fox Sports Southwest and NBC) in the 9 to 10 p.m. slot. But NBC’s preceding Parks & Recreation was prime-time’s lowest scorer in total viewers with just 55,074.
Here are the local news derby results for the sixth weekday of the May “sweeps.”
WFAA8 led at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5’s 10 p.m. edition continues to pay a fearsome price as the followup act to its network near-comatose 9 p.m. lead-ins. The station had a piddling 41,305 total viewers Thursday, compared to front-running WFAA8’s 268,484. In the 25-to-54 demographic, NBC5 drew 14,906 viewers while WFAA8 had 119,244.
Fox4 as usual swept the 6 a.m. competitions. But NBC5 rose up at 5 and 6 p.m., recording its first doubleheader sweeps in recent memory. It helps when you don’t have to rely on your network for support. NBC5 instead made its own lead-in bed with a 4 p.m. local newscast that also ran first in both ratings measurements.
@unclebarkycom
It’s no longer a contest on Thursday nights. Fox’s once impregnable stronghold, American Idol, is now just cannon fodder for CBS’ The Big Bang Theory.
Easily the night’s most-watched TV attraction, Big Bang amassed 447,473 D-FW viewers from 7 to 7:30 p.m., with 223,258 of them in the advertiser-prized 18-to-49 age range. Idol’s respective numbers for its first half-hour were 296,021 and 140,334.
Idol’s second half-hour edged CBS’ Two and a Half Men in both ratings measurements. CBS then won from 8 to 10 p.m. in total viewers with its crime time lineup of Person of Interest (330,442) and Elementary (247,831). The 18-to-49 golds in those hours went to ABC’s Grey’s Anatomy and Fox4’s 9 p.m. local newscast.
NBC’s fifth episode of Hannibal was a starvation diet for the Peacock, running a distant fifth across the board (behind CBS, ABC, the Rangers game on Fox Sports Southwest and NBC) in the 9 to 10 p.m. slot. But NBC’s preceding Parks & Recreation was prime-time’s lowest scorer in total viewers with just 55,074.
Here are the local news derby results for the sixth weekday of the May “sweeps.”
WFAA8 led at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5’s 10 p.m. edition continues to pay a fearsome price as the followup act to its network near-comatose 9 p.m. lead-ins. The station had a piddling 41,305 total viewers Thursday, compared to front-running WFAA8’s 268,484. In the 25-to-54 demographic, NBC5 drew 14,906 viewers while WFAA8 had 119,244.
Fox4 as usual swept the 6 a.m. competitions. But NBC5 rose up at 5 and 6 p.m., recording its first doubleheader sweeps in recent memory. It helps when you don’t have to rely on your network for support. NBC5 instead made its own lead-in bed with a 4 p.m. local newscast that also ran first in both ratings measurements.