Local Nielsen ratings snapshot (Thurs., July 12) -- Big Brother gives CBS a lift
07/13/12 10:16 AM
By ED BARK
@unclebarkycom
CBS' 14th edition premiere of Big Brother gave the network a nice summertime splash Thursday.
It comfortably won the 8 p.m. slot in both total D-FW viewers (128,708) and advertiser-prized 18-to-49-year-olds (73,669).
For CBS, that's an uncommonly high percentage of viewers in the TV universe's key audience demographic. In contrast, the network's 9 p.m. repeat of Person of Interest had a bigger overall audience (142,256), but only 40,645 of those viewers were in the 18-to-49 age range.
CBS' pair of Big Bang Theory reruns won the 7 p.m. hour in both ratings measurements while NBC's Rock Center with Brian Williams had the most 18-to-49-year-olds at 9 p.m.
In Thursday's local news derby results, WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 had paper thin wins at 6 a.m. in both major food groups. The 5 and 6 p.m. spoils were split between WFAA8, which topped the total viewer Nielsens, and Fox4, the winner at both hours among 25-to-54-year-olds.
CBS11's severe hot weather drought continued. The station hasn't finished first in any of the four major four-way newscast competitions since a 10 p.m. win in total viewers on Thursday, June 28th.
@unclebarkycom
CBS' 14th edition premiere of Big Brother gave the network a nice summertime splash Thursday.
It comfortably won the 8 p.m. slot in both total D-FW viewers (128,708) and advertiser-prized 18-to-49-year-olds (73,669).
For CBS, that's an uncommonly high percentage of viewers in the TV universe's key audience demographic. In contrast, the network's 9 p.m. repeat of Person of Interest had a bigger overall audience (142,256), but only 40,645 of those viewers were in the 18-to-49 age range.
CBS' pair of Big Bang Theory reruns won the 7 p.m. hour in both ratings measurements while NBC's Rock Center with Brian Williams had the most 18-to-49-year-olds at 9 p.m.
In Thursday's local news derby results, WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 had paper thin wins at 6 a.m. in both major food groups. The 5 and 6 p.m. spoils were split between WFAA8, which topped the total viewer Nielsens, and Fox4, the winner at both hours among 25-to-54-year-olds.
CBS11's severe hot weather drought continued. The station hasn't finished first in any of the four major four-way newscast competitions since a 10 p.m. win in total viewers on Thursday, June 28th.