Local Nielsen ratings snapshot (Tues., June 10)
06/11/08 10:38 AM
By ED BARK
ABC's Game 3 of the NBA Finals ran strong again Tuesday, peaking at 289,836 D-FW homes in its late night closing minutes (10:30 to 10:45 p.m.).
Overall, the Lakers' home court win over the Celtics averaged 222,451 homes after building from a slow start. It's half-hour Jimmy Kimmel prelude, from 7 to 7:30 p.m., drew a sub-anemic 46,276 homes to run fourth in that slot. The 7 to 8 p.m. hour was dominated by CBS' NCIS repeat, with 228,946 homes in tow.
NCIS, an oft-unsung ratings juggernaut in these parts, also won from 7 to 8 p.m. among advertiser-coveted 18-to-49-year-olds. Fox ran second in that key demo from 7 to 9 p.m. with a firstrun lineup of The Moment of Truth and Hell's Kitchen.
The local newscast returns gave CBS11 a comfortable total homes win at 10 p.m. in a downsized three-way race. CBS11 also edged Fox4 for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 continued to fare well in the early mornings, winning for the second straight weekday at 6 a.m. in total homes and racking up a fourth consecutive first place finish among 25-to-54-year-olds. (Two of the wins in the latter measurement have been statistical dead heats with WFAA8.)
WFAA8 resumed control of the 5 and 6 p.m. newscast races with across-the-board wins in both measurements.
ABC's Game 3 of the NBA Finals ran strong again Tuesday, peaking at 289,836 D-FW homes in its late night closing minutes (10:30 to 10:45 p.m.).
Overall, the Lakers' home court win over the Celtics averaged 222,451 homes after building from a slow start. It's half-hour Jimmy Kimmel prelude, from 7 to 7:30 p.m., drew a sub-anemic 46,276 homes to run fourth in that slot. The 7 to 8 p.m. hour was dominated by CBS' NCIS repeat, with 228,946 homes in tow.
NCIS, an oft-unsung ratings juggernaut in these parts, also won from 7 to 8 p.m. among advertiser-coveted 18-to-49-year-olds. Fox ran second in that key demo from 7 to 9 p.m. with a firstrun lineup of The Moment of Truth and Hell's Kitchen.
The local newscast returns gave CBS11 a comfortable total homes win at 10 p.m. in a downsized three-way race. CBS11 also edged Fox4 for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 continued to fare well in the early mornings, winning for the second straight weekday at 6 a.m. in total homes and racking up a fourth consecutive first place finish among 25-to-54-year-olds. (Two of the wins in the latter measurement have been statistical dead heats with WFAA8.)
WFAA8 resumed control of the 5 and 6 p.m. newscast races with across-the-board wins in both measurements.
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