Local Nielsen ratings snapshot (Thurs., Sept. 20)
09/21/07 10:24 AM
By ED BARK
What's up with Oprah's ratings?
They've mostly been down in the early stages of her new season, with the second half-hour of Fox4's competing Judge Judy more than holding its own in the total homes Nielsens.
Oprah 4:30 to 5 p.m. segment drew just 76,721 homes Thursday, narrowly losing to Judy (82,810).
The tart-talking judge has been closing in on Oprah in September's early returns after being blown out in the May "sweeps" by an average of more than 50,000 homes per show. The Oprah downturn has loosened Belo8's grip on the 5 p.m. news ratings, with Fox4 creeping into contention of late, particularly among sought-after 25-to-54-year-olds.
Belo8 won at 5 p.m. in both measurements Thursday, but in each case by less than a rating point. Fox4 had beaten or tied Belo8 in the 25-to-54 demo on the previous three weekdays.
In prime-time, the premiere of CBS' Survivor: China drew a less than impressive 158,314 total homes to hold off Fox's competing Are You Smarter Than a 5th Grader? (131,522 homes). But the onetime juggernaut attracted fewer homes than CBS' following repeats of CSI: Crime Scene Investigation and Without a Trace.
The long-running reality competition also won among 18-to-49-year-olds, the main advertiser target audience for entertainment programming. 5th Grader again wasn't far behind.
Fox's 8 p.m. attraction, Don't Forget the Lyrics!, made a strong showing, taking the time slot among 18-to-49-year-olds and running second to CSI in total homes.
In the three other local news derby results, Belo8 fought off a puny lead-in from ABC's Men In Trees to edge NBC5 at 10p.m. in total homes. But the Peacock won handily with 25-to-54-year-olds while Belo8 sagged to last place among the four English language local newscasts.
Fox4 logged comfortable twin wins at 6 a.m. Belo ran first at 6 p.m. in total homes and tied with Fox4 for the top spot among 25-to-54-year-olds.
What's up with Oprah's ratings?
They've mostly been down in the early stages of her new season, with the second half-hour of Fox4's competing Judge Judy more than holding its own in the total homes Nielsens.
Oprah 4:30 to 5 p.m. segment drew just 76,721 homes Thursday, narrowly losing to Judy (82,810).
The tart-talking judge has been closing in on Oprah in September's early returns after being blown out in the May "sweeps" by an average of more than 50,000 homes per show. The Oprah downturn has loosened Belo8's grip on the 5 p.m. news ratings, with Fox4 creeping into contention of late, particularly among sought-after 25-to-54-year-olds.
Belo8 won at 5 p.m. in both measurements Thursday, but in each case by less than a rating point. Fox4 had beaten or tied Belo8 in the 25-to-54 demo on the previous three weekdays.
In prime-time, the premiere of CBS' Survivor: China drew a less than impressive 158,314 total homes to hold off Fox's competing Are You Smarter Than a 5th Grader? (131,522 homes). But the onetime juggernaut attracted fewer homes than CBS' following repeats of CSI: Crime Scene Investigation and Without a Trace.
The long-running reality competition also won among 18-to-49-year-olds, the main advertiser target audience for entertainment programming. 5th Grader again wasn't far behind.
Fox's 8 p.m. attraction, Don't Forget the Lyrics!, made a strong showing, taking the time slot among 18-to-49-year-olds and running second to CSI in total homes.
In the three other local news derby results, Belo8 fought off a puny lead-in from ABC's Men In Trees to edge NBC5 at 10p.m. in total homes. But the Peacock won handily with 25-to-54-year-olds while Belo8 sagged to last place among the four English language local newscasts.
Fox4 logged comfortable twin wins at 6 a.m. Belo ran first at 6 p.m. in total homes and tied with Fox4 for the top spot among 25-to-54-year-olds.
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