powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Mon., May 12) -- NBC blasts off while 24 hangs in

By ED BARK
@unclebarkycom on Twitter
Mondays are rise and shine for NBC, which again crunched the opposition with The Voice and the Season 1 finale of The Blacklist.

The Voice hummed along happily from 7 to 9 p.m. with 411,858 D-FW viewers, including 218,199 within the advertiser-prized 18-to-49 motherlode.

Blacklist then amassed respective totals of 404,774 and 162,835 viewers, both easily enough to whip ABC’s Castle and Fox4’s 9 p.m. local newscast, which took the silvers.

Fox’s 8 p.m. third hour of 24: Live Another Day drew a very respectable 262,748 total viewers while still falling short of The Voice and ABC’s second hour of Dancing with the Stars (326,660). But 24 moved up to the No. 2 spot with 18-to-49-year-olds while DWTS fell to a distant third.

Over on Fox Sports Southwest, the Texas Rangers’ road win against the doormat Houston Astros drew 113,621 total viewers.

In Monday’s local news derby results, NBC5 capitalized in a big way on The Blacklist lead-in. The Peacock ran first in total viewers with 269,849 in comfortably beating runner-up WFAA8’s 198,836. Among 25-to-54-year-olds (the main advertiser target audience for news programming), NBC5 doubled the total of second-place WFAA8 (140,157 to 70,079).

Fox4 flexed with twin wins at 6 a.m. and NBC5 again did likewise at 5 p.m. The 6 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 measurement.

There are now seven weekdays remaining in the May “sweeps” ratings period. And the end results could be very interesting in terms of potential power shifts at 10 p.m. in particular.

Email comments or questions to: unclebarky@verizon.net