Local Nielsen ratings snapshot (Fri.-Mon., Aug. 31-Sept. 3)
09/04/07 10:11 AM
By ED BARK
Truncated or not, NBC5's portion of the Jerry Lewis Muscular Dystrophy Association telethon raised a record $3.78 million in D-FW.
Some readers asked, however, why the station yielded to the final round of the Deutsche Bank golf tournament on Labor Day afternoon rather than stay on board with MDA.
The answer is easy enough. NBC5 is owned by the NBC network, which wasn't about to let a Tiger Woods-Phil Mickelson duel go unseen in the country's fifth-largest TV market. And the outcry from D-FW viewers would have been far greater had NBC5 stayed with the telethon rather than briefly return to it after the golf tournament ended.
Monday's Nielsen numbers show the telethon averaging a meager .6 rating (14,614 homes) from 5 a.m. to 1 p.m. The Deutsche Bank tournament had almost six times the audience (85,246 homes). Also, the telethon averaged just 2,170 advertiser-coveted 18-to-49-year-olds while the golf tournament drew 52,700 of 'em.
Chicago-based superstation WGN stayed with the telethon until 3 p.m. Monday before it, too, yielded to sports programming (the Cubs-Dodgers game at Wrigley Field). Still, MDA raised a record $63.8 million nationally. Could it have been much more with full coverage around the country? We'll never know. But times have changed.
Elsewhere on Labor Day, Texas Tech's drubbing of SMU on ESPN outdrew the golf tournament with an average of 102,295 homes. But CBS' CSI: Miami repeat was the most watched TV attraction of the day (185,106 homes).
In Monday's local news derby, Belo8 won at 10 p.m. in total homes while NBC5 struck back with a first place finish among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had twin wins at 6 a.m., although the numbers were sharply depressed on a holiday morning when most viewers instead were able to sleep in. Among 25-to-54-year-olds, Fox4 placed first with a measly 11,480 of 'em. Last Thursday, before the holiday weekend began, it led the way with 74,620 viewers in the 25-to-54 demo.
Belo8 won in total homes at 5 and 6 p.m. Among 25-to-54-year-olds, Belo8 and Fox4 shared the lead at both hours.
In Friday's local newscast derby, Belo8 had runaway twin wins at 10 p.m. The ABC station also doubled its pleasure at 6 a.m., with Fox4 sliding to an unaccustomed third place in both ratings measurements.
NBC5 had the best of it otherwise, winning twice at 5 p.m. and also with 25-to-54-year-olds at 6 p.m. Belo8 topped the total homes ratings at 6 p.m.
Truncated or not, NBC5's portion of the Jerry Lewis Muscular Dystrophy Association telethon raised a record $3.78 million in D-FW.
Some readers asked, however, why the station yielded to the final round of the Deutsche Bank golf tournament on Labor Day afternoon rather than stay on board with MDA.
The answer is easy enough. NBC5 is owned by the NBC network, which wasn't about to let a Tiger Woods-Phil Mickelson duel go unseen in the country's fifth-largest TV market. And the outcry from D-FW viewers would have been far greater had NBC5 stayed with the telethon rather than briefly return to it after the golf tournament ended.
Monday's Nielsen numbers show the telethon averaging a meager .6 rating (14,614 homes) from 5 a.m. to 1 p.m. The Deutsche Bank tournament had almost six times the audience (85,246 homes). Also, the telethon averaged just 2,170 advertiser-coveted 18-to-49-year-olds while the golf tournament drew 52,700 of 'em.
Chicago-based superstation WGN stayed with the telethon until 3 p.m. Monday before it, too, yielded to sports programming (the Cubs-Dodgers game at Wrigley Field). Still, MDA raised a record $63.8 million nationally. Could it have been much more with full coverage around the country? We'll never know. But times have changed.
Elsewhere on Labor Day, Texas Tech's drubbing of SMU on ESPN outdrew the golf tournament with an average of 102,295 homes. But CBS' CSI: Miami repeat was the most watched TV attraction of the day (185,106 homes).
In Monday's local news derby, Belo8 won at 10 p.m. in total homes while NBC5 struck back with a first place finish among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had twin wins at 6 a.m., although the numbers were sharply depressed on a holiday morning when most viewers instead were able to sleep in. Among 25-to-54-year-olds, Fox4 placed first with a measly 11,480 of 'em. Last Thursday, before the holiday weekend began, it led the way with 74,620 viewers in the 25-to-54 demo.
Belo8 won in total homes at 5 and 6 p.m. Among 25-to-54-year-olds, Belo8 and Fox4 shared the lead at both hours.
In Friday's local newscast derby, Belo8 had runaway twin wins at 10 p.m. The ABC station also doubled its pleasure at 6 a.m., with Fox4 sliding to an unaccustomed third place in both ratings measurements.
NBC5 had the best of it otherwise, winning twice at 5 p.m. and also with 25-to-54-year-olds at 6 p.m. Belo8 topped the total homes ratings at 6 p.m.
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