Local Nielsen ratings snapshot (Mon., April 29) -- viewers again tune in The Voice, tune out Revolution
04/30/13 11:18 AM
By ED BARK
@unclebarkycom
NBC recently renewed Revolution for a second season, although its ratings performance since the show’s March 25th return continues to be revolting.
The Peacock again dominated the first two hours of prime-time Monday, with The Voice averaging 344,210 D-FW viewers while ABC’s second-place Dancing with the Stars had 234,063.
NBC also sang an aria among advertiser-prized 18-to-49-year-olds, with The Voice soaring to 210,500 viewers in this age range while CBS’ How I Met Your Mother and 2 Broke Girls took the silvers ahead of DWTS from 7 to 7:30 p.m. and 8 to 8:30 p.m. DWTS also was outdrawn in this key demographic by Fox’s season finale 8 p.m. episode of The Following.
Then came Revolution, which plunged to 130,800 total viewers at 9 p.m., with just 54,220 in the 18-to-49 motherlode. That put it fourth in total viewers and third among 18-to-49-year-olds, where it beat only Fox4’s local newscast in the 9 p.m. hour among the Big Four broadcast networks.
Here’s another intriguing ratings sidebar. KTXD’s (Ch. 47) repeat of The Wild Wild West drew 48,189 total viewers in the 3 p.m. slot. Only NBC5’s syndicated Ellen did better at that hour with 68,842 viewers, according to Nielsen. Even more surprisingly, Wild Wild West ran a closer second to Ellen in the 18-to-49 demographic.
Contrast this with the continued “hashmarks” (no measurable audience) for D magazine’s 9 to 11 a.m. D: The Broadcast on Ch. 47. But as soon as it ended, the station showed ratings pulses from 11 a.m. to 6 p.m. for its evergreen lineup of Hawaii Five-0, Gunsmoke, Bonanza, Big Valley, Wild Wild West, Emergency and The Rifleman. Another local Ch. 47 production, the baby boomer-aimed Texas Daily, then barely registered with 688 total viewers in the 6 p.m. hour.
Here are the four-way local news derby results for the third weekday of the May “sweeps.”
CBS11 had the most total viewers at 10 p.m. while slipping to a close second behind Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions, with NBC5 pulling into second place ahead of WFAA8 in both measurements.
The 6 p.m. firsts were split between CBS11 in total viewers and Fox4 in the 25-to-54 demographic. At 5 p.m., WFAA8 won in total viewers and NBC5 had the most 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
NBC recently renewed Revolution for a second season, although its ratings performance since the show’s March 25th return continues to be revolting.
The Peacock again dominated the first two hours of prime-time Monday, with The Voice averaging 344,210 D-FW viewers while ABC’s second-place Dancing with the Stars had 234,063.
NBC also sang an aria among advertiser-prized 18-to-49-year-olds, with The Voice soaring to 210,500 viewers in this age range while CBS’ How I Met Your Mother and 2 Broke Girls took the silvers ahead of DWTS from 7 to 7:30 p.m. and 8 to 8:30 p.m. DWTS also was outdrawn in this key demographic by Fox’s season finale 8 p.m. episode of The Following.
Then came Revolution, which plunged to 130,800 total viewers at 9 p.m., with just 54,220 in the 18-to-49 motherlode. That put it fourth in total viewers and third among 18-to-49-year-olds, where it beat only Fox4’s local newscast in the 9 p.m. hour among the Big Four broadcast networks.
Here’s another intriguing ratings sidebar. KTXD’s (Ch. 47) repeat of The Wild Wild West drew 48,189 total viewers in the 3 p.m. slot. Only NBC5’s syndicated Ellen did better at that hour with 68,842 viewers, according to Nielsen. Even more surprisingly, Wild Wild West ran a closer second to Ellen in the 18-to-49 demographic.
Contrast this with the continued “hashmarks” (no measurable audience) for D magazine’s 9 to 11 a.m. D: The Broadcast on Ch. 47. But as soon as it ended, the station showed ratings pulses from 11 a.m. to 6 p.m. for its evergreen lineup of Hawaii Five-0, Gunsmoke, Bonanza, Big Valley, Wild Wild West, Emergency and The Rifleman. Another local Ch. 47 production, the baby boomer-aimed Texas Daily, then barely registered with 688 total viewers in the 6 p.m. hour.
Here are the four-way local news derby results for the third weekday of the May “sweeps.”
CBS11 had the most total viewers at 10 p.m. while slipping to a close second behind Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 as usual swept the 6 a.m. competitions, with NBC5 pulling into second place ahead of WFAA8 in both measurements.
The 6 p.m. firsts were split between CBS11 in total viewers and Fox4 in the 25-to-54 demographic. At 5 p.m., WFAA8 won in total viewers and NBC5 had the most 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net