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Local Nielsen ratings snapshot (Fri.-Sun., Oct. 26-28) -- Cowboys no Giant-killers, but high-jump back over one mil mark

By ED BARK
@unclebarkycom
Last week's D-FW ratings depression gave way to a different low Sunday with the Cowboys' down-up-down mindbender against the New York Giants.

Rallying all the way back from a 23-0 deficit before taking a 29-24 knockout in the closing seconds, the Cowboys averaged 1,218,503 D-FW viewers for Fox's mid-afternoon to early evening game from Jerry's Palace. On the previous Sunday, Dallas drew fewer than one million viewers (950,020 to be exact) for the first time in almost two years with their lackluster road win at Carolina.

Sunday's Cowboys-Giants game hit a low of 1,005,093 viewers between 5 and 5:15 p.m. before rebounding to a high point of 1,438,798 viewers in the 6:15 to 6:30 segment.

Fox's followup act, the Giants' four-game World Series sweep of the favored Detroit Tigers, went all the way to 10:50 p.m. before San Francisco prevailed 4-3 in extra innings. It picked up stream down the stretch to finish with an overall average of 378,631 viewers. That fell just shy of the 399,284 viewers for NBC's lopsided Sunday Night Football matchup between the victorious Peyton Manning-led Broncos and the over-matched, Drew Brees-led Saints.

In an irony for the ages -- or so it says here -- Cowboys' QB Tony Romo couldn't close out the New York Giants while the San Francisco Giants' closer, Sergio Romo, struck out the side in the 10th inning to finish off the Tigers.

Saturday's big-ticket college football matchup, Notre Dame's road rout of favored Oklahoma, averaged 247,831 viewers in prime-time on ABC. Fox's Game 3 of the World Series pretty much tanked with 206,526 viewers opposite football.

On Friday night, NBC's 7 p.m. airing of the busted pilot Mockingbird Lane (an odd, oft-grisly update of The Munsters), drew 110,147 viewers in running third to CBS' NCIS repeat (185,873 viewers) and ABC's Shark Tank (144,568). Mockingbird Lane moved up to second place among advertiser-prized 18-to-49-year-olds, behind Shark Tank.

CBS' 9 p.m. episode of Blue Bloods again was Friday's overall most-watched TV attraction with 302,905 total viewers.

Here are Friday's local news derby results on Day 2 of the four-week November "sweeps" ratings period.

CBS11 took the 10 p.m. top spot in total viewers but WFAA8 ranked a solid No. 1 with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 nipped NBC5 in total viewers at 6 a.m. and had a little more leg room among 25-to-54-year-olds ahead of runner-up WFAA8.

WFAA8 won at both 5 and 6 p.m. in the 25-to-54 demographic. The total viewer golds went to CBS11 at 6 p.m. and Fox4 at 5 p.m.
unclebarky@verizon.net