Local Nielsen ratings snapshot (Tues., Sept. 11)
09/12/07 09:31 AM
By ED BARK
NBC's two-hour season premiere of The Biggest Loser made minimal gains in D-FW Tuesday despite a heavy promotional push.
From 7 to 8 p.m., Loser ran third in total homes behind CBS' Power of 10 game show and two half-hours of ABC's slapped together Just For Laughs. It finished second, narrowly ahead of Power, among advertiser-craved 18-to-49-year-olds.
The 8 to 9 p.m. slice of Loser managed a first-place finish in total homes, beating both CBS' Big Brother 8 and ABC's i-Caught. It dropped to a close third, though, among 18-to-49-year-olds, with Big Brother setting the pace. All in all, that's a lackluster season debut for Loser, at least in these parts.
In the local news derby, CBS11's 10 p.m. newscast already is dramatically improved under new news director Scott Diener. It's no longer a rapid fire crime-a-thon, but still slow on the draw in the nightly Nielsens. Tuesday's edition again had the biggest 9:45 to 10 p.m. lead-in audience, this time from a repeat of NCIS. It again ran third in total homes, though, with Belo8 a dominant first.
The ABC station also won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. And for the second straight day, its Daybreak beat Fox4's usually potent Good Day in the 6 a.m. ratings for 25-to-54-year-olds.
Fox4 retaliated with a comfortable 6 a.m. win in total homes, with Belo8 drooping to third behind NBC5. The 7 to 9 a.m. portion of Good Day also crunched the three network morning shows in both ratings measurements.
The 5 p.m. newscast ratings are getting more interesting, with Oprah's slipping numbers from 4 to 5 p.m. causing Belo8's to slide as well in early September.
Tuesday's first-run Oprah ran behind Fox4's double dose of Judge Judy in both total homes and with 25-to-54-year-olds. NBC5, with a solid closing kick from its 4 p.m. local newscast, won across the board at 5 p.m. while Belo 8 ran third behind Fox4.
Aided by a commanding lead-in from ABC's World News with Charles Gibson, Belo8 then recovered to run the table at 6 p.m.
NBC's two-hour season premiere of The Biggest Loser made minimal gains in D-FW Tuesday despite a heavy promotional push.
From 7 to 8 p.m., Loser ran third in total homes behind CBS' Power of 10 game show and two half-hours of ABC's slapped together Just For Laughs. It finished second, narrowly ahead of Power, among advertiser-craved 18-to-49-year-olds.
The 8 to 9 p.m. slice of Loser managed a first-place finish in total homes, beating both CBS' Big Brother 8 and ABC's i-Caught. It dropped to a close third, though, among 18-to-49-year-olds, with Big Brother setting the pace. All in all, that's a lackluster season debut for Loser, at least in these parts.
In the local news derby, CBS11's 10 p.m. newscast already is dramatically improved under new news director Scott Diener. It's no longer a rapid fire crime-a-thon, but still slow on the draw in the nightly Nielsens. Tuesday's edition again had the biggest 9:45 to 10 p.m. lead-in audience, this time from a repeat of NCIS. It again ran third in total homes, though, with Belo8 a dominant first.
The ABC station also won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. And for the second straight day, its Daybreak beat Fox4's usually potent Good Day in the 6 a.m. ratings for 25-to-54-year-olds.
Fox4 retaliated with a comfortable 6 a.m. win in total homes, with Belo8 drooping to third behind NBC5. The 7 to 9 a.m. portion of Good Day also crunched the three network morning shows in both ratings measurements.
The 5 p.m. newscast ratings are getting more interesting, with Oprah's slipping numbers from 4 to 5 p.m. causing Belo8's to slide as well in early September.
Tuesday's first-run Oprah ran behind Fox4's double dose of Judge Judy in both total homes and with 25-to-54-year-olds. NBC5, with a solid closing kick from its 4 p.m. local newscast, won across the board at 5 p.m. while Belo 8 ran third behind Fox4.
Aided by a commanding lead-in from ABC's World News with Charles Gibson, Belo8 then recovered to run the table at 6 p.m.
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