Local Nielsen ratings snapshot (Fri.-Sun., Oct. 23-25) -- another big winning hand for Cowboys in this numbers game
10/26/15 10:57 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ mistake-pocked 27-20 loss to the New York Giants returned Fox to the ratings stratosphere Sunday after three weeks worth of a bye and games on two rival networks.
Cowboys-Giants, which ran until 6:21 p.m., averaged 1,423,562 D-FW viewers and 631,964 in the advertiser-coveted 18-to-49-year-old demographic. This season’s record is still the Oct. 4th overtime loss to the New Orleans Saints on NBC’s Sunday Night Football. It drew 1,593,540 total viewers and 746,290 in the 18-to-49 motherlode.
The season-opening Cowboys win against the Giants, also on Sunday Night Football, outdrew Fox’s rematch with 1,485,462 total viewers and 690,682 in the 18-to-49 realm.
Sunday’s runner-up attraction, NBC’s prime-time game between the Carolina Panthers and Philadelphia Eagles, had 531,180 total viewers, with 269,935 of them 18-to-49-year-olds. The most-watched non-football attraction, Fox’s annual “Treehouse of Horror” edition of The Simpsons, weighed in with 269,131 total viewers from 7 to 7:30 p.m. It also led with 18-to-49-year-olds (133,379).
Saturday’s college football parade was paced by ESPN’s prime-time Texas A&M-Mississippi game, which averaged 212,472 total viewers. Before Ole Miss whipped the Aggies, 191,225 viewers watched Oklahoma demolish Texas Tech on ABC. And before that, Texas won a late morning/early afternoon game against Kansas State that drew 141,648 viewers to Fox Sports 1.
On to Friday, where the most-watched prime-time programs were CBS’ Blue Bloods in total viewers (283,296) and Fox4’s competing 9 p.m. local newscast in the 18-to-49 demographic (73,041). Being fueled by heavy bad weather coverage no doubt helped. Still, Fox4’s news high-jumped from the meager 9,527 viewers in the 18-to-49 realm who watched Fox’s preceding Rosewood rerun.
Here are Friday’s local news derby results.
CBS11 had the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and added a 6 p.m. win in the 25-to-54 demographic. NBC had the most total viewers at 6 p.m.
The 5 p.m. golds went to NBC5 in total viewers and TEGNA8 in the 25-to-54 measurement.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys’ mistake-pocked 27-20 loss to the New York Giants returned Fox to the ratings stratosphere Sunday after three weeks worth of a bye and games on two rival networks.
Cowboys-Giants, which ran until 6:21 p.m., averaged 1,423,562 D-FW viewers and 631,964 in the advertiser-coveted 18-to-49-year-old demographic. This season’s record is still the Oct. 4th overtime loss to the New Orleans Saints on NBC’s Sunday Night Football. It drew 1,593,540 total viewers and 746,290 in the 18-to-49 motherlode.
The season-opening Cowboys win against the Giants, also on Sunday Night Football, outdrew Fox’s rematch with 1,485,462 total viewers and 690,682 in the 18-to-49 realm.
Sunday’s runner-up attraction, NBC’s prime-time game between the Carolina Panthers and Philadelphia Eagles, had 531,180 total viewers, with 269,935 of them 18-to-49-year-olds. The most-watched non-football attraction, Fox’s annual “Treehouse of Horror” edition of The Simpsons, weighed in with 269,131 total viewers from 7 to 7:30 p.m. It also led with 18-to-49-year-olds (133,379).
Saturday’s college football parade was paced by ESPN’s prime-time Texas A&M-Mississippi game, which averaged 212,472 total viewers. Before Ole Miss whipped the Aggies, 191,225 viewers watched Oklahoma demolish Texas Tech on ABC. And before that, Texas won a late morning/early afternoon game against Kansas State that drew 141,648 viewers to Fox Sports 1.
On to Friday, where the most-watched prime-time programs were CBS’ Blue Bloods in total viewers (283,296) and Fox4’s competing 9 p.m. local newscast in the 18-to-49 demographic (73,041). Being fueled by heavy bad weather coverage no doubt helped. Still, Fox4’s news high-jumped from the meager 9,527 viewers in the 18-to-49 realm who watched Fox’s preceding Rosewood rerun.
Here are Friday’s local news derby results.
CBS11 had the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and added a 6 p.m. win in the 25-to-54 demographic. NBC had the most total viewers at 6 p.m.
The 5 p.m. golds went to NBC5 in total viewers and TEGNA8 in the 25-to-54 measurement.
Email comments or questions to: unclebarky@verizon.net