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Local Nielsen ratings snapshot (Wed., May 28) -- CBS/Fox split spoils among Big 4 broadcast nets

By ED BARK
@unclebarkycom on Twitter
CBS hit the rerun button and still swept Wednesday’s D-FW Nielsens in the total viewers measurements for broadcast networks.

Reprises of Hawaii Five-0 (149,127 viewers), Criminal Minds (213,039) and CSI: Crime Scene Investigation (170,431) set the pace from 7 to 10 p.m. As usual, though, advertiser-prized 18-to-49-year-olds went elsewhere, giving Fox’s So You Think You Can Dance and Fox4’s 9 p.m. local newscast the wins versus competition from CBS, ABC and NBC.

From 9 p.m. to conclusion, the entire TV universe’s biggest draw among total viewers and 18-to-49-year-olds was Indiana’s down-to-the-wire win over Miami in Game 5 of their Eastern Conference championship series. ESPN had the game.

Brian Williams’ exclusive interview with Edward Snowden in a 9 p.m. NBC news special drew 134,925 total viewers to rank third at that hour among the Big 4 broadcast networks behind CSI and ABC’s Motive. Williams-Snowden moved up to second among 18-to-49-year-olds, trailing Fox4’s news.

The Texas Rangers’ 1-0 win at Minnesota averaged 134,925 total viewers on Fox Sports Southwest. Over on cable’s NBC Sports Net, 56,810 viewers witnessed the Chicago Blackhawks winning goal in their late night Stanley Cup playoff double overtime game against the Los Angeles Kings. The game in its entirety averaged 28,405 viewers.

Here are Wednesday’s local news derby results:

CBS11 nipped Fox4 and WFAA8 for the most total viewers at 10 p.m., but Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 won at 6 a.m. in total viewers and shared the lead with Fox4 in the 25-to-54 demographic.

Fox4 ran the table at 6 p.m., won at 5 p.m. among 25-to-54-year-olds and tied NBC5 for the most total viewers at 5 p.m.

LOCAL NEWS NOTE -- The Texas Association of Broadcasters has named NBC5 president/general manager Tom Ehlmann its Broadcaster of the Year.

Ehlmann joined NBC5 in 2008 and was principally cited for overseeing the Fort Worth station’s move to new studios after 65 years in its original building. The station also had a strong performance in the May “sweeps” ratings, making significant year-to-year audience gains with its local newscasts while winning at both 5 and 6 p.m. in the total viewer Nielsens.

He’ll accept the award at an Aug. 7th event in Austin.

Email comments or questions to: unclebarky@verizon.net