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Local Nielsen ratings snapshot (Fri.-Sun., Oct. 10-12) -- big Cowboys win also a new season numbers high

By ED BARK
@unclebarkycom on Twitter
A marquee weekend for pro and college football was capped by the whipped cream on the sundae -- Sunday’s Dallas Cowboys’ win at Seattle.

Running from 3:25 to 6:32 p.m. on Fox, the Cowboys’ stunning 30-23 win set a season high of 1,604,020 D-FW viewers, nipping Dallas’ Sept. 28th rout of the New Orleans Saints on NBC’s Sunday Night Football (1,583,093 viewers). The TV crowd for Cowboys-Seahawks peaked between 6:15 and 6:30 p.m., when 1,896,928 viewers were tuned in.

Among advertiser-prized 18-to-49-year-olds, Cowboys-Seahawks averaged 747,451 viewers with a high of 864,141 in the last full 15-minute segment.

NBC’s Sunday Night Football game, in which the Eagles throttled the Giants, drew 509,102 total viewers with 230,227 in the 18-to-49 motherlode. The 8 to 9 p.m. portion of the game had strong competition in the 18-to-49 demographic from AMC’s latest season premiere of The Walking Dead. It drew 220,766 viewers in the 18-to-49-age range, falling short of the 280,688 viewers in that hour for SNF.

Saturday’s college football parade was led by three big match ups involving Texas teams. All were on the ABC/ESPN sports machine, which also outdrew all competing programming from 11 a.m. to 11:30 p.m. In order of their air times, here’s how it looked:

Texas-Oklahoma (ABC, ending at 2:27 p.m.) -- 509,102 total viewers with 227,074 in the 18-to-49 age range.
Baylor-TCU (ABC, ending at 7:02 p.m.) -- 453,310 total viewers with 167,151 in the 18-to-49 age range.
Texas A&M-Mississippi (ending at 11:24 p.m. on ESPN) -- 223,168 total viewers with 113,437 in the 18-to-49 age range.

No, Saturday night’s Game 1 of the National League Championship Series on Fox didn’t have much of a chance. The Giants’ win over the Cardinals averaged 76,714 total viewers with 34,692 in the 18-to-49 demographic.

OK, let’s move to Friday, where the premiere of ABC’s new Dallas-set Cristela sitcom drew 153,428 total viewers from 7:30 to 8 p.m. Just 28,384 of them were 18-to-49-year-olds. But Cristela still ran second in its time slot in both ratings measurements. The competition wasn’t much, though. Fox threw on another episode of its doomed Utopia while NBC punted with a rerun of the new comedy A to Z.

CBS’ Blue Bloods again led all Friday prime-time offerings with 237,116 total viewers. And it tied CBS’ The Amazing Race as the night’s biggest draw among 18-to-49-year-olds.

Here are Friday’s local news derby results.

CBS11 won at 10 p.m. in total viewers while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 swept the 6 a.m. competitions and CBS11 did likewise at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net