powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed., Dec. 5) -- Dirk-less Mavs mostly a no-show

The basically dull Dallas Mavericks continued to draw scant interest in D-FW, with Wednesday's late night blowout loss to the Clippers barely drawing iron.

Still absent Dirk Nowitzki, the Mavs drew just 41,305 viewers on Fox Sports Southwest while adding another 34,421 for ESPN's presentation. That equaled the D-FW audience for NBC's barely visible Whitney, which had 75,726 viewers from 7 to 7:30 p.m. while running a distant fourth in its time slot.

CBS' Survivor: Philippines and the first hour of Fox's The X Factor tied for first in total viewers from 7 to 8 p.m. with 261,600 apiece. CBS' Criminal Minds then won the 8 p.m. hour with 316,673 viewers before NBC's Chicago Fire and CBS' Grammy preview show tied at 9 p.m. with 172,105 viewers. ABC's "winter finale" of Nashville ran fourth at 9 p.m. with 144,568 viewers.

Among advertiser-prized 18-to-49-year-olds, X Factor and Survivor tied for first from 7 to 8 p.m., with the Fox sing-off nipping Criminal Minds in the 8 p.m. hour. CBS' Grammy preview drew the most 18-to-49-year-olds from 9 to 10 p.m.

In Wednesday's local news derby results, NBC5 won at 10 p.m. in total viewers while Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

WFAA8 stopped Fox4's 6 a.m. winning streak with a pair of victories at that hour.

Fox4 ran the table at 5 p.m. and tied NBC5 for the 25-to-54 lead at 6 p.m. CBS11 had the most total viewers at 6 p.m.