Local Nielsen ratings snapshot (Fri.-Sun., Feb. 1-3)
02/04/08 10:39 AM
By ED BARK
Peaking at a mammoth 1,283,561 D-FW homes in its closing minutes, Super Bowl XLII on Fox of course crushed the life out of all competing attractions Sunday.
Running from 5:30 to 9:03 p.m., the New York Giants' stunning last-minute win over the New England Patriots averaged an overall 1,126,384 homes. In comparison, a Sunday afternoon Dallas Mavericks-Detroit Pistons appetizer on ABC drew 90,117 homes.
Opposite the Super Bowl, a CBS repeat of Shark from 8 to 9 p.m. was the biggest draw with 85,246 homes. Post-Super Bowl, Fox's late-starting new episode of House (9:38 to 10:38 p.m.) held on to 475,551 homes.
Super Bowl XLII also was smasheroo among advertiser-craved 18-to-49-year-olds, drawing 1,064,167 of 'em. Imagine what a Cowboys-Pats game might have done in D-FW.
In Friday's local news derby, Day 2 of the Feb. "sweeps" ratings period found Belo8 again cleaning up with wins at 10 p.m. and 6 a.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4's faltering Good Day ran second in both measurements at 6 a.m. But the 7 to 9 a.m. portion of the program rebounded to run the table against the three network morning shows.
Belo8 also had twin wins at 6 p.m. and took the 5 p.m. competition in the 25-to-54 demo. Fox4 finished first at 5 p.m. in total homes.
Peaking at a mammoth 1,283,561 D-FW homes in its closing minutes, Super Bowl XLII on Fox of course crushed the life out of all competing attractions Sunday.
Running from 5:30 to 9:03 p.m., the New York Giants' stunning last-minute win over the New England Patriots averaged an overall 1,126,384 homes. In comparison, a Sunday afternoon Dallas Mavericks-Detroit Pistons appetizer on ABC drew 90,117 homes.
Opposite the Super Bowl, a CBS repeat of Shark from 8 to 9 p.m. was the biggest draw with 85,246 homes. Post-Super Bowl, Fox's late-starting new episode of House (9:38 to 10:38 p.m.) held on to 475,551 homes.
Super Bowl XLII also was smasheroo among advertiser-craved 18-to-49-year-olds, drawing 1,064,167 of 'em. Imagine what a Cowboys-Pats game might have done in D-FW.
In Friday's local news derby, Day 2 of the Feb. "sweeps" ratings period found Belo8 again cleaning up with wins at 10 p.m. and 6 a.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4's faltering Good Day ran second in both measurements at 6 a.m. But the 7 to 9 a.m. portion of the program rebounded to run the table against the three network morning shows.
Belo8 also had twin wins at 6 p.m. and took the 5 p.m. competition in the 25-to-54 demo. Fox4 finished first at 5 p.m. in total homes.