Local Nielsen ratings snapshot (Thurs., May 31)
06/01/07 11:45 AM
By ED BARK
Here's a puzzlement. Nielsen Media Research numbers say that more people watched the Dallas mayoral debate analysis program Thursday night than watched the debate itself.
Not that many watched either of 'em.
The half-hour, commercial-free debate, from 8 to 8:30 p.m. on TXA21 and KERA13, drew a combined 22,610 D-FW homes. The post-debate show from 8:30 to 9 p.m. had 29,750 homes.
Um, that's a really piss-poor turnout in both cases. Dallas might as well elect a hippopotamus as mayor. The outcry would be minimal if even measurable. Real-life Candidates Tom Leppert and Ed Oakley will have to do for now.
CBS' premiere of its splashy new reality series Pirate Master didn't make many ratings waves either, placing third from 7 to 8 p.m. with 92,820 homes. It sunk further with advertiser-craved 18-to-49-year-olds, placing fourth overall.
ABC's live telecast of the annual Scripps-Howard Spelling Bee peaked at a nice-sized 171,360 homes in its final 10 minutes, which spilled past 9 p.m. Overall, the Bee averaged 114,240 homes.
Fox4's 9 p.m. local newscast was prime-time's biggest draw, though, pulling in an impressive 188,020 homes. That nearly tripled the audience for another burn-off episode of NBC's competing Studio 60 on the Sunset Strip (64,260 homes).
Belo8's 10 p.m. newscast, delayed 10 minutes by a Grey's Anatomy spillover, narrowly won among 25-to-54-year-olds (the favored Madison Ave. audience for news programming), but came up a close second in total homes to NBC5.
Also of note: The first 15 minutes of CBS11's drastically retooled 10 p.m. newscast uncharacteristically improved on its lead-in from CBS entertainment programming (in this case a Shark repeat). Still, it finished third in homes and fourth with 25-to-54-year-olds, where it again ran behind Univision23's Spanish language Noticias23 local newscast.
NBC5 notched a lately rare win in total homes at 6 a.m. and tied Fox4 for first place among 25-to-54-year-olds.
Belo8 as usual took the 5 and 6 p.m. news races in both ratings measurements.
Here's a puzzlement. Nielsen Media Research numbers say that more people watched the Dallas mayoral debate analysis program Thursday night than watched the debate itself.
Not that many watched either of 'em.
The half-hour, commercial-free debate, from 8 to 8:30 p.m. on TXA21 and KERA13, drew a combined 22,610 D-FW homes. The post-debate show from 8:30 to 9 p.m. had 29,750 homes.
Um, that's a really piss-poor turnout in both cases. Dallas might as well elect a hippopotamus as mayor. The outcry would be minimal if even measurable. Real-life Candidates Tom Leppert and Ed Oakley will have to do for now.
CBS' premiere of its splashy new reality series Pirate Master didn't make many ratings waves either, placing third from 7 to 8 p.m. with 92,820 homes. It sunk further with advertiser-craved 18-to-49-year-olds, placing fourth overall.
ABC's live telecast of the annual Scripps-Howard Spelling Bee peaked at a nice-sized 171,360 homes in its final 10 minutes, which spilled past 9 p.m. Overall, the Bee averaged 114,240 homes.
Fox4's 9 p.m. local newscast was prime-time's biggest draw, though, pulling in an impressive 188,020 homes. That nearly tripled the audience for another burn-off episode of NBC's competing Studio 60 on the Sunset Strip (64,260 homes).
Belo8's 10 p.m. newscast, delayed 10 minutes by a Grey's Anatomy spillover, narrowly won among 25-to-54-year-olds (the favored Madison Ave. audience for news programming), but came up a close second in total homes to NBC5.
Also of note: The first 15 minutes of CBS11's drastically retooled 10 p.m. newscast uncharacteristically improved on its lead-in from CBS entertainment programming (in this case a Shark repeat). Still, it finished third in homes and fourth with 25-to-54-year-olds, where it again ran behind Univision23's Spanish language Noticias23 local newscast.
NBC5 notched a lately rare win in total homes at 6 a.m. and tied Fox4 for first place among 25-to-54-year-olds.
Belo8 as usual took the 5 and 6 p.m. news races in both ratings measurements.
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