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Local Nielsen ratings snapshot (Mon., Oct. 8) -- Texans-infused MNF is day's top draw

By ED BARK
@unclebarkycom
ABC's and NBC's heaviest hitting "reality competition" shows couldn't outdraw the NFL's ongoing real-life drama.

Helped by the presence of the still undefeated Houston Texans, ESPN's Monday Night Football averaged 426,820 D-FW viewers for their road win over the Jets. The game also ruled with advertiser-prized 18-to-49-year-olds, drawing 236,016 viewers in this age range.

NBC's 7 to 9 p.m. edition of The Voice was No. 2 on both scorecards, with 385,515 viewers and 178,606 of them in the 18-to-49 demographic.

ABC's competing Dancing with the Stars drew 302,905 total viewers but sagged badly with 18-to-49-year-olds. It had just 54,220 viewers of this persuasion, beating only Fox's combo of Bones and The Mob Doctor. The latter freshman series was the night's lowest prime-scorer with 18-to-49-year-olds among the Big Four broadcast networks.

At 9 p.m., the non-football attractions were led by NBC's Revolution in both total viewers (247,831) and 18-to-49-year-olds (105,250).

KTXD-TV's (Ch. 47) Monday edition of the 8 a.m. Texas Daily achieved its first measurable Nielsen rating after drawing blanks in Week 1. It wasn't much, but the locally produced "news conversation" hour is officially on the radar with 2,754 total viewers.

Here are the results of the four-way local news derby competitions:

WFAA8 ran the table at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 finished first in total viewers at 6 a.m. while Fox4 was tops with 25-to-54-year-olds. Of note: CBS11's long-struggling waker-upper ran third in both measurements, dumping WFAA8 into last place.

WFAA8 remained strong at 6 p.m. with twin wins. NBC5 took the 5 p.m. gold in total viewers while Fox4 and CBS11 tied for first place in the 25-to-54 demographic.
unclebarky@verizon.net