Local Nielsen ratings snapshot (Mon., June 4)
06/05/07 10:39 AM
By ED BARK
Here's a can't-miss recipe for a ratings meltdown in D-FW and just about anyplace else: Put on a Stanley Cup hockey playoff game.
Monday's NBC telecast of Game 4 between Ottawa and Anaheim averaged a sub-miniscule 1.15 rating (27,370 homes) locally for an entire night of prime-time. That's well beyond abysmal and deep into the realm of cataclysmic. The Peacock's only upside is that the Ducks won, taking a 3-1 lead. So NBC could be put out of its misery after Wednesday's game.
CBS also had less than sterling results with the 7 p.m. premiere of its critically praised Creature Comforts. The half-hour animated animals series easily beat hockey but otherwise ran second in homes (barely outpointing a House repeat) and third with advertiser-coveted 18-to-49-year-olds.
Hockey also sent NBC5's 10 p.m. newscast into a death spiral. Given a lead-in of just 26,180 homes from 9:45 to 10 p.m., the Peacock plunged to fifth place overall and fourth among 25-to-54-year-olds, the main advertiser target audience for news programming.
Meanwhile, Belo8 cleaned up at 10 p.m., comfortably beating runnerup CBS11 in both ratings measurements. Univision23's Spanish language Noticias 23 local newscast had an off-night, running fourth in homes and fifth in the 25-to-54 demo.
Belo8 again ran the table at 5 and 6 p.m. Fox4 continued to run strong at 6 a.m., with its Good Day scoring twin wins.
Here's a can't-miss recipe for a ratings meltdown in D-FW and just about anyplace else: Put on a Stanley Cup hockey playoff game.
Monday's NBC telecast of Game 4 between Ottawa and Anaheim averaged a sub-miniscule 1.15 rating (27,370 homes) locally for an entire night of prime-time. That's well beyond abysmal and deep into the realm of cataclysmic. The Peacock's only upside is that the Ducks won, taking a 3-1 lead. So NBC could be put out of its misery after Wednesday's game.
CBS also had less than sterling results with the 7 p.m. premiere of its critically praised Creature Comforts. The half-hour animated animals series easily beat hockey but otherwise ran second in homes (barely outpointing a House repeat) and third with advertiser-coveted 18-to-49-year-olds.
Hockey also sent NBC5's 10 p.m. newscast into a death spiral. Given a lead-in of just 26,180 homes from 9:45 to 10 p.m., the Peacock plunged to fifth place overall and fourth among 25-to-54-year-olds, the main advertiser target audience for news programming.
Meanwhile, Belo8 cleaned up at 10 p.m., comfortably beating runnerup CBS11 in both ratings measurements. Univision23's Spanish language Noticias 23 local newscast had an off-night, running fourth in homes and fifth in the 25-to-54 demo.
Belo8 again ran the table at 5 and 6 p.m. Fox4 continued to run strong at 6 a.m., with its Good Day scoring twin wins.
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