Local Nielsen ratings snapshot (Thurs., June 12)
06/13/08 09:41 AM
By ED BARK
Looking like a blowout but ending with a spectacular comeback, Thursday's pulsating Game 4 of the NBA Finals underachieved compared to the previous three.
The Celtics' resurrection from a 24-point deficit averaged 197,487 D-FW homes on ABC, the smallest overall crowd to date. Last week's Game 1 attracted 242,342 homes overall, with Games 2 and 3 respectively drawing 231,788 homes and 222,451 homes.
Thursday's near-miracle Boston win peaked at 292,272 homes between 10:30 and 10:45 p.m. That matched Sunday's high point and nipped Tuesday's topper (289,836 homes). Game 1 hit a zenith of 309,321 homes.
Thursday's Game 4 also controlled the ratings among advertiser-craved 18-to-49-year-olds, with the first vote-off on Fox's So You Think You Can Dance ranking as the No. 2 attraction in this key demo. All three North Texas contestants survived to hoof and puff again next week.
The second episodes of CBS' Swingtown and NBC's Fear Itself both had limited appeal at 9 p.m. Swingtown managed 109,602 homes in outdrawing Fear Itself (90,117 homes). But both shows ran behind Fox4's competing 9 p.m. newscast in both total homes (112,038) and with 18-to-49-year-olds.
In the local news derby, CBS11 won in total homes at 10 p.m. in a downsized three-way race. NBC5 regrouped by edging CBS11 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had the 6 a.m. gold in total homes, but again slipped to third in the 25-54 demo behind the Peacock and WFAA8.
The 5 p.m. firsts went to Fox4 in both ratings measurements, with WFAA8 turning the same trick at 6 p.m.
Looking like a blowout but ending with a spectacular comeback, Thursday's pulsating Game 4 of the NBA Finals underachieved compared to the previous three.
The Celtics' resurrection from a 24-point deficit averaged 197,487 D-FW homes on ABC, the smallest overall crowd to date. Last week's Game 1 attracted 242,342 homes overall, with Games 2 and 3 respectively drawing 231,788 homes and 222,451 homes.
Thursday's near-miracle Boston win peaked at 292,272 homes between 10:30 and 10:45 p.m. That matched Sunday's high point and nipped Tuesday's topper (289,836 homes). Game 1 hit a zenith of 309,321 homes.
Thursday's Game 4 also controlled the ratings among advertiser-craved 18-to-49-year-olds, with the first vote-off on Fox's So You Think You Can Dance ranking as the No. 2 attraction in this key demo. All three North Texas contestants survived to hoof and puff again next week.
The second episodes of CBS' Swingtown and NBC's Fear Itself both had limited appeal at 9 p.m. Swingtown managed 109,602 homes in outdrawing Fear Itself (90,117 homes). But both shows ran behind Fox4's competing 9 p.m. newscast in both total homes (112,038) and with 18-to-49-year-olds.
In the local news derby, CBS11 won in total homes at 10 p.m. in a downsized three-way race. NBC5 regrouped by edging CBS11 among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 had the 6 a.m. gold in total homes, but again slipped to third in the 25-54 demo behind the Peacock and WFAA8.
The 5 p.m. firsts went to Fox4 in both ratings measurements, with WFAA8 turning the same trick at 6 p.m.
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