Local Nielsen ratings snapshot (Thurs., March 13)
03/14/08 09:02 AM
By ED BARK
Fox4's 9 p.m. local newscast continued to thrive in prime-time Thursday, again beating all competing network attractions in the D-FW Nielsens.
This is no small achievement when your station collects all the advertising revenue for a full hour while rivals NBC5, WFAA8 and CBS11 get comparative pocket change from small "windows" within nationally televised programming.
Thursday's 9 p.m. news drew 180,234 D-FW homes, building on a modest lead-in from the Fox network's Don't Forget the Lyrics! ABC's new Eli Stone had 168,056 homes, followed by a repeat of CBS' Without A Trace (151,007) and a firstrun episode of NBC's Lipstick Jungle (65,761).
The 9 p.m. news also tied Eli Stone for first place among advertiser-coveted 18-to-49-year-olds.
The Dallas Stars' marquee prime-time matchup against the Red Wings on MY27 drew a bigger crowd than usual. But 31,628 total homes still amounts to a ratings meltdown.
A new and very revelatory episode of ABC's Lost led the 8 p.m. hour with 177,799 homes. It also topped the 18-to-49-year-old ratings.
The 10 p.m. local news derby again went to WFAA8 in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4's 10 p.m. show continued to fare better than usual, following up Wednesday night's rare victory in the 25-to-54 demo with a solid second-place finish.
Fox4 took the two golds at 6 a.m. and also smacked the three competing network morning shows with the 7 to 9 a.m. portion of Good Day.
D-FW ratings for the CBS network's morning show have fallen well beyond rock-bottom. On Thursday, it drew just 16,745 D-FW homes from 7 to 9 a.m. compared to Good Day's 116,909. And in the 25-to-54 demo, CBS averaged 5,883 viewers, including "hashmarks" (no measurable audience) from 7:30 to 7:45 a.m. Top dog Good Day hauled in 82,446 viewers of the 25-to-54-year-old persuasion.
In the early evening local news faceoffs, WFAA8 won at 6 p.m. in both ratings measurements and also took the 5 p.m. gold among 25-to-54-year-olds. NBC5 had the top spot at 5 p.m. in total homes.
Fox4's 9 p.m. local newscast continued to thrive in prime-time Thursday, again beating all competing network attractions in the D-FW Nielsens.
This is no small achievement when your station collects all the advertising revenue for a full hour while rivals NBC5, WFAA8 and CBS11 get comparative pocket change from small "windows" within nationally televised programming.
Thursday's 9 p.m. news drew 180,234 D-FW homes, building on a modest lead-in from the Fox network's Don't Forget the Lyrics! ABC's new Eli Stone had 168,056 homes, followed by a repeat of CBS' Without A Trace (151,007) and a firstrun episode of NBC's Lipstick Jungle (65,761).
The 9 p.m. news also tied Eli Stone for first place among advertiser-coveted 18-to-49-year-olds.
The Dallas Stars' marquee prime-time matchup against the Red Wings on MY27 drew a bigger crowd than usual. But 31,628 total homes still amounts to a ratings meltdown.
A new and very revelatory episode of ABC's Lost led the 8 p.m. hour with 177,799 homes. It also topped the 18-to-49-year-old ratings.
The 10 p.m. local news derby again went to WFAA8 in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4's 10 p.m. show continued to fare better than usual, following up Wednesday night's rare victory in the 25-to-54 demo with a solid second-place finish.
Fox4 took the two golds at 6 a.m. and also smacked the three competing network morning shows with the 7 to 9 a.m. portion of Good Day.
D-FW ratings for the CBS network's morning show have fallen well beyond rock-bottom. On Thursday, it drew just 16,745 D-FW homes from 7 to 9 a.m. compared to Good Day's 116,909. And in the 25-to-54 demo, CBS averaged 5,883 viewers, including "hashmarks" (no measurable audience) from 7:30 to 7:45 a.m. Top dog Good Day hauled in 82,446 viewers of the 25-to-54-year-old persuasion.
In the early evening local news faceoffs, WFAA8 won at 6 p.m. in both ratings measurements and also took the 5 p.m. gold among 25-to-54-year-olds. NBC5 had the top spot at 5 p.m. in total homes.
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