Local Nielsen ratings snapshot (Wed., June 20)
06/21/07 11:12 AM
By ED BARK
Sammy Sosa's big blast Wednesday night lured 37,564 fans to the ballpark, including yours truly in the company of legendary media soft ball league Hall of Famer (in his mind) Rick Alm.
That came pretty close to equaling the number of D-FW homes watching the Texas Rangers on Fox Sports Southwest. The game averaged an overall 52,360 homes, according to Nielsen Media Research. A total of 66,640 homes had the Rangers in view between 9 and 9:15 p.m., when Sosa went deep with No. 600. Game ratings peaked at 69,020 homes between 9:30 and 9:45 p.m.
In contrast, the final hour of the AFI's 100 best movies special on CBS drew a league-leading 139,230 homes between 9 and 10 p.m., edging Fox4's local newscast (135,660 homes) and NBC's Dateline (133,280).
Fox's two-hour edition of So You Think You Can Dance was Wednesday's top draw among advertiser-coveted 18-to-49-year-olds, luring 89,900 of 'em.
Belo8 had a big day in the local newscast derby, barely falling short of a rare double grand slam. The ABC station swept the 6 a.m., and 5 and 6 p.m. races in total homes and with advertiser-coveted 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 also won in homes at 10 p.m., but narrowly lost the 25-to-54 battle to NBC5.
Sammy Sosa's big blast Wednesday night lured 37,564 fans to the ballpark, including yours truly in the company of legendary media soft ball league Hall of Famer (in his mind) Rick Alm.
That came pretty close to equaling the number of D-FW homes watching the Texas Rangers on Fox Sports Southwest. The game averaged an overall 52,360 homes, according to Nielsen Media Research. A total of 66,640 homes had the Rangers in view between 9 and 9:15 p.m., when Sosa went deep with No. 600. Game ratings peaked at 69,020 homes between 9:30 and 9:45 p.m.
In contrast, the final hour of the AFI's 100 best movies special on CBS drew a league-leading 139,230 homes between 9 and 10 p.m., edging Fox4's local newscast (135,660 homes) and NBC's Dateline (133,280).
Fox's two-hour edition of So You Think You Can Dance was Wednesday's top draw among advertiser-coveted 18-to-49-year-olds, luring 89,900 of 'em.
Belo8 had a big day in the local newscast derby, barely falling short of a rare double grand slam. The ABC station swept the 6 a.m., and 5 and 6 p.m. races in total homes and with advertiser-coveted 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 also won in homes at 10 p.m., but narrowly lost the 25-to-54 battle to NBC5.
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