Local Nielsen ratings snapshot (Mon., April 25) -- Mavs whip Blazers and also beat Dancing in key demo
04/26/11 12:53 PM
By ED BARK
Rebounding from their fourth quarter debacle in Game 4, the Dallas Mavericks regained playoff momentum Monday night with a convincing 93-82 home win against Portland.
TXA21's home-grown telecast for the first time was pretty much the only game in town, with a simulcast available on the still relatively obscure NBA TV network instead of a competing separate national presentation on ESPN or TNT.
Running from 7:41 to 9:58 p.m., Mavs-Blazers averaged 360,136 D-FW viewers, with a peak crowd of 512,502 in the final 15-minute increment. That was good enough to beat every competing program except the 7:30 to 8:30 p.m. portion of ABC's Dancing with the Stars, which drew 450,171 viewers.
But the Mavs handily whipped all other attractions among advertiser-coveted 18-to-49-year-olds, averaging 210,598 viewers in this key demographic while Dancing drew 148,077 for its entire 90-minute performance edition. Ratings in D-FW for NBA TV's simulcast were unavailable, but likely not all that significant.
In the 9 p.m. hour, Fox4's local newscast topped the non-sports programming competition in both ratings measurements.
Monday's tornado-tied coverage led to pre-emptions of both The Oprah Winfrey Show on WFAA8 and two doses of Judge Judy on Fox4 during the 4 to 5 p.m. hour. But NBC5 and CBS11 still ranked one-two with their regularly scheduled local newscasts. The Peacock had 152,365 total viewers, followed by CBS11's regular late afternoon news (124,663).
The 10 p.m. competitions were split, with WFAA8 drawing the most total viewers (342,509) while CBS11 overcame a lead-in disadvantage from its network's Hawaii Five-0 repeat to top the field in 25-to-54-year-old viewers (the main advertiser target audience for news programming on most stations).
Fox4 won at 6 a.m. in total viewers and tied NBC5 for first place with 25-to-54-year-olds. Ties were rampant in the early evening, too. Fox4 and CBS11 shared first place at 6 p.m. in both total viewers and 25-to-54-year-olds. At 5 p.m., NBC5 and CBS11 split the gold in total viewers but Fox4 won outright in the 25-to-54 demographic.
Rebounding from their fourth quarter debacle in Game 4, the Dallas Mavericks regained playoff momentum Monday night with a convincing 93-82 home win against Portland.
TXA21's home-grown telecast for the first time was pretty much the only game in town, with a simulcast available on the still relatively obscure NBA TV network instead of a competing separate national presentation on ESPN or TNT.
Running from 7:41 to 9:58 p.m., Mavs-Blazers averaged 360,136 D-FW viewers, with a peak crowd of 512,502 in the final 15-minute increment. That was good enough to beat every competing program except the 7:30 to 8:30 p.m. portion of ABC's Dancing with the Stars, which drew 450,171 viewers.
But the Mavs handily whipped all other attractions among advertiser-coveted 18-to-49-year-olds, averaging 210,598 viewers in this key demographic while Dancing drew 148,077 for its entire 90-minute performance edition. Ratings in D-FW for NBA TV's simulcast were unavailable, but likely not all that significant.
In the 9 p.m. hour, Fox4's local newscast topped the non-sports programming competition in both ratings measurements.
Monday's tornado-tied coverage led to pre-emptions of both The Oprah Winfrey Show on WFAA8 and two doses of Judge Judy on Fox4 during the 4 to 5 p.m. hour. But NBC5 and CBS11 still ranked one-two with their regularly scheduled local newscasts. The Peacock had 152,365 total viewers, followed by CBS11's regular late afternoon news (124,663).
The 10 p.m. competitions were split, with WFAA8 drawing the most total viewers (342,509) while CBS11 overcame a lead-in disadvantage from its network's Hawaii Five-0 repeat to top the field in 25-to-54-year-old viewers (the main advertiser target audience for news programming on most stations).
Fox4 won at 6 a.m. in total viewers and tied NBC5 for first place with 25-to-54-year-olds. Ties were rampant in the early evening, too. Fox4 and CBS11 shared first place at 6 p.m. in both total viewers and 25-to-54-year-olds. At 5 p.m., NBC5 and CBS11 split the gold in total viewers but Fox4 won outright in the 25-to-54 demographic.