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Local Nielsen ratings snapshot (Wed., June 26) -- Big Brother gives CBS another summer high

By ED BARK
@unclebarkycom
Monday’s premiere of Under the Dome gave CBS a hot weather ratings bonanza. Wednesday’s launch of Big Brother’s Season 15 likewise ranked as prime-time’s top TV attraction while performing even better among advertiser-prized 18-to-49-year-olds.

BB drew 220,294 D-FW viewers in the 7 p.m. hour, more than doubling the audience for any competing attraction on the Big Four broadcast networks. The 7 to 8 p.m. portion of the Rangers-Yankees game on cable’s Fox Sports Southwest took the runner-up spot with 199,642 viewers.

The 18-to-49 crowd for BB -- 121,197 viewers -- was several notches up from the 98,871 drawn by Under the Dome. Rangers-Yankees and Fox’s MasterChef tied for a distant second in that time slot with 57,409 viewers apiece.

Three Texans are in this season’s BB mix, with the show also airing on Sundays and Tuesdays. CBS, which topped the regular season ratings race among 18-to-49-year-olds for the first time in 21 years, now is in prime position to also win the summer competition in that key measurement.

Among the Big Four nets, CBS also ran first in total viewers from 8 to 10 p.m. with The American Baking Competition and a Criminal Minds repeat. The 18-to-49 wins in those slots went to a second 8 p.m. episode of Masterchef and Fox4’s 9 p.m. local newscast and ABC’s The Lookout (which tied for No. 1).

The Rangers’ 6-5 win at New York, which ran until 9:33 p.m., averaged 178,989 total viewers with a peak crowd of 261,600 between 8:45 and 9 p.m.

In Wednesday’s four-way local news derby results, WFAA8 edged CBS11 for No. 1 in total viewers at 10 p.m. while winning by a much wider margin among 25-to-54-year-olds (main advertiser target audience for news programming). WFAA8 also swept the 6 p.m. competitions and added a 5 p.m. win in total viewers.

Fox4, NBC5 and WFAA8 tied for the most total viewers at 6 a.m., with Fox4 narrowly on top by itself in the 25-to-54 demographic. Fox4 also had the most 25-to-54-year-olds at 5 p.m.

Email comments or questions to: unclebarky@verizon.net