Local Nielsen ratings snapshot (Fri.-Sun., Aug. 3-5)
08/06/07 11:07 AM
By ED BARK
Tiger Woods' march to a lopsided victory at the Bridgestone Invitational led Sunday's daytime ratings, even though the summertime numbers again were typically below par.
CBS' all-afternoon coverage averaged a less than imposing 76,160 homes to beat the Rangers-Blue Jays game on Fox4 (64,260) and ABC's presentation of the X-Games (49,980).
Sunday night's two-hour premiere of TNT's critically praised miniseries The Company topped the cable universe ratings with 47,600 homes. But the four major broadcast networks -- ABC, CBS, NBC and Fox -- all drew bigger crowds from 7 to 9 p.m. with mostly reruns. The only first-run attraction, CBS' Big Brother 8, continued to perform poorly in D-FW. It ran fourth from 7 to 8 p.m. with just 69,020 homes.
Saturday night's premiere of ABC's four-part Masters of Science Fiction anthology series left few spines tingling. It drew a paltry 49,980 homes at 9 p.m., less than half the crowd for CBS' time slot-winning 48 Hours Mysteries (109,480)
Friday's local newscast derby mostly went Belo8's way. It swept the 5, 6 and 10 p.m. Nielsens in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
But Fox4 chalked up another two wins at 6 a.m., where Belo8's Daybreak again wilted in running third.
Tiger Woods' march to a lopsided victory at the Bridgestone Invitational led Sunday's daytime ratings, even though the summertime numbers again were typically below par.
CBS' all-afternoon coverage averaged a less than imposing 76,160 homes to beat the Rangers-Blue Jays game on Fox4 (64,260) and ABC's presentation of the X-Games (49,980).
Sunday night's two-hour premiere of TNT's critically praised miniseries The Company topped the cable universe ratings with 47,600 homes. But the four major broadcast networks -- ABC, CBS, NBC and Fox -- all drew bigger crowds from 7 to 9 p.m. with mostly reruns. The only first-run attraction, CBS' Big Brother 8, continued to perform poorly in D-FW. It ran fourth from 7 to 8 p.m. with just 69,020 homes.
Saturday night's premiere of ABC's four-part Masters of Science Fiction anthology series left few spines tingling. It drew a paltry 49,980 homes at 9 p.m., less than half the crowd for CBS' time slot-winning 48 Hours Mysteries (109,480)
Friday's local newscast derby mostly went Belo8's way. It swept the 5, 6 and 10 p.m. Nielsens in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
But Fox4 chalked up another two wins at 6 a.m., where Belo8's Daybreak again wilted in running third.
|