Local Nielsen ratings snapshot (Wed., June 18)
06/19/08 10:00 AM
By ED BARK
Wednesday brought Tinytown ratings to D-FW, with NBC5's 10 p.m. newscast ranking as the day's most-watched program with a modest haul of 163,185 homes.
More typical was ABC's largely invisible prime-time lineup of Wife Swap (70,632 homes), Supernanny (63,327) and another Supernanny (70,632).
NBC's ludicrous Celebrity Circus fared little better, with its second 90-minute episode conning 94,988 homes from 8:30 to 10 p.m.
The Peacock's Deal or No Deal won the 7 to 8 p.m. hour with 116,909 homes. CBS then took over with repeats of Criminal Minds (116,909) and CSI: NY (126,651).
Among advertiser-craved 18-to-49-year-olds, CBS' The Price Is Right edged Fox's So You Think You Can Dance in prime-time's opening hour. Dancing won from 8 to 9 p.m. and Celebrity Circus managed to out-scrap Supernanny for audience scraps in the 9 p.m. closeout.
The local news derby saw NBC5 adding to its 10 p.m. total homes win with a first-place finish among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8, usually a powerhouse in that demographic, fell to an unaccustomed fourth place behind the Peacock, CBS11 and Fox4.
Fox4 swept the 6 a.m. competitions, returning to the top spot among 25-to-54-year-olds for the first time since -- holy smokes -- Friday, May 16th. The station also won at 5 p.m. in total homes, with WFAA taking the rest of the golds at that hour and at 6 p.m.
Wednesday brought Tinytown ratings to D-FW, with NBC5's 10 p.m. newscast ranking as the day's most-watched program with a modest haul of 163,185 homes.
More typical was ABC's largely invisible prime-time lineup of Wife Swap (70,632 homes), Supernanny (63,327) and another Supernanny (70,632).
NBC's ludicrous Celebrity Circus fared little better, with its second 90-minute episode conning 94,988 homes from 8:30 to 10 p.m.
The Peacock's Deal or No Deal won the 7 to 8 p.m. hour with 116,909 homes. CBS then took over with repeats of Criminal Minds (116,909) and CSI: NY (126,651).
Among advertiser-craved 18-to-49-year-olds, CBS' The Price Is Right edged Fox's So You Think You Can Dance in prime-time's opening hour. Dancing won from 8 to 9 p.m. and Celebrity Circus managed to out-scrap Supernanny for audience scraps in the 9 p.m. closeout.
The local news derby saw NBC5 adding to its 10 p.m. total homes win with a first-place finish among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8, usually a powerhouse in that demographic, fell to an unaccustomed fourth place behind the Peacock, CBS11 and Fox4.
Fox4 swept the 6 a.m. competitions, returning to the top spot among 25-to-54-year-olds for the first time since -- holy smokes -- Friday, May 16th. The station also won at 5 p.m. in total homes, with WFAA taking the rest of the golds at that hour and at 6 p.m.
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