Local Nielsen ratings snapshot (Fri.-Sun., Sept. 14-16) -- deflated numbers for bubble-bursting Cowboys
09/17/12 05:31 PM
By ED BARK
@unclebarkycom
Game 2 of another rollercoaster Dallas Cowboys season, a 27-7 pasting by the Seattle Seahawks, found D-FW viewers reacting accordingly.
An average of 1,110,952 viewers partook, with a surprisingly big crowd of 1,090,630 sticking around for the final full 15-minute increment from 5:45 to 6 p.m. Still, that contrasted sharply with last season's Game 2 miracle win at San Francisco, which averaged 1,274,329 viewers overall and had 1,648,317 for the overtime denouement. Both games were carried by Fox4.
Extra Game Notes -- It was a bad day for Cowboys' talent evaluations of previous team members. Martellus Bennett caught a touchdown pass for the second straight game as a member of the New York Giants. Danny Amendola caught 15 passes for 160 yards and a TD in a St. Louis Rams uniform. And Adam "Pacman" Jones had an 81-yard punt return for a TD as a Cincinnati Bengal.
***Also of note -- or at least Uncle Barky would like to think so. I'm now 2-0 with this season's Cowboys picks while the football writers at The Dallas Morning News are a collective 0-14. Picked both the Cowboys to beat the Giants and the Seahawks to beat the Cowboys on my Twitter account -- @unclebarkycom. No brag, just fact. And I could just as easily be a bum next week.
Now back to the ratings, where the rain-delayed first-place Texas Rangers as usual were crushed by the Cowboys before coming up for air after football had run its course. A 2-1 victory over Seattle, which ended at 6:38 p.m on Fox Sports Southwest., averaged 304,835 viewers from 6 p.m. onward. A 5:45 to 6 p.m. Rangers audience of 196,449 viewers spiked to 270,964 from 6 to 6:15 p.m. and then kept building.
Saturday night's Rangers-Mariners game, on TXA21 in a swap with FSS, handily beat two big-time college football matchups -- Southern Cal-Stanford on Fox and Notre Dame-Michigan State on ABC. Each game averaged just 94,837 viewers while the competing Rangers rolled in with 209,997. Friday night's Rangers game on FSS had the best overall average of the three, with 237,094 tuning in.
Friday's season premiere of ABC's Shark Tank, with Dallas Mavericks owner Mark Cuban again a regular panelist, tied CBS' Undercover Boss rerun with 115,160 viewers in the 7 p.m. hour. Tank easily topped the time period among advertiser-prized 18-to-49-year-olds among the Big Four broadcast networks. But nothing on any network could touch the Rangers.
Earlier in the day, a fifth 4 p.m. helping of Katie Couric's Katie continued to struggle on WFAA8, placing fourth at that hour in total viewers and fifth with 18-to-49-year-olds. Among 25-to-54-year-olds (the main advertiser target audience for news programming), it also trailed Fox4's Judge Judy and the one-hour local newscasts on NBC5 and CBS11.
In Friday's four-way local news derby results, CBS11 won at 10 p.m. in total viewers but again faltered badly among 25-to-54-year-olds, with WFAA8 taking the top spot.
WFAA8 impressively ran the table at 6 a.m. and overcame Katie's shortcomings to also sweep the 5 p.m. competitions.
The 6 p.m. firsts were split between WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.
@unclebarkycom
Game 2 of another rollercoaster Dallas Cowboys season, a 27-7 pasting by the Seattle Seahawks, found D-FW viewers reacting accordingly.
An average of 1,110,952 viewers partook, with a surprisingly big crowd of 1,090,630 sticking around for the final full 15-minute increment from 5:45 to 6 p.m. Still, that contrasted sharply with last season's Game 2 miracle win at San Francisco, which averaged 1,274,329 viewers overall and had 1,648,317 for the overtime denouement. Both games were carried by Fox4.
Extra Game Notes -- It was a bad day for Cowboys' talent evaluations of previous team members. Martellus Bennett caught a touchdown pass for the second straight game as a member of the New York Giants. Danny Amendola caught 15 passes for 160 yards and a TD in a St. Louis Rams uniform. And Adam "Pacman" Jones had an 81-yard punt return for a TD as a Cincinnati Bengal.
***Also of note -- or at least Uncle Barky would like to think so. I'm now 2-0 with this season's Cowboys picks while the football writers at The Dallas Morning News are a collective 0-14. Picked both the Cowboys to beat the Giants and the Seahawks to beat the Cowboys on my Twitter account -- @unclebarkycom. No brag, just fact. And I could just as easily be a bum next week.
Now back to the ratings, where the rain-delayed first-place Texas Rangers as usual were crushed by the Cowboys before coming up for air after football had run its course. A 2-1 victory over Seattle, which ended at 6:38 p.m on Fox Sports Southwest., averaged 304,835 viewers from 6 p.m. onward. A 5:45 to 6 p.m. Rangers audience of 196,449 viewers spiked to 270,964 from 6 to 6:15 p.m. and then kept building.
Saturday night's Rangers-Mariners game, on TXA21 in a swap with FSS, handily beat two big-time college football matchups -- Southern Cal-Stanford on Fox and Notre Dame-Michigan State on ABC. Each game averaged just 94,837 viewers while the competing Rangers rolled in with 209,997. Friday night's Rangers game on FSS had the best overall average of the three, with 237,094 tuning in.
Friday's season premiere of ABC's Shark Tank, with Dallas Mavericks owner Mark Cuban again a regular panelist, tied CBS' Undercover Boss rerun with 115,160 viewers in the 7 p.m. hour. Tank easily topped the time period among advertiser-prized 18-to-49-year-olds among the Big Four broadcast networks. But nothing on any network could touch the Rangers.
Earlier in the day, a fifth 4 p.m. helping of Katie Couric's Katie continued to struggle on WFAA8, placing fourth at that hour in total viewers and fifth with 18-to-49-year-olds. Among 25-to-54-year-olds (the main advertiser target audience for news programming), it also trailed Fox4's Judge Judy and the one-hour local newscasts on NBC5 and CBS11.
In Friday's four-way local news derby results, CBS11 won at 10 p.m. in total viewers but again faltered badly among 25-to-54-year-olds, with WFAA8 taking the top spot.
WFAA8 impressively ran the table at 6 a.m. and overcame Katie's shortcomings to also sweep the 5 p.m. competitions.
The 6 p.m. firsts were split between WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.