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Local Nielsen ratings snapshot (Mon., Sept. 15) -- DWTS vs. MNF equals no contest

By ED BARK
@unclebarkycom on Twitter
ABC’s 19th edition of Dancing with the Stars ranked No. 1 in total viewers Monday night among the Big Four broadcast networks while still getting sacked by ESPN’s Monday Night Football.

DWTS drew a D-FW crowd of 262,748 in the 7 to 9 p.m. slot. MNF ended at 10:32 p.m. when the Philadelphia Eagles beat the Indianapolis Colts with a climactic field goal. It overwhelmed DWTS with an average of 411,875 viewers.

Among advertiser-prized 18-to-49-year-olds, DWTS dipped to 68,391 viewers to finish behind Fox’s competing season finale of Masterchef (74,904 viewers). Both were smashed by MNF, which had 211,686 viewers in this key demographic.

CBS’ Under the Dome had the most total viewers at 9 p.m. (163,330) in the competition against ABC, NBC and Fox4’s local newscast. But Fox4 and NBC’s final hour of American Ninja Warrior won where the bigger money is made. Both pulled in 68,391 viewers in the 18-to-49 age range while Dome dropped to third (52,107 viewers).

On PBS, the 7 to 9 p.m. Chapter Two of Ken Burns’ The Roosevelts had 85,216 total viewers and 13,027 in the 18-to-49 motherlode.

ABC’s revamped The View, with Rosie O’Donnell returning to the show among other gabbers, ran second from 10 to 11 a.m. in total viewers (63,912). CBS’ competing The Price Is Right topped that hour with 71,013 viewers. The View won with 18-to-49-year-olds, though, drawing 13,073 while Price fell well below retail value with 4,071.

We close with Monday’s local news derby results.

Gannett8 had the most total viewers at 10 p.m., but Fox4 and NBC5 tied for first among 25-to-54-year-olds (the main advertiser target audience for news programming).

NBC5 twice nipped Fox4 in tight battles for 6 a.m. supremacy.

Fox4 rolled at 5 and 6 p.m. with a pair of sweeps.

Email comments or questions to: unclebarky@verizon.net