Local Nielsen ratings snapshot (Tues., May 1)
05/02/07 09:47 AM
By ED BARK
The Dallas Mavericks' Lazarus-like win over Golden State late Tuesday night no doubt has many keyed-up viewers feeling like the living dead at work this morning.
Ending at 11:35 p.m., the fifth game of their first-round playoff series averaged 336,968 homes on TXA21 and another 150,337 on TNT. The grand total of 487,305 homes surpasses Sunday's previous record high of 463,018.
Audiences peaked in the closing minutes. From 11:30 to 11:45 p.m. (Nielsen Media Research measures in 15-minute increments), Mavs-Warrriors drew a combined 590,240 homes (404,600 on TXA21 and 185,640 on TNT). Tuesday nights' second most-watched attraction, Fox's American Idol, hit a high point of 366,520 homes from 7:45 to 8 p.m.
Check this out, too. In the advertiser-coveted 18-to-49-year-old demographic, a total of 379,940 men rallied around TXA21 and TNT during the game's final minutes. Those are massive numbers, and they don't include bars.
Um, the Texas Rangers home game against the New York Yankees on Fox Sports Southwest averaged 28,560 homes and 7,850 men in the 18-to-49-year-old demo. It hardly seems fair.
This brings us to the local news derby, where NBC5 scored twin wins at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. So far the Peacock has won all four nights of the May "sweeps" in the latter, more important demographic.
NBC5 and Fox4 tied for first at 6 a.m. in homes, but Belo8 won among 25-to-54-year-olds.
Belo8 also again set the pace at 5 and 6 p.m. in both audience measurements.
The Dallas Mavericks' Lazarus-like win over Golden State late Tuesday night no doubt has many keyed-up viewers feeling like the living dead at work this morning.
Ending at 11:35 p.m., the fifth game of their first-round playoff series averaged 336,968 homes on TXA21 and another 150,337 on TNT. The grand total of 487,305 homes surpasses Sunday's previous record high of 463,018.
Audiences peaked in the closing minutes. From 11:30 to 11:45 p.m. (Nielsen Media Research measures in 15-minute increments), Mavs-Warrriors drew a combined 590,240 homes (404,600 on TXA21 and 185,640 on TNT). Tuesday nights' second most-watched attraction, Fox's American Idol, hit a high point of 366,520 homes from 7:45 to 8 p.m.
Check this out, too. In the advertiser-coveted 18-to-49-year-old demographic, a total of 379,940 men rallied around TXA21 and TNT during the game's final minutes. Those are massive numbers, and they don't include bars.
Um, the Texas Rangers home game against the New York Yankees on Fox Sports Southwest averaged 28,560 homes and 7,850 men in the 18-to-49-year-old demo. It hardly seems fair.
This brings us to the local news derby, where NBC5 scored twin wins at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. So far the Peacock has won all four nights of the May "sweeps" in the latter, more important demographic.
NBC5 and Fox4 tied for first at 6 a.m. in homes, but Belo8 won among 25-to-54-year-olds.
Belo8 also again set the pace at 5 and 6 p.m. in both audience measurements.