Local Nielsen ratings snapshot (Wed.-Thurs., July 18-19) -- Big Brother gives CBS another couple of uppers
07/20/18 11:59 AM
By ED BARK
@unclebarkycom on Twitter
Who’s your daddy? Once again -- make it twice -- that would be Big Brother.
CBS’ summertime heavy-hitter led Wednesday and Thursday prime-time programming in both total D-FW viewers and with advertiser-prized 18-to-49-year-olds. The latter audience demographic otherwise remains elusive to a network that tends to skew older than some of Uncle Barky’s ties.
On Thursday night, BB pulled in 170,930 total viewers and 87,377 within the 18-to-49 age range. Wednesday’s edition likewise led all prime-time TV attractions with 170,930 total viewers while upping its 18-to-49-year-old haul to 96,739 viewers.
ABC devoted all three hours Wednesday night to ESPN’s ESPY awards, which attracted 99,709 total viewers and just 31,206 in the 18-to-49 realm.
Here are the Wednesday-Thursday local news derby results.
Wednesday -- TEGNA8 led in total viewers at 10 p.m. while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 otherwise swept the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win among 25-to-54-year-olds. NBC5 drew the most total viewers at 6 p.m.
Thursday -- The 10 p.m. and 6 a.m. results replicated Wednesday’s.
At 6 p.m., Fox4 and TEGNA8 tied for first in total viewers, with Fox4 alone on top with 25-to-54-year-olds. NBC5 ran the table at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Who’s your daddy? Once again -- make it twice -- that would be Big Brother.
CBS’ summertime heavy-hitter led Wednesday and Thursday prime-time programming in both total D-FW viewers and with advertiser-prized 18-to-49-year-olds. The latter audience demographic otherwise remains elusive to a network that tends to skew older than some of Uncle Barky’s ties.
On Thursday night, BB pulled in 170,930 total viewers and 87,377 within the 18-to-49 age range. Wednesday’s edition likewise led all prime-time TV attractions with 170,930 total viewers while upping its 18-to-49-year-old haul to 96,739 viewers.
ABC devoted all three hours Wednesday night to ESPN’s ESPY awards, which attracted 99,709 total viewers and just 31,206 in the 18-to-49 realm.
Here are the Wednesday-Thursday local news derby results.
Wednesday -- TEGNA8 led in total viewers at 10 p.m. while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 otherwise swept the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win among 25-to-54-year-olds. NBC5 drew the most total viewers at 6 p.m.
Thursday -- The 10 p.m. and 6 a.m. results replicated Wednesday’s.
At 6 p.m., Fox4 and TEGNA8 tied for first in total viewers, with Fox4 alone on top with 25-to-54-year-olds. NBC5 ran the table at 5 p.m.
Email comments or questions to: unclebarky@verizon.net