Local Nielsen ratings snapshot (Fri.-Sun., May 16-18)
05/19/08 03:19 PM
By ED BARK
CBS' Academy of Country Music Awards and ABC's two-hour season finale of Desperate Housewives went twang-to-toe for ratings supremacy Sunday night.
It ended up a near draw(l) in the total homes Nielsens. The ACMs, hosted by redoubtable Reba McEntire, averaged 229,555 D-FW homes in its closing two hours opposite DH, which drew 236,253 for that same 8 to 10 p.m. slot.
Wisteria Lane's catfighters had a much easier time of it with advertiser-craved 18-to-49-year-olds, though, ranking as the night's biggest attraction by a fer piece.
On Saturday, NBC's afternoon, pre-Preakness presentation of the Dallas Stars' clutch road win over the Red Wings pulled in 97,424 homes, peaking at a very nice-sized 168,056 homes at game's end. Curses, it's Versus again Monday night.
Meanwhile, the 6 a.m. local news race remained hotter than a tabasco-dipped chipotle jalapeno. Fox4 took the golds Friday in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 ran close behind in both measurements.
With just three weekdays left in the May "sweeps," Fox4 and WFAA8 are in a virtual dead heat in total homes while the ABC station has perhaps a sub-smidgen of breathing room in a three-way race to top the 25-to-54 demo.
WFAA8 ran the table at 10 p.m., where victory long has been assured. And another solid second-place finish in total homes by CBS11 served to shove NBC5 deeper into third place.
WFAA8 also had twin wins at 5 p.m. while sharing the total homes lead at 6 p.m. with NBC5. The Peacock prevailed in the latter hour among 25-to-54-year-olds.
CBS' Academy of Country Music Awards and ABC's two-hour season finale of Desperate Housewives went twang-to-toe for ratings supremacy Sunday night.
It ended up a near draw(l) in the total homes Nielsens. The ACMs, hosted by redoubtable Reba McEntire, averaged 229,555 D-FW homes in its closing two hours opposite DH, which drew 236,253 for that same 8 to 10 p.m. slot.
Wisteria Lane's catfighters had a much easier time of it with advertiser-craved 18-to-49-year-olds, though, ranking as the night's biggest attraction by a fer piece.
On Saturday, NBC's afternoon, pre-Preakness presentation of the Dallas Stars' clutch road win over the Red Wings pulled in 97,424 homes, peaking at a very nice-sized 168,056 homes at game's end. Curses, it's Versus again Monday night.
Meanwhile, the 6 a.m. local news race remained hotter than a tabasco-dipped chipotle jalapeno. Fox4 took the golds Friday in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 ran close behind in both measurements.
With just three weekdays left in the May "sweeps," Fox4 and WFAA8 are in a virtual dead heat in total homes while the ABC station has perhaps a sub-smidgen of breathing room in a three-way race to top the 25-to-54 demo.
WFAA8 ran the table at 10 p.m., where victory long has been assured. And another solid second-place finish in total homes by CBS11 served to shove NBC5 deeper into third place.
WFAA8 also had twin wins at 5 p.m. while sharing the total homes lead at 6 p.m. with NBC5. The Peacock prevailed in the latter hour among 25-to-54-year-olds.
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