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Local Nielsen ratings snapshot (Fri.-Tues., May 23-27) -- sluggish start to Season 9 of Talent

By ED BARK
@unclebarkycom on Twitter
NBC’s longest lasting summertime hit, America’s Got Talent, went so-so for starters with Tuesday night’s Season 9 premiere.

Luring 234,343 D-FW viewers from 7 to 9 p.m., it ran second to competing repeats of CBS’ NCIS (291,153) and NCIS: Los Angeles (234,343 vs. 227,242 for AGT’s lower-rated second hour).

AGT won its time slot among advertiser-prized 18-to-49-year-olds, though, with NCIS ranking No. 2 from 7 to 8 p.m. and ABC’s second hour of Extreme Weight Loss taking the silver during the 8 p.m. hour in competition among the Big 4 broadcast networks.

The Peacock’s new medical drama, The Night Shift, had 142,026 total viewers at 9 p.m., tying Fox4’s local newscast and CBS’ Person of Interest for the top spot in that time period. Fox4’s news won among 18-to-49-year-olds, with Night Shift a solid second.

TNT’s Game 4 of the Oklahoma City Thunder/San Antonio Spurs Western Conference championship series topped all cable offerings with 220,140 total viewers while the Texas Rangers’ road loss at Minnesota averaged 149,127 viewers. Spurs-Heat, which started at 8 p.m., easily topped all of Tuesday’s programming in the key 18-to-49 measurement.

On Memorial Day night, Fox’s 24: Live Another Day won its 8 p.m. hour with 184,634 total viewers. It helps to have both ABC’s The Voice and ABC’s Dancing with the Stars out of the way. CBS won from 7 to 8 p.m. with 2 Broke Girls and the canceled Friends with Better Lives while Fox4’s news took the 9 p.m. hour. The winners among 18-to-49-year-olds were ABC’s two-hour helping of The Bachelorette and Fox4’s newscast.

On Sunday, Fox’s nighttime running of NASCAR’s Coca-Cola 600 edged ABC’s daytime, tradition-rich Indy 500. The score was 177,533 to 163,330 in the total viewer Nielsens for the full races. Things also went better with Coke -- by an almost two-to-one margin -- among 18-to-49-year-olds.

CBS’ Colonial PGA championship, originating from North Texas, peaked at 198,836 total viewers during the three-hole playoff between winner Adam Scott and Jason Dufner. But Colonial’s average audience amounted to far less than either auto race’s. Both also drew bigger peak crowds, with NASCAR hitting a high of 213,039 viewers and the Indy 500 maxing out at 241,444 viewers.

Sunday night’s Mad Men episode on AMC drew just 28,405 total viewers, even though it was the seventh and last episode of a two-tiered final season. Mad Men won’t be back for its concluding seven episodes until spring of next year.

Friday’s season finale of NBC’s Hannibal was a ratings corpse with a Mad Men-sized 28,405 total viewers. That put it a distant fourth in the 9 p.m. hour among attractions on the Big 4 broadcast networks. Hannibal ran a much closer fourth with 18-to-49-year-olds.

Here are the four-way local news derby results, with all of the combatants opting out by taking holiday knees on Memorial Day.

Friday -- CBS11 had the most total viewers at 10 p.m., but WFAA8 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox 4 ran the table at 6 a.m. and NBC5 did likewise at 6 p.m. The Peacock also had the most total viewers at 5 p.m. while Fox4 was tops with 25-to-54-year-olds.

Tuesday -- CBS11 again won at 10 p.m. in total viewers; Fox4 drew the most 25-to-54-year-olds.

Fox4 swept the 6 a.m. competitions and added a 6 p.m. win with 25-to-54-year-olds.

The other golds went to NBC5, with a doubleheader sweep at 5 p.m. and the most total viewers at 6 p.m.

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