Local Nielsen ratings snapshot (Fri.-Sun., May 1-3) -- Derby does a number
05/04/15 09:57 AM
By ED BARK
@unclebarkycom on Twitter
The Kentucky Derby, preceded as always by NBC’s interminable buildup, ranked as the weekend’s most-watched TV attraction once the race was finally run.
Airing toward the end of the 5:30 to 5:45 p.m. segment Saturday (Nielsen measures in 15-minute increments), American Pharoah’s exciting one-length win over Firing Line drew 383,570 D-FW viewers. The 5:45 to 6 p.m. post-race segment held most of that audience, with 341,726 viewers.
NBC began its Derby coverage at 3 p.m., with 90,662 viewers tuned to the first 15-minute segment.
Advertiser-prized 18-to-49-year-olds were rather indifferent to the Derby. The 5:30 to 5:45 p.m. segment, during which the race was run and won, had 94,614 viewers in this key demographic. That’s less than one-quarter of the total audience.
Saturday’s other big sports attraction, a pulsating Game 7 of the Los Angeles Clippers-San Antonio Spurs playoff series, averaged 125,532 total viewers on TNT, with 66,230 in the 18-to-49 age range.
Sunday’s prime-time programming was led in total viewers by Fox4’s 9 p.m. local newscast, almost solely devoted to breaking coverage of the shootout in Garland at a prophet Muhammad cartoon-drawing event. The news pulled in 209,220 total viewers, slightly more than the 202,246 for CBS’ 7 p.m. episode of Madam Secretary.
On Friday night, ABC’s premiere of its Shark Tank sequel, Beyond the Tank, drew 125,532 total viewers to rank second in its 8 p.m. slot behind CBS’ Hawaii Five-0 (195,272). Beyond dropped a notch to third with 18-to-49-year-olds, trailing Five-0 and Fox’s second hour of the feature film Taken.
Friday’s overall most-watched show, CBS’ 9 p.m. hour of Blue Bloods, had 265,012 total viewers.
Here are Friday’s local news derby results for the seventh weekday of the ongoing May “sweeps” ratings period.
CBS11 ran first in total viewers at 10 p.m. while Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions and Gannett8 did likewise at 5 p.m.
The 6 p.m. golds went to CBS11 in total viewers and Gannett8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Kentucky Derby, preceded as always by NBC’s interminable buildup, ranked as the weekend’s most-watched TV attraction once the race was finally run.
Airing toward the end of the 5:30 to 5:45 p.m. segment Saturday (Nielsen measures in 15-minute increments), American Pharoah’s exciting one-length win over Firing Line drew 383,570 D-FW viewers. The 5:45 to 6 p.m. post-race segment held most of that audience, with 341,726 viewers.
NBC began its Derby coverage at 3 p.m., with 90,662 viewers tuned to the first 15-minute segment.
Advertiser-prized 18-to-49-year-olds were rather indifferent to the Derby. The 5:30 to 5:45 p.m. segment, during which the race was run and won, had 94,614 viewers in this key demographic. That’s less than one-quarter of the total audience.
Saturday’s other big sports attraction, a pulsating Game 7 of the Los Angeles Clippers-San Antonio Spurs playoff series, averaged 125,532 total viewers on TNT, with 66,230 in the 18-to-49 age range.
Sunday’s prime-time programming was led in total viewers by Fox4’s 9 p.m. local newscast, almost solely devoted to breaking coverage of the shootout in Garland at a prophet Muhammad cartoon-drawing event. The news pulled in 209,220 total viewers, slightly more than the 202,246 for CBS’ 7 p.m. episode of Madam Secretary.
On Friday night, ABC’s premiere of its Shark Tank sequel, Beyond the Tank, drew 125,532 total viewers to rank second in its 8 p.m. slot behind CBS’ Hawaii Five-0 (195,272). Beyond dropped a notch to third with 18-to-49-year-olds, trailing Five-0 and Fox’s second hour of the feature film Taken.
Friday’s overall most-watched show, CBS’ 9 p.m. hour of Blue Bloods, had 265,012 total viewers.
Here are Friday’s local news derby results for the seventh weekday of the ongoing May “sweeps” ratings period.
CBS11 ran first in total viewers at 10 p.m. while Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions and Gannett8 did likewise at 5 p.m.
The 6 p.m. golds went to CBS11 in total viewers and Gannett8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net