Local Nielsen ratings snapshot (Fri.-Sun., March 6-8) -- rivals are dead men walking against Walking Dead
03/09/15 10:52 AM
By ED BARK
@unclebarkycom on Twitter
Wow. Other than NFL football, cable television has never seen a show as dominant as AMC’s The Walking Dead. And Sunday night left more carnage than usual.
Walking Dead drew 404,492 D-FW viewers in the 8 p.m. hour, far more than any other program anywhere else. Sunday’s second best, CBS’ The Good Wife, had 216,194.
But it’s among advertiser-prized 18-to-49--year-olds that WD really makes its mark. The latest episode drew 280,688 viewers in this key demographic. That’s an astonishing percentage of the total audience. Second best was Fox’s third episode of The Last Man on Earth, which had 75,691 viewers in this age range.
Among the three broadcast network newbies, CBS’ 9 p.m. hour of Battle Creek drew 181,324 total viewers while Last Man and ABC’s Secrets and Lies tied with 125,532 apiece. But Battle Creek nose-dived to 25,230 viewers in the 18-to-49 demographic to run fourth in its 9 p.m. slot while Fox4’s local newscast topped the field. Secrets and Lies had 34,692 viewers in the 18-to-49 realm to run second at 8 p.m. among the Big Four broadcast networks behind Fox’s combo of Family Guy and Last Man.
On Saturday night, NBC threw leather in prime-time for the first time in three decades with Premier Boxing Champions. Airing from 7:30 to 10 p.m. and fronted by Al Michaels, Marv Albert, Sugar Ray Leonard and Laila Ali, it averaged just 69,740 total viewers to outdraw only Fox’s Sleepy Hollow repeat and CBS’ 7:30 to 8 p.m. portion of its 48 Hours true crime series.
In the cable universe, ESPN’s marquee Duke-North Carolina rematch barely beat boxing with an average of 76,714 viewers.
Among 18-to-49-year-olds, boxing beat CBS’ entire prime-time lineup but lost to Sleepy Hollow and everything else on the Big Four broadcast networks. But boxing managed to tie Duke-Carolina.
Moving on to Friday, where the top prime-time scorers were CBS’ Blue Bloods in total viewers (285,934) and ABC’s Shark Tank among 18-to-49-year-olds (63,076).
Here are Friday’s local news derby results.
CBS11 ran a dominant No. 1 at 10 p.m. in total viewers but Gannett8 finished first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions. The 6 p.m. wins went to CBS11 in total viewers and Gannett8 in the 25-to-54 measurement.
NBC5 and CBS11 tied for the most total viewers at 5 p.m. while Fox4 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Wow. Other than NFL football, cable television has never seen a show as dominant as AMC’s The Walking Dead. And Sunday night left more carnage than usual.
Walking Dead drew 404,492 D-FW viewers in the 8 p.m. hour, far more than any other program anywhere else. Sunday’s second best, CBS’ The Good Wife, had 216,194.
But it’s among advertiser-prized 18-to-49--year-olds that WD really makes its mark. The latest episode drew 280,688 viewers in this key demographic. That’s an astonishing percentage of the total audience. Second best was Fox’s third episode of The Last Man on Earth, which had 75,691 viewers in this age range.
Among the three broadcast network newbies, CBS’ 9 p.m. hour of Battle Creek drew 181,324 total viewers while Last Man and ABC’s Secrets and Lies tied with 125,532 apiece. But Battle Creek nose-dived to 25,230 viewers in the 18-to-49 demographic to run fourth in its 9 p.m. slot while Fox4’s local newscast topped the field. Secrets and Lies had 34,692 viewers in the 18-to-49 realm to run second at 8 p.m. among the Big Four broadcast networks behind Fox’s combo of Family Guy and Last Man.
On Saturday night, NBC threw leather in prime-time for the first time in three decades with Premier Boxing Champions. Airing from 7:30 to 10 p.m. and fronted by Al Michaels, Marv Albert, Sugar Ray Leonard and Laila Ali, it averaged just 69,740 total viewers to outdraw only Fox’s Sleepy Hollow repeat and CBS’ 7:30 to 8 p.m. portion of its 48 Hours true crime series.
In the cable universe, ESPN’s marquee Duke-North Carolina rematch barely beat boxing with an average of 76,714 viewers.
Among 18-to-49-year-olds, boxing beat CBS’ entire prime-time lineup but lost to Sleepy Hollow and everything else on the Big Four broadcast networks. But boxing managed to tie Duke-Carolina.
Moving on to Friday, where the top prime-time scorers were CBS’ Blue Bloods in total viewers (285,934) and ABC’s Shark Tank among 18-to-49-year-olds (63,076).
Here are Friday’s local news derby results.
CBS11 ran a dominant No. 1 at 10 p.m. in total viewers but Gannett8 finished first with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions. The 6 p.m. wins went to CBS11 in total viewers and Gannett8 in the 25-to-54 measurement.
NBC5 and CBS11 tied for the most total viewers at 5 p.m. while Fox4 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net