Local Nielsen ratings snapshot (Fri.-Sun., Oct. 26-28)
10/29/07 12:57 PM
By ED BARK
Fox's fourth and final game of the World Series Sunday night had a nice finishing kick after washing out in prime-time.
The Boston Red Sox sweep of the Colorado Rockies ran third from 8 to 10 p.m. in D-FW, with ABC's lineup of Desperate Housewives and Brothers & Sisters topping the field in total homes while CBS ran second with Cold Case and Shark. But the game's late night closing hour amassed 287,401 homes to easily beat all competition.
Saturday night's Game 3 further showed how relatively little baseball matters here. Would you believe that the World Series was outdrawn from 7 to 10 p.m. by CBS' lineup of back-to-back Crimetime Saturday reruns and 48 Hours Mysteries? Believe it.
Fox also is getting a deaf ear in D-FW for its new Next Great American Band competition, which averaged a sub-dismal 46,276 homes for Friday night's live two-hour edition. That put the show fifth from 7 to 9 p.m., with Band faring no better with advertiser-favored 18-to-34-year-olds or 18-to-49-year-olds. Will the 12 bands play on much longer? Not if that many ear drums aren't listening -- or watching.
In Friday's local news derby, Belo8 returned to the winner's circle after a one-night absence with wins in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. The ABC station also ran the table at 5 and 6 p.m.
Fox4 continued its winning ways at 6 a.m., though, again placing first in both ratings measurements.
Fox's fourth and final game of the World Series Sunday night had a nice finishing kick after washing out in prime-time.
The Boston Red Sox sweep of the Colorado Rockies ran third from 8 to 10 p.m. in D-FW, with ABC's lineup of Desperate Housewives and Brothers & Sisters topping the field in total homes while CBS ran second with Cold Case and Shark. But the game's late night closing hour amassed 287,401 homes to easily beat all competition.
Saturday night's Game 3 further showed how relatively little baseball matters here. Would you believe that the World Series was outdrawn from 7 to 10 p.m. by CBS' lineup of back-to-back Crimetime Saturday reruns and 48 Hours Mysteries? Believe it.
Fox also is getting a deaf ear in D-FW for its new Next Great American Band competition, which averaged a sub-dismal 46,276 homes for Friday night's live two-hour edition. That put the show fifth from 7 to 9 p.m., with Band faring no better with advertiser-favored 18-to-34-year-olds or 18-to-49-year-olds. Will the 12 bands play on much longer? Not if that many ear drums aren't listening -- or watching.
In Friday's local news derby, Belo8 returned to the winner's circle after a one-night absence with wins in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. The ABC station also ran the table at 5 and 6 p.m.
Fox4 continued its winning ways at 6 a.m., though, again placing first in both ratings measurements.