Local Nielsen ratings snapshot (Tues., May 20)
05/21/08 09:30 AM
By ED BARK
American Idol's duel of the Davids not surprisingly had its way Tuesday among advertiser-craved 18-to-49-year-olds.
But the night's biggest overall draw wasn't Idol. Nor was it Dancing with the Stars' two-hour climax on ABC. Leapin' lizards, CBS' two-hour NCIS, a huge hit with older viewers, had the most D-FW homes watching on the second-to-last night of the May sweeps. Here are breakdowns in those two audience measurements, plus viewers 55 years and older:
Total Homes
NCIS -- 277,658
American Idol -- 275,223
Dancing with the Stars (with Kristi Yamaguchi victorious) -- 265,480
18-to-49
American Idol -- 195,635
Dancing with the Stars -- 151,363
NCIS -- 104,062
55 years and older
NCIS -- 273,600
American Idol -- 164,800
Dancing with the Stars -- 100,800
That left NBC with scraps for two clip specials and a pair of Law & Order: SVU episodes. The 9 p.m. hour of SVU drew 99,860 D-FW homes to easily rank as the Peacock's most-watched program of the night.
The local news derby remained a Tilt-A-Whirl in the early mornings. NBC5's 6 a.m. show suddenly rose up and won Tuesday by comfortable margins in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. It ran third in both measurements on Monday.
With just Wednesday left to count, it's still pretty much a three-way race among the Peacock, WFAA8 and Fox4. The latter two stations have better chances of placing first in total homes. But in the 25-to-54 demo, NBC5 has a solid chance of running second and a shot at tying WFAA8 for first.
WFAA8, aided by a big Dancing with the Stars lead-in, thumped its 10 p.m. news rivals in both ratings measurements. Its newscasts also again cruised to across-the-board wins at 5 and 6 p.m.
American Idol's duel of the Davids not surprisingly had its way Tuesday among advertiser-craved 18-to-49-year-olds.
But the night's biggest overall draw wasn't Idol. Nor was it Dancing with the Stars' two-hour climax on ABC. Leapin' lizards, CBS' two-hour NCIS, a huge hit with older viewers, had the most D-FW homes watching on the second-to-last night of the May sweeps. Here are breakdowns in those two audience measurements, plus viewers 55 years and older:
Total Homes
NCIS -- 277,658
American Idol -- 275,223
Dancing with the Stars (with Kristi Yamaguchi victorious) -- 265,480
18-to-49
American Idol -- 195,635
Dancing with the Stars -- 151,363
NCIS -- 104,062
55 years and older
NCIS -- 273,600
American Idol -- 164,800
Dancing with the Stars -- 100,800
That left NBC with scraps for two clip specials and a pair of Law & Order: SVU episodes. The 9 p.m. hour of SVU drew 99,860 D-FW homes to easily rank as the Peacock's most-watched program of the night.
The local news derby remained a Tilt-A-Whirl in the early mornings. NBC5's 6 a.m. show suddenly rose up and won Tuesday by comfortable margins in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming. It ran third in both measurements on Monday.
With just Wednesday left to count, it's still pretty much a three-way race among the Peacock, WFAA8 and Fox4. The latter two stations have better chances of placing first in total homes. But in the 25-to-54 demo, NBC5 has a solid chance of running second and a shot at tying WFAA8 for first.
WFAA8, aided by a big Dancing with the Stars lead-in, thumped its 10 p.m. news rivals in both ratings measurements. Its newscasts also again cruised to across-the-board wins at 5 and 6 p.m.
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