Local Nielsen ratings snapshot (Fri.-Sun., March 23-25) -- Hurricane Stormy
03/26/18 10:39 AM
By ED BARK
@unclebarkycom on Twitter
Porn star Stormy Daniels’ details of her alleged sexual rendezvous with Donald Trump not surprisingly piled up big ratings for 60 Minutes Sunday night after being delayed by CBS’ Elite 8 overtime game between basketball blue bloods Kansas and Duke.
Completely precise ratings are elusive because 60 Minutes didn’t start until 6:35 p.m., with the two-part Daniels’ segment ending at 7:07 p.m. Nielsen Media Research measures in 15-minute increments.
In the 6:30 to 7:30 p.m. hour, 60 Minutes and a bloc of commercials leading up to it drew 448,692 D-FW viewers. From 6:30 to 7:15 p.m., which included the entire Daniels portion, the program had 470,059 viewers.
Both totals were good enough to lead all Sunday programming, although the closing half-hour (6 to 6:30 p.m.) of Kansas’ win over Duke pulled in a considerably higher 612,501 viewers. The entire Kansas-Duke game averaged 405,960 viewers.
The preceding Elite 8 game on CBS, in which Villanova beat Texas Tech, averaged 242,151 viewers.
Saturday’s pair of Elite 8 games, both on TBS, were led by Michigan’s win over Florida State, which had 170,930 viewers.
On Friday night, Tech’s Sweet 16 victory against Purdue, also on TBS, drew 113,954 viewers.
Here are Friday’s local news derby results, with CBS11’s 6 and 10 p.m. editions either erased or delayed by NCAA tourney coverage.
TEGNA8 ran first at 10 p.m. in total viewers and Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 once again easily swept the 6 a.m. races and added 5 and 6 p.m. wins with 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and TEGNA8 won in that measurement at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Porn star Stormy Daniels’ details of her alleged sexual rendezvous with Donald Trump not surprisingly piled up big ratings for 60 Minutes Sunday night after being delayed by CBS’ Elite 8 overtime game between basketball blue bloods Kansas and Duke.
Completely precise ratings are elusive because 60 Minutes didn’t start until 6:35 p.m., with the two-part Daniels’ segment ending at 7:07 p.m. Nielsen Media Research measures in 15-minute increments.
In the 6:30 to 7:30 p.m. hour, 60 Minutes and a bloc of commercials leading up to it drew 448,692 D-FW viewers. From 6:30 to 7:15 p.m., which included the entire Daniels portion, the program had 470,059 viewers.
Both totals were good enough to lead all Sunday programming, although the closing half-hour (6 to 6:30 p.m.) of Kansas’ win over Duke pulled in a considerably higher 612,501 viewers. The entire Kansas-Duke game averaged 405,960 viewers.
The preceding Elite 8 game on CBS, in which Villanova beat Texas Tech, averaged 242,151 viewers.
Saturday’s pair of Elite 8 games, both on TBS, were led by Michigan’s win over Florida State, which had 170,930 viewers.
On Friday night, Tech’s Sweet 16 victory against Purdue, also on TBS, drew 113,954 viewers.
Here are Friday’s local news derby results, with CBS11’s 6 and 10 p.m. editions either erased or delayed by NCAA tourney coverage.
TEGNA8 ran first at 10 p.m. in total viewers and Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 once again easily swept the 6 a.m. races and added 5 and 6 p.m. wins with 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and TEGNA8 won in that measurement at 6 p.m.
Email comments or questions to: unclebarky@verizon.net