Local Nielsen ratings snapshot (Thurs., Sept. 13)
09/14/07 10:23 AM
By ED BARK
President Bush's live 8 p.m. address on the Iraq war spread across the four broadcast networks Thursday. Its aggregate audience didn't come close to matching the ratings for a typical Dallas Cowboys game.
From 8 to 8:15 p.m., the address drew a combined 355,598 total homes on ABC, CBS, Fox and NBC. On Fox and CBS, Bush lost audience from respective lead-ins Are You Smarter Than a 5th Grader? and Big Brother 8. But the president barely improved on the lead-in from ABC's Ugly Betty repeat and also drew a bigger crowd than the closing 15 minutes of NBC's 30 Rock rerun.
Sunday night's season-opening Cowboys-Giants game averaged 803,748 D-FW homes on just one network -- NBC.
Bush's address knocked the 10 p.m. newscasts on Belo8 and CBS11 well past their usual starting times. A two-way battle between NBC5 and Fox4 was won by the Peacock in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another comfortable win at 6 a.m. in total homes, but NBC made a lately infrequent trip to the winner's circle among 25-to-54-year-olds. Belo8 slipped to third after a three-day winning streak in the 25-to-54 demo. Note: Fox4's Megan Henderson has been off this week. Might that be a reason for the downturn in the younger demo?
Belo8 returned to the throne rooms at 5 and 6 p.m., however, winning across the board.
President Bush's live 8 p.m. address on the Iraq war spread across the four broadcast networks Thursday. Its aggregate audience didn't come close to matching the ratings for a typical Dallas Cowboys game.
From 8 to 8:15 p.m., the address drew a combined 355,598 total homes on ABC, CBS, Fox and NBC. On Fox and CBS, Bush lost audience from respective lead-ins Are You Smarter Than a 5th Grader? and Big Brother 8. But the president barely improved on the lead-in from ABC's Ugly Betty repeat and also drew a bigger crowd than the closing 15 minutes of NBC's 30 Rock rerun.
Sunday night's season-opening Cowboys-Giants game averaged 803,748 D-FW homes on just one network -- NBC.
Bush's address knocked the 10 p.m. newscasts on Belo8 and CBS11 well past their usual starting times. A two-way battle between NBC5 and Fox4 was won by the Peacock in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another comfortable win at 6 a.m. in total homes, but NBC made a lately infrequent trip to the winner's circle among 25-to-54-year-olds. Belo8 slipped to third after a three-day winning streak in the 25-to-54 demo. Note: Fox4's Megan Henderson has been off this week. Might that be a reason for the downturn in the younger demo?
Belo8 returned to the throne rooms at 5 and 6 p.m., however, winning across the board.
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