Local Nielsen ratings snapshot (Fri.-Mon., May 23-26)
05/27/08 02:54 PM
By ED BARK
Don't sound the alarm. It's 6 a.m. on Memorial Day, so there's little reason to get vertical at an hour when you otherwise might be wondering about the day's work and/or-school-related weather and traffic.
Ergo, the Nielsen ratings snoozed as well, giving CBS11's generally little-watched waker-upper a chance to run with the bulls after getting trampled as usual on Friday. Here's what a difference a day makes at that appointed hour:
Friday 6 a.m. ratings (total homes)
Fox4 -- 104,731
NBC5 -- 85,246
WFAA8 -- 73,068
CBS11 -- 41,405
25-to-54-year-olds (the preferred news target audience)
NBC5 -- 76,557
WFAA8 -- 73,613
Fox4 -- 50,057
CBS11 -- 17,667
Memorial Day 6 a.m. ratings (total homes)
Fox4 -- 43,841
CBS11 -- 41,405
WFAA8 -- 31,663
NBC5 -- 29,227
25-to-54-year-olds
WFAA8 -- 26,501
CBS11 -- 23,556
Fox4 -- 20,612
NBC5 -- 17,667
So the moral to this little ratings vignette is that CBS11 stands a chance of being right in the thick of the early morning ratings fight when much of the usual audience is sleeping in. Hey, it's a start, and the station probably can't wait for those Fourth of July numbers to roll in.
Memorial Day otherwise was notable for the really big Nielsens amassed by CBS' Two And A Half Men repeat. It drew 270,352 D-FW homes to easily rank as Monday's most-watched attraction.
Meanwhile, WFAA8's 10 p.m. newscast won in total homes while running second to NBC5 among 25-to-54-year-olds. WFAA8 took first place at 5 and 6 p.m. in total homes, but the respective 25-to-54-year-old golds at those hours went to Fox4 and NBC5.
On Sunday, the Indy 500 on ABC had 119,344 homes to outgun the final round of D-FW's Colonial golf tournament on CBS (68,197 homes).
Saturday's overall puny prime-time numbers were paced by Fox4's local 9 p.m. newscast, which drew 114,473 D-FW homes to lead all programming.
The rest of Friday's local news derby results saw WFAA8's 10 p.m. edition nip NBC5 in total homes. But the Peacock won easily in the 25-to-54 demo.
Fox4 notched twin wins at 5 p.m., with NBC5 taking first at 6 p.m. in total homes. WFAA8 prevailed with 25-to-54-year-olds at the later hour.
Don't sound the alarm. It's 6 a.m. on Memorial Day, so there's little reason to get vertical at an hour when you otherwise might be wondering about the day's work and/or-school-related weather and traffic.
Ergo, the Nielsen ratings snoozed as well, giving CBS11's generally little-watched waker-upper a chance to run with the bulls after getting trampled as usual on Friday. Here's what a difference a day makes at that appointed hour:
Friday 6 a.m. ratings (total homes)
Fox4 -- 104,731
NBC5 -- 85,246
WFAA8 -- 73,068
CBS11 -- 41,405
25-to-54-year-olds (the preferred news target audience)
NBC5 -- 76,557
WFAA8 -- 73,613
Fox4 -- 50,057
CBS11 -- 17,667
Memorial Day 6 a.m. ratings (total homes)
Fox4 -- 43,841
CBS11 -- 41,405
WFAA8 -- 31,663
NBC5 -- 29,227
25-to-54-year-olds
WFAA8 -- 26,501
CBS11 -- 23,556
Fox4 -- 20,612
NBC5 -- 17,667
So the moral to this little ratings vignette is that CBS11 stands a chance of being right in the thick of the early morning ratings fight when much of the usual audience is sleeping in. Hey, it's a start, and the station probably can't wait for those Fourth of July numbers to roll in.
Memorial Day otherwise was notable for the really big Nielsens amassed by CBS' Two And A Half Men repeat. It drew 270,352 D-FW homes to easily rank as Monday's most-watched attraction.
Meanwhile, WFAA8's 10 p.m. newscast won in total homes while running second to NBC5 among 25-to-54-year-olds. WFAA8 took first place at 5 and 6 p.m. in total homes, but the respective 25-to-54-year-old golds at those hours went to Fox4 and NBC5.
On Sunday, the Indy 500 on ABC had 119,344 homes to outgun the final round of D-FW's Colonial golf tournament on CBS (68,197 homes).
Saturday's overall puny prime-time numbers were paced by Fox4's local 9 p.m. newscast, which drew 114,473 D-FW homes to lead all programming.
The rest of Friday's local news derby results saw WFAA8's 10 p.m. edition nip NBC5 in total homes. But the Peacock won easily in the 25-to-54 demo.
Fox4 notched twin wins at 5 p.m., with NBC5 taking first at 6 p.m. in total homes. WFAA8 prevailed with 25-to-54-year-olds at the later hour.
|