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Local Nielsen ratings snapshot (Wed.-Thurs., June 27-28) -- Big Brother booster shots for CBS

By ED BARK
@unclebarkycom on Twitter
The return of Big Brother lit up CBS’ prime-time ratings while also giving the network rare dominance among advertiser-coveted 18-to-49-year-olds.

Wednesday’s two-hour chunk drew 185,175 total D-FW viewers and 78,015 in the 18-to-49 realm. Both were prime-time pacesetters.

Another one hour of BB on Thursday likewise led all prime-time TV attractions, with 163,808 total viewers and 68,653 in the key 18-to-49=year-old demographic.

Aided by BB’s tail wind, CBS’ Code Black won Wednesday’s 9 p.m. hour in both total viewers (135,320) and with 18-to-49ers (31,206). Thursday’s 9 p.m. winner was Fox4’s local newscast, which pulled in 135,320 total viewers and 46,809 in the 18-to-49 age range.

On Wednesday morning, Fox’s presentation of the Mexico-Sweden World Cup soccer match averaged 78,343 total viewers and 31,206 in the 18-to-49 demographic. Spanish language Telemundo again greatly exceeded those numbers with its Mexico-Sweden coverage, which had 242,151 total viewers and 109,221 within the 18-to-49 motherlode. Mexico lost 3-0, but survived into the “knockout” round of 16 when South Korea upset defending champ Germany 2-0.

Here are the Wednesday-Thursday local news derby results.

Wednesday -- TEGNA8 ran first at 10 p.m. in total viewers while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 waltzed to another pair of 6 a.m. wins and the Peacock ran the table at 5 p.m. The 6 p.m. golds went to TEGNA8 in total viewers and Fox4 with 25-to-54-year-olds.

Thursday -- TEGNA8 again won at 10 p.m. in total viewers, but Fox4 took the 25-to-54 top spot.

Fox4 remained master of the 6 a.m. domain by extending its multi-month unbeaten streak. NBC5 again took both 5 p.m. firsts. At 6 p.m., CBS11 ended a lengthy winless drought by prevailing at 6 p.m. in total viewers. Fox4 again paced the 25-to-54 ratings.

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