Local Nielsen ratings snapshot (Tues.-Wed., Jan. 30-31) -- State of the Union special
02/01/18 03:57 PM
By ED BARK
@unclebarkycom on Twitter
President Trump’s first State of the Union address Tuesday night predictably was a big hit for Fox News Channel while the broadcast arm, just plain Fox, led all networks in that realm.
Here’s the network-by network breakdown in total D-FW viewers for an address that ended precisely at 9:30 p.m.
Fox News Channel -- 292,006 viewers
Fox -- 199,419
NBC -- 156,686
CBS -- 128,198
ABC -- 113,954
Univision -- 106,832
CNN -- 64,099
Telemundo -- 49,855
MSNBC -- 42,733
PBS -- 35,612
That’s a grand total of 1,139,536 D-FW viewers, a massive increase from the 679,910 who watched President Obama’s final State of the Union address in January 2016.
It should be noted that neither Univision or Telemundo carried Obama’s closer -- and took some sharp criticism for that omission. But subtracting their viewership from Tuesday night’s total still leaves Trump far ahead with 982,849 viewers for the eight English language networks. Fox News Channel drew more than three times as many viewers for Trump as it did for Obama (92,071).
(Obama’s first State of the Union address, in January 2010, slightly outdrew Trump’s on the same 10 networks with 1,146,884 D-FW viewers. He was aided by a tornado force tailwind from the Fox broadcast network’s preceding American Idol, which had 807,570 viewers. Fox then kept 346,101 viewers for its State of the Union coverage, easily ranking as the night’s most-watched network.)
In the broadcast network universe Tuesday night, CBS’ preceding Super Bowl’s Greatest Commercials 2018 special had more viewers (213,663) than ABC, CBS, Fox or NBC did for their State of the Union speech coverage.
In Wednesday’s prime-time ratings, Fox’s new 9-1-1 led all programming in total viewers with 235,029. But it was edged in the 8 p.m. slot among advertiser-coveted 18-to-49-year-olds by NBC’s competing Law & Order: SVU. Wednesday’s leader in the 18-to-49 realm was CBS’ 7 p.m. episode of The Amazing Race with 59,291.
Here are the Tuesday and Wednesday local news derby results.
Tuesday -- TEGNA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. races and NBC5 notched twin wins at 5 p.m. The 6 p.m. top spots went to TEGNA8 in total viewers and the Peacock with 25-to-54-year-olds.
Wednesday -- TEGNA8 drew the most total viewers, but this time was beaten by Fox4 in the 25-to-54 age range.
Fox4 ran the table at 6 a.m. while also pulling in the most 25-to-54-year-olds at 5 and 6 p.m. The total viewer golds went to NBC5 at 5 p.m. and CBS11 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
President Trump’s first State of the Union address Tuesday night predictably was a big hit for Fox News Channel while the broadcast arm, just plain Fox, led all networks in that realm.
Here’s the network-by network breakdown in total D-FW viewers for an address that ended precisely at 9:30 p.m.
Fox News Channel -- 292,006 viewers
Fox -- 199,419
NBC -- 156,686
CBS -- 128,198
ABC -- 113,954
Univision -- 106,832
CNN -- 64,099
Telemundo -- 49,855
MSNBC -- 42,733
PBS -- 35,612
That’s a grand total of 1,139,536 D-FW viewers, a massive increase from the 679,910 who watched President Obama’s final State of the Union address in January 2016.
It should be noted that neither Univision or Telemundo carried Obama’s closer -- and took some sharp criticism for that omission. But subtracting their viewership from Tuesday night’s total still leaves Trump far ahead with 982,849 viewers for the eight English language networks. Fox News Channel drew more than three times as many viewers for Trump as it did for Obama (92,071).
(Obama’s first State of the Union address, in January 2010, slightly outdrew Trump’s on the same 10 networks with 1,146,884 D-FW viewers. He was aided by a tornado force tailwind from the Fox broadcast network’s preceding American Idol, which had 807,570 viewers. Fox then kept 346,101 viewers for its State of the Union coverage, easily ranking as the night’s most-watched network.)
In the broadcast network universe Tuesday night, CBS’ preceding Super Bowl’s Greatest Commercials 2018 special had more viewers (213,663) than ABC, CBS, Fox or NBC did for their State of the Union speech coverage.
In Wednesday’s prime-time ratings, Fox’s new 9-1-1 led all programming in total viewers with 235,029. But it was edged in the 8 p.m. slot among advertiser-coveted 18-to-49-year-olds by NBC’s competing Law & Order: SVU. Wednesday’s leader in the 18-to-49 realm was CBS’ 7 p.m. episode of The Amazing Race with 59,291.
Here are the Tuesday and Wednesday local news derby results.
Tuesday -- TEGNA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. races and NBC5 notched twin wins at 5 p.m. The 6 p.m. top spots went to TEGNA8 in total viewers and the Peacock with 25-to-54-year-olds.
Wednesday -- TEGNA8 drew the most total viewers, but this time was beaten by Fox4 in the 25-to-54 age range.
Fox4 ran the table at 6 a.m. while also pulling in the most 25-to-54-year-olds at 5 and 6 p.m. The total viewer golds went to NBC5 at 5 p.m. and CBS11 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net