Local Nielsen ratings snapshot (Wed., June 13)
06/14/07 11:20 AM
By ED BARK
Dancers vs. impressionists vs. inventors vs. comedians vs. jump-up-and-down game show contestants.
All collided Wednesday night, with NBC's two-hour season premiere of Last Comic Standing faring the best in D-FW among advertiser-craved 18-to-49-year-olds.
Last Comic's 8 to 9 p.m. opening hour tied ABC's American Inventor for first place in the 18-to-49 demo before winning easily from 9 to 10 p.m. ABC's Next Best Thing (impressionists) won prime-time's opening hour, beating NBC's Deal or No Deal and the first hour of Fox's So You Think You Can Dance.
In the national Nielsens, though, Think You Can Dance dominated the competition among 18-to-49-year-olds. Go figure. We did, and the show is running third in D-FW.
In the total homes Nielsens, Deal won from 7 to 8 p.m. in D-FW. Last Comic placed first from 8 to 9 p.m. and Fox4's local newscast hit the winner's circle in the 9 to 10 p.m. slot. ABC's serial drama Traveler continued to lag in prime-time's closing hour, finishing a show-killing fourth in both ratings measurements.
Let's also look at the three network evening newscasts, and the basic futility of trying to tailor them in hopes of grabbing more younger viewers. Here are Wednesday's D-FW numbers for 18-to-34-year-olds and viewers 55 years of age and older:
18-to-34
ABC World News -- 24,097
NBC Nightly News -- 4,016
CBS Evening News -- "hashmarks" (no measurable audience)
55 Years and Older
ABC World News -- 155,520
NBC Nightly News -- 123,200
CBS Evening News -- 81,600
In the local newscast derby, NBC5 parlayed Last Comic's strong performance into wins at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 took first in both measurements at 6 a.m. while also whipping the network morning shows during the 7 to 9 a.m. portion of Good Day.
Belo8 won in total homes at 5 p.m. and 6 p.m., and also in the 25-to-54 demo during the latter hour. But NBC had an uncommon win at 5 p.m. among 25-to-54-year-olds.
Dancers vs. impressionists vs. inventors vs. comedians vs. jump-up-and-down game show contestants.
All collided Wednesday night, with NBC's two-hour season premiere of Last Comic Standing faring the best in D-FW among advertiser-craved 18-to-49-year-olds.
Last Comic's 8 to 9 p.m. opening hour tied ABC's American Inventor for first place in the 18-to-49 demo before winning easily from 9 to 10 p.m. ABC's Next Best Thing (impressionists) won prime-time's opening hour, beating NBC's Deal or No Deal and the first hour of Fox's So You Think You Can Dance.
In the national Nielsens, though, Think You Can Dance dominated the competition among 18-to-49-year-olds. Go figure. We did, and the show is running third in D-FW.
In the total homes Nielsens, Deal won from 7 to 8 p.m. in D-FW. Last Comic placed first from 8 to 9 p.m. and Fox4's local newscast hit the winner's circle in the 9 to 10 p.m. slot. ABC's serial drama Traveler continued to lag in prime-time's closing hour, finishing a show-killing fourth in both ratings measurements.
Let's also look at the three network evening newscasts, and the basic futility of trying to tailor them in hopes of grabbing more younger viewers. Here are Wednesday's D-FW numbers for 18-to-34-year-olds and viewers 55 years of age and older:
18-to-34
ABC World News -- 24,097
NBC Nightly News -- 4,016
CBS Evening News -- "hashmarks" (no measurable audience)
55 Years and Older
ABC World News -- 155,520
NBC Nightly News -- 123,200
CBS Evening News -- 81,600
In the local newscast derby, NBC5 parlayed Last Comic's strong performance into wins at 10 p.m. in homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 took first in both measurements at 6 a.m. while also whipping the network morning shows during the 7 to 9 a.m. portion of Good Day.
Belo8 won in total homes at 5 p.m. and 6 p.m., and also in the 25-to-54 demo during the latter hour. But NBC had an uncommon win at 5 p.m. among 25-to-54-year-olds.
|