Local Nielsen ratings snapshot (Wed., Aug. 8)
08/09/07 11:15 AM
By ED BARK
How low can a show's ratings go? Wednesday's Nielsens show shockingly subterranean numbers for some network "attractions."
ABC's prime-time lineup barely registered, with a 7 p.m. According to Jim repeat ranking as the network's top draw with just 73,780 homes. That made it something of a Goliath compared to ABC's 8:30 to 10 p.m. lineup of two canceled series -- The Knights of Prosperity (28,560 homes) and The Nine (35,700 homes).
D-FW ratings for CBS' The Early Show were an even deeper archaeological dig. It averaged a sub-piddling 7,140 homes from 7 to 9 a.m. And in the key 25-to-54-year-old news demographic, Early Show had "hashmarks" (no measurable audience) from 7 to 8:30 p.m. before averaging 4,305 viewers in the 25-54 demo during its concluding half-hour.
CBS fared much better with a second episode of its Power of 10 game show, which ran a very close third in total homes at 7 p.m. behind Fox's So You Think You Can Dance? and NBC's Most Outrageous Moments. Better yet for CBS, Power tied Dance for first place among advertiser-craved 18-to-49-year-olds.
In the local news derby, NBC5 parlayed a nice-sized 9 p.m. lead-in from Dateline NBC into two runaway wins at 10 p.m., particularly among 25-to-54-year-olds.
Fox4 controlled the 6 a.m. numbers as usual in both audience measurements while Belo8 did likewise at 5 and 6 p.m.
The 7 to 9 a.m. portion of Fox4's Good Day also beat the three competing network morning shows among 25-to-54-year-olds and 18-to-49-year-olds.
How low can a show's ratings go? Wednesday's Nielsens show shockingly subterranean numbers for some network "attractions."
ABC's prime-time lineup barely registered, with a 7 p.m. According to Jim repeat ranking as the network's top draw with just 73,780 homes. That made it something of a Goliath compared to ABC's 8:30 to 10 p.m. lineup of two canceled series -- The Knights of Prosperity (28,560 homes) and The Nine (35,700 homes).
D-FW ratings for CBS' The Early Show were an even deeper archaeological dig. It averaged a sub-piddling 7,140 homes from 7 to 9 a.m. And in the key 25-to-54-year-old news demographic, Early Show had "hashmarks" (no measurable audience) from 7 to 8:30 p.m. before averaging 4,305 viewers in the 25-54 demo during its concluding half-hour.
CBS fared much better with a second episode of its Power of 10 game show, which ran a very close third in total homes at 7 p.m. behind Fox's So You Think You Can Dance? and NBC's Most Outrageous Moments. Better yet for CBS, Power tied Dance for first place among advertiser-craved 18-to-49-year-olds.
In the local news derby, NBC5 parlayed a nice-sized 9 p.m. lead-in from Dateline NBC into two runaway wins at 10 p.m., particularly among 25-to-54-year-olds.
Fox4 controlled the 6 a.m. numbers as usual in both audience measurements while Belo8 did likewise at 5 and 6 p.m.
The 7 to 9 a.m. portion of Fox4's Good Day also beat the three competing network morning shows among 25-to-54-year-olds and 18-to-49-year-olds.
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