Local Nielsen ratings snapshot (Tues., June 5)
06/06/07 09:39 AM
By ED BARK
NBC's second season, two-hour launch of America's Got Talent, which originated from Dallas, took the prime-time Nielsen cake Tuesday night. Buried were ABC's competing Alma Awards. Boosted was NBC5's 10 p.m. newscast.
By the way, not one of Talent's featured contestants was from Dallas, and the great majority weren't even from Texas. No matter. The Peacock's carnival midway averaged 188,020 homes while also winning easily in D-FW among advertiser-favored 18-to-49-year-olds. The Almas, hosted by Eva Longoria, ran fourth from 8 to 10 p.m. (80,920 homes), but did edge the Rangers-Tigers game on MY27.
Fox's heavily promoted On the Lot amateur film competition, co-produced by Mark Burnett and Steven Spielberg, had its worst night yet in the unforgiving Nielsens. The show drew a sub-piddling 30,940 homes from 7 to 8 p.m., tying for sixth in its time slot with CW's Gilmore Girls repeat. Even the first hour of TXA21's local newscast drew a bigger crowd.
On the Lot is supposed to run for much of the summer, but somebody at Fox soon will be yelling "Cut!"
In the local news derby, NBC5's 10 p.m. newscast went from the outhouse to the penthouse in just one night's time. Here's how important a lead-in program can be:
Monday night
Lead-in from 9:45 to 10 p.m. -- Stanley Cup playoff game (26,180 homes)
NBC5's 10 p.m. newscast -- 85,680 homes to finish 5th.
Tuesday night
Lead-in from 9:45 to 10 p.m. -- America's Got Talent (197,540 homes).
NBC5's 10 p.m. newscast -- 207,060 homes to finish 1st by a wide margin over CBS11.
The Peacock also cruised to an easy win with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8, a dominant winner in both measurements on Monday night, drooped to fourth place Tuesday in homes (behind Univision23's Noticias 23 local newscast) and third among 25-to-54-year-olds.
Inertia and the power of the cheesy prime-time newscast tease are still powerful reasons to stay tuned to the same channel rather than press a remote control button. But famine revisits NBC5 on Wednesday, when the Peacock will fill its night with another Stanley Cup game.
At the other end of the clock, the 6 a.m. spoils were split between NBC5, which won in homes, and Fox4, victor among 25-to-54-year-olds.
Belo8 as usual scored twin wins at 5 and 6 p.m.
NBC's second season, two-hour launch of America's Got Talent, which originated from Dallas, took the prime-time Nielsen cake Tuesday night. Buried were ABC's competing Alma Awards. Boosted was NBC5's 10 p.m. newscast.
By the way, not one of Talent's featured contestants was from Dallas, and the great majority weren't even from Texas. No matter. The Peacock's carnival midway averaged 188,020 homes while also winning easily in D-FW among advertiser-favored 18-to-49-year-olds. The Almas, hosted by Eva Longoria, ran fourth from 8 to 10 p.m. (80,920 homes), but did edge the Rangers-Tigers game on MY27.
Fox's heavily promoted On the Lot amateur film competition, co-produced by Mark Burnett and Steven Spielberg, had its worst night yet in the unforgiving Nielsens. The show drew a sub-piddling 30,940 homes from 7 to 8 p.m., tying for sixth in its time slot with CW's Gilmore Girls repeat. Even the first hour of TXA21's local newscast drew a bigger crowd.
On the Lot is supposed to run for much of the summer, but somebody at Fox soon will be yelling "Cut!"
In the local news derby, NBC5's 10 p.m. newscast went from the outhouse to the penthouse in just one night's time. Here's how important a lead-in program can be:
Monday night
Lead-in from 9:45 to 10 p.m. -- Stanley Cup playoff game (26,180 homes)
NBC5's 10 p.m. newscast -- 85,680 homes to finish 5th.
Tuesday night
Lead-in from 9:45 to 10 p.m. -- America's Got Talent (197,540 homes).
NBC5's 10 p.m. newscast -- 207,060 homes to finish 1st by a wide margin over CBS11.
The Peacock also cruised to an easy win with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8, a dominant winner in both measurements on Monday night, drooped to fourth place Tuesday in homes (behind Univision23's Noticias 23 local newscast) and third among 25-to-54-year-olds.
Inertia and the power of the cheesy prime-time newscast tease are still powerful reasons to stay tuned to the same channel rather than press a remote control button. But famine revisits NBC5 on Wednesday, when the Peacock will fill its night with another Stanley Cup game.
At the other end of the clock, the 6 a.m. spoils were split between NBC5, which won in homes, and Fox4, victor among 25-to-54-year-olds.
Belo8 as usual scored twin wins at 5 and 6 p.m.
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