Local Nielsen ratings snapshot (Fri.-Sun., June 13-15)
06/16/08 01:01 PM
By ED BARK
A pair of drama-rich sports events dominated Sunday's Nielsens from early afternoon to late night.
NBC's final round of the U.S. Open began by putt-putting along with 77,939 D-FW homes in its first 15 minutes (2 to 2:15 p.m.). But that number swelled to 309,321 between 7:45 and 8 p.m., when Tiger Woods drained a last-ditch birdie putt to force Monday's 18-hole playoff with Rocco Mediate.
Overall, the Open averaged a very nice-sized 185,106 homes in winning every 15-minute increment against competing programming. Then ABC's Game 5 of the NBA Finals took over, peaking at a giant-sized 355,598 homes between 10:45 and 11 p.m. as Los Angeles held off Boston.
The game-long average of 250,492 homes was the best to date, topping the audience for June 5th's Game 1 (242,342).
That left scraps for CBS' noble but doomed three-hour prime-telecast of the Tony Awards, which drew just 63,326 homes in D-FW. Worse yet, the Tonys attracted an average of just 12,614 viewers in the key 18-to-49-year-old demographic. Game 5 of Lakers-Celtics averaged more than 15 times as many advertiser-craved 18-to-49-year-olds.
Earlier Sunday, NBC's Meet the Press tribute to the late Tim Russert, who died Friday, drew 92,553 homes from 9 to 10 a.m. to easily beat all of the competing network public affairs programs.
In Friday's local news derby, WFAA8 notched twin wins at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran first at 6 a.m. in total homes, with WFAA8 taking the 25-to-54 gold.
WFAA8 won across the board at 6 p.m. and took the 5 p.m. news competition among 25-to-54-year-olds. Fox4 took first place at the earlier hour in total homes.
A pair of drama-rich sports events dominated Sunday's Nielsens from early afternoon to late night.
NBC's final round of the U.S. Open began by putt-putting along with 77,939 D-FW homes in its first 15 minutes (2 to 2:15 p.m.). But that number swelled to 309,321 between 7:45 and 8 p.m., when Tiger Woods drained a last-ditch birdie putt to force Monday's 18-hole playoff with Rocco Mediate.
Overall, the Open averaged a very nice-sized 185,106 homes in winning every 15-minute increment against competing programming. Then ABC's Game 5 of the NBA Finals took over, peaking at a giant-sized 355,598 homes between 10:45 and 11 p.m. as Los Angeles held off Boston.
The game-long average of 250,492 homes was the best to date, topping the audience for June 5th's Game 1 (242,342).
That left scraps for CBS' noble but doomed three-hour prime-telecast of the Tony Awards, which drew just 63,326 homes in D-FW. Worse yet, the Tonys attracted an average of just 12,614 viewers in the key 18-to-49-year-old demographic. Game 5 of Lakers-Celtics averaged more than 15 times as many advertiser-craved 18-to-49-year-olds.
Earlier Sunday, NBC's Meet the Press tribute to the late Tim Russert, who died Friday, drew 92,553 homes from 9 to 10 a.m. to easily beat all of the competing network public affairs programs.
In Friday's local news derby, WFAA8 notched twin wins at 10 p.m. in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 ran first at 6 a.m. in total homes, with WFAA8 taking the 25-to-54 gold.
WFAA8 won across the board at 6 p.m. and took the 5 p.m. news competition among 25-to-54-year-olds. Fox4 took first place at the earlier hour in total homes.
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