Second verse, same as the first
10/03/06 03:11 PM
By ED BARK
CBS again took the prime-time crown in total viewers, ABC prevailed with 18-to-49-year-olds and NBC showed the most year-to-year improvement in Week 2 (Sept. 25-Oct. 1) of the new fall season.
That made for the same picture as opening week, although two new big splashes changed the terrain on Monday and Thursday nights.
Last Thursday's premiere of ABC's Ugly Betty ranked ninth in total viewers and tied for 15th among advertiser-coveted 18-to-49-year-olds. And NBC's Sept. 25 launch of Heroes placed eighth with younger viewers.
The season-to-date ratings show NBC making significant strides from a year ago. The Peacock network is up 13 percent in total viewers and 18 percent with 18-to-49-year-olds. So far It's the only network to show gains in both categories.
Source: Nielsen Media Research
CBS again took the prime-time crown in total viewers, ABC prevailed with 18-to-49-year-olds and NBC showed the most year-to-year improvement in Week 2 (Sept. 25-Oct. 1) of the new fall season.
That made for the same picture as opening week, although two new big splashes changed the terrain on Monday and Thursday nights.
Last Thursday's premiere of ABC's Ugly Betty ranked ninth in total viewers and tied for 15th among advertiser-coveted 18-to-49-year-olds. And NBC's Sept. 25 launch of Heroes placed eighth with younger viewers.
The season-to-date ratings show NBC making significant strides from a year ago. The Peacock network is up 13 percent in total viewers and 18 percent with 18-to-49-year-olds. So far It's the only network to show gains in both categories.
Source: Nielsen Media Research
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