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Up close and objective: Sweeps ups and downs from Night 15 (Wed., Feb. 21)

It's getting closer at 10 p.m. as we head down the homestretch of the February sweeps ratings period. See why one station went after nail salons Wednesday night. Hint: lots more women watch local newscasts than men, particularly in the key 25-to-54-year-old demographic. Unclebarky.com turns loose with more pointed commentary, welcoming all sexes and pets to read it on the newly reloaded Dallas-Fort Worth TV page.
Ed Bark
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