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Local Nielsen ratings snapshot (Mon., May 21) -- NBA and The Voice are top scorers

By ED BARK
@unclebarkycom on Twitter
The NBA has no peers among the four major pro sports food groups when it comes to attracting high percentages of advertiser-prized 18-to-49-year-olds.

This was re-proven Monday night, when Game 4 of the Cleveland Cavaliers-Boston Celtics Eastern Conference finals on ESPN reigned supreme in this key demographic against big swings by ABC, CBS and NBC.

Of the game’s 185,175 total D-FW viewers, 118,583 were in the 18-to-49-year-old realm. Nothing else came close, with NBC’s 7 to 9 p.m. edition of The Voice taking the No. 2 spot with just half the number of 18-to-49ers (59,291).

The Voice took prime-time’s overall gold in total viewers, though, with 206,541. ABC’s Season One finale of American Idol, which ran from 8 to 10 p.m., drew 192,297 total viewers while Fox’s two-hour Miss USA pageant had 85,465.

Here are Monday’s local news derby results for the 18th weekday of the May ratings “sweeps,” which end on Wednesday.

TEGNA8 drew the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races, where it remains unbeaten throughout the entire sweeps. At 6 p.m., TEGNA8 won in total viewers and Fox4 ran first with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and CBS11 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., May 18-20) -- fallen Idol

By ED BARK
@unclebarkycom on Twitter
The final performance edition of ABC’s American Idol reboot couldn’t cut it Sunday night opposite formidable competition on three rival networks.

Airing from 7 to 9 p.m., Idol averaged 170,930 D-FW viewers in running fourth behind CBS’ 2-hour NCIS: Los Angeles season finale (227,907); the first two hours of NBC’s Billboard Awards show (206,541) and TNT’s Golden State Warriors-Houston Rockets Western Conference finals game (185,175).

Inaugural Idol champ Kelly Clarkson hosted the Billboard show, which made it doubly delicious for NBC. Clarkson, also a judge on The Voice, will get to go opposite Idol again on Monday night.

Among advertiser-prized 18-to-49-year-olds, the Warriors’ 41-point demolition of Houston dominated Sunday night with 106,100 viewers. Idol also trailed the Billboard awards in this key demographic and was outdrawn from 7 to 8 p.m. by Fox’s The Simpsons and Brooklyn Nine Nine.

Sunday’s final round of Dallas’ Byron Nelson PGA tournament, hit with a four-hour rain delay, peaked between 5:30 and 6 p.m. with 163,808 total viewers before giving way to CBS’ 60 Minutes. The rest of the tournament was exiled to the Golf Channel, where it averaged 56,977 total viewers before ending just before darkness prevailed.

Pip, pip, let’s go to very early Saturday morn, where coverage of the royal wedding of Prince Harry and Meghan Markle got underway at 3 a.m. NBC’s presentation hit a high point of 185,175 total viewers between 7:15 and 7:30 a.m. while ABC reached its peak from 7 to 7:15 a.m. (178,053 viewers). CBS lagged with a top crowd of 99,709 viewers between 6:45 and 7 a.m. In the cable universe, CNN, Fox News Channel and MSNBC all finished well back, with CNN and FNC both maxing out with 64,099 viewers.

Also on Saturday, NBC’s coverage of the Preakness drew 199,419 viewers during the 15-minute early evening window when the race was actually run. Saturday night’s Cleveland Cavaliers-Boston Celtics Eastern Conference finals game averaged 142,442 total viewers on ESPN, with 93,618 of them in the 18-to-49-year-old realm.

Friday’s prime-time attractions were paced by CBS’ Hawaii Five-0 in total viewers (220,785) while Fox’s Masterchef Jr. led the 18-to-49 pack with 28,085.

Here are Friday’’s local news derby results, with just three weekdays now left before the May ratings “sweeps” end this Wednesday.

NBC5 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again did likewise at 6 a.m. while TEGNA8 notched twin wins at 6 p.m. Fox4 drew the most total viewers at 5 p.m. and NBC5 nipped TEGNA8 for the top spot with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., May 17) -- not much going on

By ED BARK
@unclebarkycom on Twitter
On a night pocked with reruns and not-so-hot first run attractions, ABC and Fox4 took the prime-time golds in the two main ratings food groups.

Fox4’s 9 p.m. local newscast drew the most total D-FW viewers with just 170,930 while ABC’s new episode of Grey’s Anatomy ranked as Thursday night’s top scorer among advertiser-prized 18-to-49-year-olds (81,136). The night also was absent any NBA conference championship games leading to The Finals on ABC, which are scheduled to start on May 31st.

Here are the local news derby results for the 16th weekday of the May “sweeps,” which ends next Wednesday.

TEGNA8 won in total viewers at 10 p.m., but Fox4 pulled in the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained in cruise control at 6 a.m. with another sweep. The station has a hammerlock on the competition, but TEGNA8 will be moving into a still distant second place -- ahead of NBC5 -- in the key 25-to-54-year-old demographic.

NBC otherwise thrived in the early evening on Thursday, scoring twin wins at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., May 16) -- NBA's Rockets-Warriors game hoops it up with 18-to-49-year-olds

By ED BARK
@unclebarkycom on Twitter
The Houston Rockets’ rout of the defending champ Golden State Warriors in Game 2 of their Western Conference finals gave TNT an explosive showing in D-FW Wednesday night among advertiser-coveted 18-to-49-year-olds.

The game averaged 96,739 viewers in this key demographic, well more than half its total audience of 156,686.

Prime-time’s No. 2-ranked attraction among 18-to-49ers, ABC’s 8 p.m. episode of Modern Family, had 78,015 viewers while CBS’ Survivor led all programming in total viewers with 178,053 during the 7 to 8 p.m. hour.

Here are Wednesday’s local news derby results for the 15th weekday of the 20-day May ratings “sweeps.”

TEGNA8 had the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained unbeaten in the sweeps at 6 a.m. with another pair of twin wins. The Peacock swept the 6 p.m. competitions and added a 5 p.m. win in total viewers. CBS11 drew the most 25-to-54-year-olds at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., May 15) -- NCIS & Roseanne again lead charge

By ED BARK
@unclebarkycom on Twitter
Tuesday night again had no surprises. CBS’ NCIS drew the most D-FW viewers among all prime-time attractions and ABC’s Roseanne paced the ratings among advertiser-prized 18-to-49-year-olds.

NCIS amassed 384,593 total viewers in the 7 p.m. hour before CBS’ two-hour NCIS: New Orleans controlled the rest of the night with 306,250.

Among 18-to-49ers, Roseanne spoke loudest in the Big Four broadcast network universe with 96,739 of ‘em. From 7:30 to 10 p.m., the time slot winners in this key demographic were the second half-hour of NBC’s The Voice, Fox’s New Girl, the second half-hour of NCIS: New Orleans and NBC’s Chicago Med by a smidgen over the concluding hour of NCIS: NO.

Here are Tuesday’s local news derby results for the 14th weekday of the 20-day May “sweeps” ratings period.

CBS11 capitalized on the big NCIS: NO lead-in by winning comfortably at 10 p.m. in total viewers. Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming) while also running the table as usual at 6 a.m. With just six weekdays remaining in the sweeps, CBS11 remains in a solid position to pull off an upset total viewers win at 10 p.m.

Fox4 and NBC5 tied for the most total viewers at 6 p.m., with Fox4 winning outright among 25-to-54-year-olds. NBC5 enjoyed twin wins at 5 p.m., where it remains strong.

Email comments or questions to: unclebarky@verizon.net