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Local Nielsen ratings snapshot (Wed., April 23) -- Mavs vs. Stars on momentous sports night

By ED BARK
@unclebarkycom on Twitter
The Dallas Mavericks and Dallas Stars went toe-to-toe Wednesday night in post-season games that essentially were must-wins for both teams.

The Mavs routed the San Antonio Spurs on their home court to even their series at 1-1 while the Stars overcame a 2-0 deficit on home ice to knock off the Anaheim Ducks and square their series at 2-2. Woo hoo times two.

Now let’s take a look at their respective D-FW ratings pictures, with each contest starting at 7:10 p.m. Mavs-Spurs ended at 9:33 p.m. and Stars-Ducks lingered until 9:48 p.m. So the Nielsen Media Research data will count their final quarter-hours in full -- 9:30 to 9:45 and 9:45 to 10 -- even though the viewing numbers obviously tailed off once the final buzzers had sounded.

TXA21 had exclusive coverage of the Mavs, with NBA TV contractually prohibited from carrying the game in this market. An average of 241,444 D-FW viewers tuned in, with a peak audience of 340,862 between 9 and 9:15 p.m.

Fox Sports Southwest carried the Stars game, which averaged 63,912 viewers with a high of 142,026 for the closing minutes and post-game coverage.

Among advertiser-coveted 18-to-49-year-olds, the Mavs averaged 120,498 viewers and the Stars, 32,567.

The Texas Rangers also had a big day, sweeping the Oakland A’s on their home field via another shutout gem from starter Martin Perez. Daytime hours kept the TV crowd way down, with the Rangers drawing just 56,810 viewers on FSS. A scant 6,513 were within the 18-to-49 age range.

Wednesday’s 7 to 8 p.m. portion of Fox’s American Idol beat Mavs-Spurs in total viewers before the game took over as prime-time’s top draw from 8 to 9:30 p.m. The second half of Fox4’s 9 p.m. local newscast then became prime-time’s most-watched attraction. The order of finish was the same among 18-to-49-year-olds.

On the eve of the May “sweeps” ratings period, here’s how the four-way local news derby races played out.

WFAA8 ran first at 10 p.m. in total viewers, but Fox4 took the top spot with 25-to-54-year-olds, the main advertiser target audience for news programming.

At 6 a.m., WFAA8 edged the usual kingpin, Fox4, in total viewers. Fox4 won by a comfortable margin in the 25-to-54 demographic.

NBC5 remained strong in the early evening, sweeping the 5 and 6 p.m. competitions in both ratings measurements.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., April 22) -- everyone's a winner except ABC

By ED BARK
@unclebarkycom on Twitter
Absent competition from a new episode of NCIS, NBC’s The Voice racked up Tuesday’s biggest ratings scores.

The weekly 7 p.m. results hour drew 355,065 D-FW viewers, with 169,348 of them in the advertiser-prized 18-to-49-year-old hot spot.

CBS’ repeat of NCIS: Los Angeles won at 8 p.m. in total viewers, but new episodes of NBC’s About a Boy and Growing Up Fisher were the 18-to-49 prizewinners.

Fox4’s 9 p.m. local newscast then ran first in both ratings measurements. ABC’s only sign of life was a new 7 p.m. episode of Marvel’s Agents of S.H.I.E.L.D., which ran third in total viewers ahead of Fox’s first-run Glee and moved up to second at that hour with 18-to-49-year-olds.

In post-primetime hours, a Late Show guest appearance by Stephen Colbert, who will replace David Letterman as host sometime next year, could not pull CBS out of its third-place rut behind NBC’s Tonight Show Starring Jimmy Fallon and ABC’s Jimmy Kimmel Live. But Tonight’s victory margin was much skimpier than usual, with all three shows in first-run mode.

Here are Tuesday’s local news derby results.

CBS11 had the most total viewers at 10 p.m. while WFAA8 nipped Fox4 for the top spot among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again swept the 6 a.m. competitions. NBC5 flexed in the early evening, routing the competition in both measurements at 5 p.m. and winning by lesser margins at 6 p.m.

WFAA8 continued to struggle mightily with both its 4 and 5 p.m. newscasts, which ran far behind in fourth place behind NBC5, Fox4 and CBS11. The canceled Katie isn’t helping, playing out the string at 3 p.m. with dismal numbers. Absent a viable lead-in, WFAA8’s newscasts are paying the price. But no one forced WFAA8 to buy Katie, which also was a slug at 4 p.m. in its first season before the station sent her show to 3 p.m. and launched its inaugural 4 p.m. local newscast last fall.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., April 21) -- Stars puck up to outdraw both Rangers and Thunder thriller in key audience demographic

By ED BARK
@unclebarkycom on Twitter
The Dallas Stars, usually starved for viewers, had their best D-FW ratings of the still young Stanley Cup playoffs Monday night.

It helps to have a home ice win on a broadcast instead of a cable station. The Stars’ 3-0 domination of the Anaheim Ducks, which stretched from 8:45 to 11:30 p.m. on TXA21, averaged 85,216 viewers with well more than half -- 68,391 -- within the coveted 18-to-49-year-old motherlode.

Over on Fox Sports Southwest, the Texas Rangers late-starting road win at Oakland averaged 99,418 total viewers, with a considerably less impressive 35,824 of them in the 18-to-49 age range.

TNT countered with a thrilling overtime playoff game that ended with the Memphis Grizzlies beating the favored Oklahoma City Thunder on their home floor. The game matched Rangers-Oakland with an average of 99,418 total viewers. A bit more than half of them -- 52,107 -- were 18-to-49-year-olds.

So although the Stars drew the smallest overall crowd, they also had the best demographic showing among these three sports attractions. Advertisers will take that every time.

Monday’s overall ratings leader, NBC’s 9 p.m. episode of The Blacklist, drew 347,964 total viewers. The Peacock’s 7 to 9 p.m. edition of The Voice as usual had the night’s best showing among 18-to-49-year-olds with 149,808 of ‘em.

Here are Monday’s local news derby results.

NBC5 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds (the main advertiser target audience for news programming).

The Peacock won at 5 and 6 p.m. in both ratings measurements while Fox4 notched another pair of twin wins at 6 a.m.

Email comments or questions to: unclebarky@verizon.net

Fox4 adds meteorologist Ali Turiano

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By ED BARK
@unclebarkycom on Twitter
Dallas-based Fox4 has filled its weekend meteorologist vacancy by hiring Ali Turiano from Orlando-based News13, a cable station servicing the greater Central Florida region.

Her first day will be May 28th, Fox4 said in an announcement Tuesday. Turiano will replace Ron Jackson, who spent 32 years at the station before telling viewers in February that he was retiring.

“I have always dreamed of being a part of the Dallas community and am looking forward to calling the ‘Big D’ my home,” Turiano said in the Fox4 publicity release.

The Pennsylvania State University graduate spent six years at News13 and also has worked at TV stations in Elmira, NY, Erie, PA and Tampa, FL.

Women meteorologists are in ascendance at three of D-FW’s four major TV news providers.

Fox4’s weather team also includes Jennifer Myers, NBC5 deploys Remeisha Shade, Lindsey Riley and Samantha Davies, and WFAA8 has Colleen Coyle and Julia Bologna. CBS11 currently has no women on its four-member “Storm Team.” Men are still the chief meteorologists at all four stations.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., April 18-20) -- charting the Mavs' meltdown

By ED BARK
@unclebarkycom on Twitter
D-FW viewers had two options for Game 1 of the Dallas Mavericks-San Antonio Spurs playoff series. They initially chose TNT before getting behind the hometown call on TXA21.

The Mavs blew a 10-point fourth quarter lead in writing the same old script with a faint-of-heart 90-85 road loss. Stretching from 12:11 to 2:32 p.m., the game averaged 163,330 viewers on TXA21 and 142,026 on TNT. In both cases, the peak audiences were between 2:15 and 2:30 p.m., when TXA21 had 255,647 viewers and TNT, 198,836.

TNT comfortably won among advertiser-prized 18-to-49-year-olds, though, averaging 87,931 viewers for the entire game to TXA21’s 65,134.

Sunday’s prime-time parade was led by CBS’ 60 Minutes in total viewers (276,951) and CBS’ The Amazing Race with 18-to-49-year-olds (78,161).

Friday night’s second Stanley Cup playoff match between the Dallas Stars and Anaheim Ducks averaged another smallish crowd of 56,810 total viewers on Fox Sports Southwest. The Ducks won 3-2.

TXA21’s weekly Friday night Texas Rangers game, a home win over the White Sox, drew 184,634 total viewers. It was beaten only by ABC’s 9 p.m. hour of 20/20 (241,444 viewers). 20/20 also had more 18-to-49-year-olds than any other program.

Here are Friday’s local news derby results.

WFAA8 won at 10 p.m. in total viewers while tying Fox4 for the top spot among 25-to-54-year-olds, the main advertiser target audience for news programming.

It was otherwise a day of sweeps, with Fox4 running the table at both 6 a.m. and 5 p.m. and NBC5 scoring twin wins at 6 p.m.

CW33’s Eye Opener continued to raise some eyebrows in the 5 a.m. hour, beating both WFAA8 and CBS11 in the 25-to-54 demographic before tailing off from 6 to 8 a.m.

Email comments or questions to: unclebarky@verizon.net