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Local Nielsen ratings snapshot (Thurs., Sept. 29) -- Pitch hangs tough

By ED BARK
@unclebarkycom on Twitter
No baseball series has gone beyond a single season on a Big Four broadcast network. Fox’s Pitch at least is still very much in the game.

Thursday night’s second episode narrowly won its 8 p.m. slot in competition with new programming on ABC and NBC -- and reruns on CBS. The drama built around major league baseball’s first woman pitcher drew 159,964 D-FW viewers and 64,142 in the advertiser-coveted 18-to-49-year-old demographic.

NBC’s Chicago Med was the runner-up in both audience measurements with 152,693 total viewers and 57,728 in the 18-to-49 motherlode.

Those aren’t imposing numbers, but Pitch was Fox’s biggest prime-time draw on both counts, pulling in more viewers than the preceding Rosewood and Fox4’s 9 p.m. local newscast. ABC’s 8 p.m. entry, the new Notorious, lagged in third place at 8 p.m. in total viewers and 18-to-49-year-olds.

CBS deferred to Thursday Night Football on the NFL Net, which ran the CBS pre-game show and the game itself with CBS announcers Jim Nantz and Phil Simms. The lackluster Cincinnati Bengals-Miami Dolphins matchup averaged 174,506 total viewers and 86,592 in the 18-to-49-year-old realm. CBS punted with two repeats apiece of The Big Bang Theory and Kevin Can Wait, plus a 9 p.m. do-over of Bull.

NBC’s newcomer, The Good Place, remained in good shape at 7:30 p.m. with a solid second place finish in total viewers (159,964) and an impressively strong first-place showing in that time slot with 18-to-49-year-olds (99,420).

Here are Thursday’s local news derby results.

TEGNA8 ran first at 10 p.m. in total viewers and tied NBC5 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and NBC5 swept the 5 p.m. competitions. At 6 p.m., the golds went to TEGNA8 in total viewers and NBC5 in the 25-to-54 age range.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., Sept. 28) -- Fox again stirs the drink with Empire, Lethal Weapon

By ED BARK
@unclebarkycom on Twitter
Fox’s Empire again dominated Wednesday’s prime-time terrain while the network’s second episode of Lethal Weapon stayed strong as a warmup act.

Lethal Weapon comfortably won the 7 p.m. hour in both total D-FW viewers (283,573) and advertiser-craved 18-to-49-year-olds (102,627). As with last season’s Rosewood, though, the Empire warmup effect plays a major role.

In this case, the first 15 minutes of Lethal Weapon drew 239,946 total viewers and the closing 15 minutes, 356,284. That significantly inflates the overall ratings average. Among 18-to-49-year-olds, Lethal Weapon began with 89,799 viewers and ended with 118,663. How many of those viewers were simply tuning to Fox in advance anticipation of Empire? Most of them, you can be assured.

Empire then crunched all competing programming with 436,266 total viewers and 211,669 in the 18-to-49 age range.

At 9 p.m., the second episode of ABC’s Designated Survivor impressively more than doubled its audience lead-in from black-ish to win the hour with 225,404 total viewers. But it fell to third with 18-to-49-year-olds (57,728), trailing Fox4’s local newscast (102,627) and NBC’s Chicago Med (60,935).

ABC’s 7:30 p.m. second episode of Speechless ran last in total viewers among the Big Four broadcast networks and moved up to third -- ahead of the second half of NBC’s struggling Blindspot -- in the 18-to-49 demographic.

Here are Wednesday’s local news derby results.

TEGNA8 drew the most total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again had twin wins at 6 a.m. and NBC5 ran the table at 6 p.m.

The 5 p.m. firsts went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., Sept. 27) -- CBS/NBC split prime-time spoils

By ED BARK
@unclebarkycom on Twitter
CBS controlled the prime-time terrain in total viewers Tuesday but NBC lapped up the lion’s share of advertiser-coveted 18-to-49-year-olds while ABC and Fox were left barren.

NCIS led off with 414,453 D-FW viewers, making it the biggest overall draw of the night. The second episode of CBS’ Bull (356,284 viewers) and NCIS: New Orleans (298,115) likewise won their slots from 8 to 10 p.m.

NBC’s two-hour edition of The Voice led all programming in the 18-to-49-year-old realm with 137,905 viewers before the second episode of the Peacock’s This Is Us (already renewed for a full season) mopped up at 9 p.m. with 93,006 viewers.

Tuesday’s least-watched prime-timer among with Big Four broadcast networks, Fox’s 8 p.m. hour of Scream Queens, had just 43,627 total viewers. Among 18-to-49-year-olds, it shared the night’s worst showing with ABC’s 9 p.m. episode of Marvel’s Agents of S.H.I.E.L.D. (19,243 viewers each).

ABC’s two-hour Dancing with the Stars said goodbye to former Texas governor and two-time failed Republican presidential candidate Rick Perry, who again showed his proclivity for being quickly voted off national stages. In the broadcast network division, it ran a distant third from 7 to 9 p.m. in total viewers with 167,235.

On cable’s Fox Sports Southwest, the Texas Rangers’ home win over Milwaukee averaged 145,422 total viewers, with 51,314 in the 18-to-49 age range.

Here are Tuesday’s local news derby results.

CBS11 won comfortably at 10 p.m. in total viewers while NBC5 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and tied for the most total viewers at 6 p.m. with NBC5. The Peacock swept the 5 p.m. competitions and added a 6 p.m. win in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., Sept. 26) -- special debate edition

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Drinking game: Republican Donald Trump hits his bottomless water glass for the first of many times during Monday night’s first of three presidential debates with Democrat Hillary Clinton. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
The first one’s in the books and so are the D-FW Nielsen ratings for Monday night’s mega-hyped showdown between Hillary Clinton and Donald Trump.

Their 90-minute show-and-tell, the first of three, aired on a wide array of TV networks from 8 to 9:30 p.m. -- give or take a few minutes. Let’s break down what we have in both total viewers, advertiser-prized 18-to-49-year-olds and those elusive but important 18-to-34-year-olds who both Trump and Cinton still can’t seem to enthuse. That is, if they even bother to vote.

(Note: Nielsen’s newly revised annual population estimates say each D-FW rating point is worth 72,711 total viewers, 32,071 in the 18-to-49 demographic and 16,913 in the 18-to-34 age range. All represent increases over the previous year, and we’ll be using them for the first time here.)

Total Viewers

NBC -- 428,995
Fox News Channel -- 305,386
ABC -- 298,115
Fox -- 290,844
CBS -- 218,133
CNN -- 174,506
Univision -- 72,711
Telemundo/PBS -- 58,169 each
MSNBC -- 50,898

That’s a grand total of 1,955,926 viewers. Dallas Cowboys playoff games, which admittedly have been rare in recent seasons, generally draw in excess of 2 million viewers in the D-FW area. The last one, a controversial January 2015 loss to the Green Bay Packers, averaged 2,210,758 viewers.

18-to-49-Year-Olds

NBC -- 221,290
Fox -- 144,320
Fox News Channel -- 102,627
ABC -- 99,420
CBS -- 76,970
CNN -- 70,556
Univision -- 35,278
Telemundo -- 32,071
PBS -- 22,450
MSNBC -- 6,414

That’s a grand total of 811,396 viewers.

18-to-34-Year-Olds

NBC -- 76,109
Fox -- 67,652
Fox News Channel -- 43,974
CNN -- 37,209
ABC -- 30,443
Univision -- 27,061
CBS -- 18,604
PBS -- 11,839
Telemundo -- 10,148
MSNBC -- 5,074

That’s a grand total of 328,113 viewers, or slightly over one-sixth of the total audience for the debate.

ESPN’s high-scoring Monday Night Football game between the Atlanta Falcons and New Orleans Saints averaged 196,320 total viewers, with 93,006 in the 18-to-49 age range and 35,625 in the 18-to-34-year-old demographic.

The first-place Texas Rangers’ home loss to the Milwaukee Brewers on Fox Sports Southwest averaged 65,440 total viewers, with the audience declining sharply once the debate started at 8 p.m.

Here are Monday’s local news derby results.

NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again ran the table at 6 a.m. and NBC5 did likewise at 5 p.m. The 6 p.m. golds went to TEGNA8 in total viewers and NBC5 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., Sept. 23-25) -- bull market for Cowboys' win over Bears

By ED BARK
@unclebarkycom on Twitter
NBC’s big Sunday Night Football stage invariably is good for both the network and the Dallas Cowboys’ ratings.

A 31-17 win over the injury-riddled Chicago Bears, the Cowboys’ first home victory in more than a year, also helped to kick up the D-FW Nielsen numbers.

Game 3 hit season highs to date of 1,565,210 viewers and 698,654 in the advertiser-prized 18-to-49-year-old demographic. That surpassed the season opener’s totals of 1,444,810 and 600,207 viewers for the one-point home loss to the New York Giants.

Earlier Sunday, the Philadelphia Eagles’ surprise rout of the Pittsburgh Steelers ranked as the day’s No. 2 ratings attraction with 587,839 total viewers on CBS. Fox’s noon-starting Washington Redskins comeback win over the Giants finished third with 517,015 total viewers.

Fox’s 7:30 p.m. second episode of Son of Zorn never had a chance opposite the start of the Cowboys game. It drew just 49,577 total viewers and 28,581 in the 18-to-49 age range.

On Saturday, Texas A&M’s prime-time win over Arkansas topped the college football ratings with an average of 254,966 total viewers on ESPN.

Friday brought the premieres of two new do-overs, with CBS’ MacGyver soaring while Fox’s The Exorcist frightened only the network’s execs with a DOA premiere.

Airing at 7 p.m., MacGyver easily won that slot with 290,378 total viewers and 85,744 in the 18-to-49 realm. CBS also ran first in total viewers from 8 to 10 p.m. with the season premieres of Hawaii Five-0 and Blue Bloods. Hawaii Five-0 edged ABC’s competing Shark Tank among 18-to-49-year-olds before Fox4’s 9 p.m. local newscast nipped Blue Bloods in that key demographic.

The Exorcist ran a distant last at 8 p.m. among the Big Four broadcast networks with 49,577 total viewers and 25,406 within the 18-to-49 motherlode.

Here are Friday’s local news derby results.

NBC5 and CBS11 tied for the top spot at 10 p.m. in total viewers, but the Peacock won outright with 25-to-54-year-olds (main advertiser target audience for news programming).

Otherwise it was a day of sweeps, with Fox4 running the table at 6 a.m. and NBC5 scoring twin wins at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net