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Local Nielsen ratings snapshot (Wed., May 4) -- Empire slipping but still keeps its grip

@unclebarkycom on Twitter
Fox’s Empire is still prime-time’s king of the hill on Wednesdays, although its ratings have been steadily trending downward in D-FW.

The latest 8 p.m. episode drew 347,038 viewers and 177,839 in the advertiser-craved 18-to-49-year-old demographic. The series’ March 30th return, after a long hiatus, had 545,345 viewers and 260,407 in the 18-to-49 age range before the April 6th episode had respective totals of 439,109 and 219,123 viewers. Last week’s Empire was down to 368,285 total viewers and 200,069 in the 18-to-49 realm.

Although its powers are diminishing, Empire still had enough juice to propel Fox4’s 9 p.m local newscast to comfy wins in both total viewers (247,884) and 18-to-49-year-olds (92,095). The 7 p.m. hour went to CBS’ Survivor in both ratings measurements, with 198,307 total viewers and 73,041 within the 18-to-49 motherlode.

Here are the local news derby results for the fifth weekday of the May “sweeps” ratings period.

TEGNA8 ran first at 10 p.m. in total viewers and Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and NBC5 did likewise at 6 p.m. The 5 p.m. golds were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon.-Tues., May 2-3) -- Stars struggle on all counts

@unclebarkycom on Twitter
The St. Louis Blues thrashed and bullied the Dallas Stars 6-1 Tuesday night while the Texas Rangers also lost on the road in Toronto.

Rangers-Blue Jays, which went to extra innings and aired partially opposite Stars-Blues, had the better of it in the D-FW Nielsen ratings.

Airing on Fox Sports Southwest, the Rangers drew 155,813 viewers and 66,690 in the advertiser-coveted 18-to-49-year-old demographic. The Stars, exiled to cable’s NBC Sports net for Game 3 of their Stanley Cup playoff series, pulled in 99,154 total viewers and 63,514 in the 18-to-49 age range.

Tuesday night’s top overall draw, CBS’ 7 p.m. episode of NCIS, had 325,790 total viewers. NBC’s 8 p.m. hour of Chicago Med was tops among 18-to-49-year-olds with 82,568. NBC also won at 7 and 9 p.m. in the 18-to-49 demographic with The Voice and Chicago Fire.

In Monday’s prime-time competition, NBC’s The Voice and ABC’s Dancing with the Stars tied for the most total viewers with 297,461 apiece from 7 to 9 p.m. Fox4’s local newscast led at 9 p.m. with 88,920 viewers.

Among 18-to-49-year-olds, The Voice won easily from 7 to 9 p.m. before Fox4’s news closed with a comfy first-place finish in the 9 p.m. hour.

Fox’s 8 p.m. premiere of Houdini & Doyle pulled a disappearing act with fourth place finishes in both key ratings measurements.

On FSS, the Rangers’ win at Toronto averaged 155,913 total viewers and 63,514 in the 18-to-49 realm.

Here are the four-way local news derby results for Monday and Tuesday -- the third and fourth weekdays of the ongoing May “sweeps” ratings period.

Monday -- TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and NBC5 stayed strong at 5 and 6 p.m. with a quartet of wins.

Tuesday -- Fox4 and NBC5 shared all the spoils.

The Peacock won at 10 p.m. in both ratings measurements and tied Fox4 for the top spot in total viewers at 6 a.m. NBC5 had first place to itself at 6 a.m. among 25-to-54-year-olds.

Fox4 ran the table at 5 p.m. and NBC5 did likewise at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Real Housewives of Dallas slightly stops the ratings bleeding -- but not the stench (plus other stuff)


LeeAnne Locken “showcasing the girls,” as she put it, during Monday’s post-RHOD edition of Bravo’s Watch What Happens Live. Photo: Ed Bark

@unclebarkycom on Twitter
Monday night’s Episode 4 of Bravo’s Real Housewives of Dallas perked up a bit in the national ratings while still running well behind the latest weekly hours of the two other currently running Housewives shows.

RHOD drew 838,000 viewers, compared to 828,000 the previous week while remaining at a .3 rating among advertiser-prized 18-to-49-year-olds. That stopped a three-week slide for a show that started out with a weak 1,076,00 total viewers before dropping to 920,000 in Week 2.

The Tuesday, April 26th episode of Real Housewives of Beverly Hills had 1,844,000 total viewers and a .7 in the 18-to-49-year-old demographic. Last Wednesday’s edition of Real Housewives of New York City weighed in with 1,322,000 viewers and a .5 in the 18-to-49 age range.

The New York City and Beverly Hills editions were the only Bravo shows to rank in the daily top 100 cable programs compiled by tvbythenumbers. In contrast, RHOD had some help from its lead-in program, Southern Charm, which drew 1,111,000 total viewers and placed 37th among cable’s overall top 100. RHOD then fell to 76th place, its lowest ranking to date, while losing 273,000 of the viewers it inherited from Southern Charm.

Episode 4 again wove excrement and passing gas into the “storyline.” Brandi Redmond said that her pal, the apparently frequently farting Stephanie Hollman, lets loose with emissions that smell like deviled eggs. Redmond, Hollman and the equally self-absorbed Cary Deuber later ganged up on LeeAnne “Ya Know What” Locken at a contrived girls’ night out cocktail party. Locken supposedly once crapped her pants, which sent the girls into giggle fits before the accused approached them and got in Redmond’s face again. She then smashed a champagne glass and stormed out.

Locken next appeared on Bravo’s following Watch What Happens Live, hosted by Real Housewives executive producer Andy Cohen. “I’m showcasing the girls,” she said when he asked about her “different” look. On next week’s RHOD, as a tease showed, Locken will accost one of the show’s cameramen in an effort to shut down her verbal/physical catfight with longtime -- and long-suffering -- pal Tiffany Hendra.

Cohen did not ask Locken directly about once pooping her pants, but she’s clearly become the show’s principal shit-stirrer with her blend of looks that could kill and open-mouthed horror at breaches of decorum during charity events. If RHOD somehow manages to stumble into a Season 2, Dallas mostly can “thank” Locken (with a major assist from the studiously infantile Redmond) for keeping the thing afloat like a turd in a balky toilet. Sorry. Just trying to meet RHOD on its own terms.


Speaking of “showcasing the girls,” that’s CBS11 meteorologist Lisa Villegas (center) in Vegas via a new picture on her public Instagram account.

Villegas currently is doing the weather on the station’s weekday early morning and 11 a.m. newscasts as a sub for Scott Padgett, who’s moved to the 5, 6 and 10 p.m. editions in place of former chief meteorologist Larry Mowry, who left in March to join Chicago’s WLS-TV. For better or worse, this shot clearly out-does any of her male counterparts’ inclinations to strip down to their shirtsleeves whenever severe weather strikes. (Note: the picture since has been taken down.)


Let’s close on a considerably higher plane with the above picture of the newly finished, custom-made Cowboy boots that will be presented to Bob Schieffer after the Press Club of Dallas recently celebrated his long and distinguished career at CBS News.

The boots are a gift from Mayor Mike Rawlings and the city of Dallas, and were made by Wild Bill’s Western Store. Schieffer also received a custom-made Stetson hat at the April 11th gathering from Fort Worth mayor Betsy Price. Its maker is Peters Brothers Hats.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., April 29-May 1) -- seeing Stars on NBC/NBC sports net

@unclebarkycom on Twitter
The Dallas Stars split their first two Stanley Cup Round 2 games against the St. Louis Blues over the weekend, playing on the relatively obscure NBC Sports cable net Friday night before moving onto NBC’s broadcast network big stage on Sunday afternoon.

Friday’s win, incorrectly listed on most programming grids, built slowly on the NBC Sports net. It ended up averaging 106,236 D-FW viewers and 66,690 in the advertiser-prized 18-to-49-year-old demographic. The competing Texas Rangers-Los Angeles Angels game on Fox Sports Southwest drew 169,978 total viewers and 57,163 in the 18-to-49 age range.

Sunday afternoon’s game, an overtime Stars loss that stretched to the early evening on NBC, averaged an identical 106,236 total viewers but dropped to 57,163 in the 18-to-49-year-old realm. The Rangers’ afternoon loss to the Angels on FSS had 177,060 total viewers and 50,811 in the 18-to-49 motherlode.

All of which means that Stanley Cup hockey fever isn’t exactly gripping D-FW yet, although the Stars continue to pull in more younger viewers than the Rangers.

NBC’s 7 p.m. new episode of Little Big Shots again ranked as Sunday night’s most-watched program with 276,214 total viewers. It was also tops with 18-to-49-year-olds (66,690).

On Friday night, CBS’ Blue Bloods as usual drew the most total viewers, this time with 198,307. ABC’s 8 p.m. episode of Shark Tank was No. 1 among the Big Four broadcast networks in the 18-to-49 demographic (53,987).

Here are Friday’s local news derby results for the second weekday of the month-long May “sweeps” ratings period.

NBC5 topped the 10 p.m. competition in total viewers and tied Fox4 for first place with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 edged NBC5 in total viewers at 6 a.m. while the two stations shared the gold among 25-to-54-year-olds.

The Peacock ran the table at 6 p.m. and also had the most 25-to-54-year-olds at 5 p.m. Fox4 and NBC5, in their third tie of the day, shared the 5 p.m. lead in total viewers.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs., April 28) -- feeling a draft on the first day of the May "sweeps"


CBS11 drafted Troy Dungan to close its 10 p.m. news weather segment on the first night of the May “sweeps.” Photo: Ed Bark

@unclebarkycom on Twitter
The NFL’s annual beef-on-the-hoof selection show, also known as The Draft, made another big ratings impact Thursday night on ESPN and the NFL network.

Running from 7 to 10:45 p.m., the 31-team first round (New England had its pick taken away by “deflate gate”) averaged 240,802 viewers on ESPN while NFL Net tacked on an additional 99,154.

Among advertiser-coveted 18-to-49-year-olds, the numbers added up to 152,434 viewers for ESPN and 47,636 for NFL Net.

The Dallas Cowboys selected Ohio State running back Ezekiel Elliott with the No. 4 pick at 7:38 p.m. From 7:30 to 7:45 p.m. (Nielsen measures in 15-minute increments), ESPN’s audience inflated to 318,708 total viewers and NFL Net’s to 134,566. In the 18-to-49 age range, ESPN had 171,488 viewers from 7:30 to 7:45 p.m., with the NFL Net clocking in at 73,041.

Let’s break this down a little further under the assumption that a lot more men watch the draft than women. And that assumption would be correct. We’ll use just the ESPN numbers and measure for each gender in the key 18-to-34, 18-to-49 and 25-to-54 age ranges.

18-to-34-year-olds -- 54,608
18-to-49-year-olds -- 103,686
25-to-54-year-olds -- 109,823

18-to-34-year-olds -- 18,231
18-to-49-year-olds -- 48,141
25-to-54-year-olds -- 43,848

Thursday’s top two non-draft draws in total viewers were CBS’ 7 p.m. episode of The Big Bang Theory with 347,038 and Fox4’s local 9 p.m. newscast (262,049). In the 18-to-49 demographic, Big Bang likewise led with 130,204 viewers while the runner-up Fox4 newscast had 88,920.

In both cases, Fox4’s news impressively trampolined off a meager lead-in from Fox’s 8 p.m. episode of American Grit, which had 56,659 total viewers and 22,230 within the 18-to-49-year-old motherlode.

Thursday also opened the four-week May “sweeps” ratings period, with CBS11’s 10 p.m. newscast striving to suction in viewers with the twin punch of former TEGNA8 chief forecaster Troy Dungan in front of a TV weather map for the first time since July 18, 2007 and Ginger Allen’s investigation of “Exploding Toilets.” Dungan also was in studio to plug his new Bible teachings book Jesus Makes Salsa by the Seashore, which unclebarky.com detailed last month.

None of this quite panned out for CBS11. The station ran behind TEGNA8, Fox4 and NBC5 (in that order) among total viewers and also placed last with 25-to-54-year-olds (main advertiser target audience for news programming). Fox4 was No. 1 with 25-to-54-year-olds while NBC5 and TEGNA8 tied for second.

Here are Thursday’s other local news derby results in the major four-way competitions.

Fox4 notched twin wins at 6 a.m. and NBC5 swept both the 5 and 6 p.m. competitions.

Email comments or questions to: unclebarky@verizon.net