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Local Nielsen ratings snapshot (Thurs., March 25) -- ABC profits from NCAA competition

@unclebarkycom on Twitter
ABC’s Grey’s Anatomy and Scandal enjoyed a respite from CBS’ formidable Thursday night comedy competition to win the first two hours of prime-time.

The NCAA basketball tournament and Fox4’s 9 p.m. local newscast then kicked in down the homestretch.

Grey’s led all Thursday programing in both total D-FW viewers (206,541) and advertiser-prized 18-to-49-year-olds (84,256). Scandal dropped off but still controlled the 8 p.m. hour with 163,808 total viewers and 68,653 in the 18-to-49 age range.

At 9 p.m., Fox4’s news won in total viewers (163,808) while the 9 to 10 p.m. hour of CBS’ hoops (Buffalo vs. Arizona) took that hour among 18-to-49ers with 40,568.

Ratings for little truTV, which carried Thursday’s games from Dallas’ American Airlines Center, were not available. The network’s marquee matchup, in these parts at least, was the early evening game between a victorious Texas Tech and a very game Stephen F. Austin.

Here are Thursday’s local news derby results, with the 6 and 10 p.m. editions on CBS11 rubbed out by the network’s NCAA coverage.

TEGNA8 had the most total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds.

Fox4 also again swept the 6 a.m. competitions and added 5 and 6 p.m. wins among 25-to-54-year-olds.

TEGNA8 drew the most total viewers at 6 p.m. and tied NBC5 for first place in this measurement at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., March 14) -- X-Files reboot winding down as season's biggest bomb

@unclebarkycom on Twitter
X marks the spot -- where virtually no one watches.

Fox’s penultimate episode of The X-Files dug another prime-time mega-hole Wednesday before the network’s 9-1-1 again came to the rescue.

Co-star Gillian Anderson emphatically has said she’s done playing Dana Scully after this latest X-Files reboot finally grinds to a halt next week. Not that she’d be asked again. At the prices Fox must be paying, this has become the biggest ripoff since Justin Timberlake aided and abetted Janet Jackson’s Super Bowl wardrobe malfunction.

X-Files again ran a distant last in the Big Four broadcast network universe, drawing just 46,294 D-FW viewers and a sub-piddling 2,809 in the advertiser-coveted 18-to-49-year-old demographic. In contrast, CBS’ Survivor won the 7 p.m. hour with 192,270 total viewers and 59,291 in the 18-to-49 age range.

Inheriting next to nothing, a new episode of Fox’s midseason hit 9-1-1 then rocketed to 256,396 total viewers to easily win the 8 p.m. hour in that measurement. Among 18-to-49-year-olds, 9-1-1 vaulted to 46,809 viewers, more than 16 times the audience for The X-Files. But NBC’s competing Law & Order: SVU won from 8 to 9 p.m. with 59,291 viewers in this prized demographic.

At 9 p.m., Fox4’s local newscast and NBC’s Chicago P.D. tied for the most total viewers with 192,297 apiece. The 18-to-49 firsts at that hour were shared by Chicago P.D. and CBS’ Criminal Minds (40,568 viewers each).

Here are Wednesday’s local news derby results.

CBS11’s 10 p.m. newscast won for the third time in the last four weekdays in total viewers. It’s the best sustained showing by the station in recent memory. Fox4 otherwise won by a wide margin among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. while also taking the 25-to-54 golds at 5 and 6 p.m. NBC5 drew the most total viewers at 5 p.m. and CBS11 ran first in that measurement at 6 p.m.

LOCAL TV NEWS NOTE: -- David Duitch is ping-ponging back to TV news after six years with The Dallas Morning News as editor of dallasnews.com and lately as director of video.

Fort Worth-based NBC5 announced Thursday that Duitch will be the station’s executive producer of special projects. He joined The Dallas Morning News, which has a content sharing partnership with NBC5, after four years as news director at KDAF-TV (Ch. 33). Duitch also has been in news management at WFAA-TV and KDFW-TV, now branded as Fox4.

NBC5 vice president of news Mark Ginther said Duitch will oversee the station’s special projects unit, newly dubbed Responds, as well as the Sunday Lone Star Politics program, awards and the ongoing partnership with The Dallas Morning News.

Duitch had an oft-wild ride at KDAF-TV, where he presided over a total remake of the news product while hiring and firing dozens of on-camera staffers. He then joined The Dallas Morning News in July 2012.

Email comments or questions to: unclebarky@verizon.net

Woodard bounces back


@unclebarkycom on Twitter
Former TEGNA8 reporter Teresa Woodard is current again.

She rejoined the Dallas-based ABC affiliate on Monday, March 12th after leaving in August 2014 to become PR/Communications Manager for Istation, an educational software company.

“Very excited to return to storytelling. It’s truly my passion,” Woodard replied to unclebarky.com Tuesday while your friendly content provider was still away.

Earlier in the week, Woodard tweeted that she’d “discovered a lot about myself in the last few years as I gave PR & media relations a try. The number one thing I learned is -- journalism is in my blood.”

Woodard’s first tour at TEGNA8 began in March 2012, lasting two and a half years. At the time, news director Carolyn Mungo praised her as “one of the best storytellers in the business” after hiring Woodard from Fox affiliate KTVI-TV in St. Louis.

Her 2014 departure coincided with a wave of seasoned repairers who left TEGNA8 to take public relations positions. They included Brad Watson, Craig Civale, Chris Hawes, Steve Stoler, Cynthia Vega and Casey Norton. Those six remain in the PR world.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Tues., March 9-13) -- Rise falls while viewers not worshipping false Idol

@unclebarkycom on Twitter
Your friendly content provider is back from a little sojourn and ready for a D-FW ratings catchup round you won’t find anywhere else because -- well, you just won’t.

Let’s start with the most recent numbers from Tuesday, when NBC and ABC both launched new drama series in the 9 p.m. hour.

NBC’s Rise took the harder fall, in large part because it had a much bigger lead-in from the Peacock’s preceding second season finale of This Is Us.

Rise beat ABC newcomer For the People in total viewers by a score of 128,198 to 106,832. But Rise improved on the smallish 92,587 viewers furnished by ABC’s black-ish while Rise fell sharply from the 270,640 provided by NBC’s This Is Us. Both newbies were soundly whipped by CBS’ competing NCIS: New Orleans, which had 292,006 viewers. Fox4’s 9 p.m. local newscast finished second at that hour with 149,564 viewers.

Among advertiser-prized 18-to-49-year-olds, For the People won the 9 p.m. slot with 53,050 viewers while Rise ran second (46,809). Again, though, For the People improved on its lead-in from black-ish (43,688 viewers) and Rise plummeted from the 118,583 sent its way by This Is Us.

NBC’s The Voice won the 7 p.m. hour in both ratings measurements.

On to Monday, where the week’s second two-hour edition of ABC’s American Idol reboot got kicked to the curb by the competing The Voice.

NBC’s now entrenched singing competition averaged 292,006 total viewers from 7 to 9 p.m. while Idol had 170,930. Worse for Idol, it also was outdrawn in the first hour by CBS’ rerun of The Big Bang Theory and a fresh episode of the network’s Man With A Plan. And from 8 to 9 p.m., Fox’s new medical drama The Resident also had more viewers than Idol, with 192,297.

ABC’s first-year M.D. hour, The Good Doctor, celebrated its recently announced renewal for a second season by winning at 9 p.m. in total viewers (213,663). Yes, that’s quite a bit more than Idol had.

In the 18-to-49 age range, The Voice won from 7 to 9 p.m. with 65,533 while Idol took the silver (43,688). Good Doctor again improved on its Idol lead-in to win the 9 p.m. hour with 56,171 viewers in the 18-to-49 realm.

Moving to Sunday, where ABC’s two-hour launch of its expensive Idol play toy won the 7 to 9 p.m. slot in both total viewers (206,541) and among 18-to-49ers (56,171). CBS’ competing combo of 60 Minutes and NCIS: Los Angeles ran a competitive second in total viewers (170,930 and 192,297 respectively); NBC’s two-hour American Ninja Warrior was the runner-up among 18-to-49-year-olds with 37,447.

Hoping to blunt the opening night ratings for its former mega-cash cow, Fox threw a cheesy, two-hour allegedly “lost” and suddenly found O.J. Simpson interview directly opposite Idol. It came away with 121,076 total viewers and 34,327 within the 18-to-49 demographic.

ABC’s 9 p.m. post-Idol premiere of its magician/detective drama Deception drew 149,564 total viewers in that hour, with 34,327 in the 18-to-49 age range. Those were good for a third-place finish in total viewers (but just a smidge behind CBS’ Madam Secretary) and the runner-up spot with 18-to-49-year-olds. Fox4’s local newscast took the 9 p.m. hour in both measurements.

On Friday night, CBS’ 9 p.m. episode of Blue Bloods again led all prime-time TV attractions in total viewers with 235,029. Fox’s 7 p.m. hour of Masterchef Junior pulled in the most 18-to-49-year-olds (34,327).

Finally, here are the Friday, Monday and Tuesday local news derby results.

Friday -- CBS11 drew the most total viewers at 10 p.m. while Fox4 ran first among 25-to-54-year-olds (main advertiser target audience for news programming). Coming off a very little-watched 9 p.m. NBC News special, Confronting Putin, NBC5 had “hashmarks” (no measurable audience) in the 25-to-54 demographic for its 10 p.m. newscast. That’s very likely a first.

Fox4 again routed the competition with a 6 a..m sweep and also won among 25-to-54-year-olds at 5 and 6 p.m. The total viewer golds at 5 and 6 p.m. respectively went to NBC5 and TEGNA8.

Monday -- TEGNA8 topped the 10 p.m. race in total viewers and Fox4 again won among 25-to-54-year-olds.

Fox4 remained unbeaten all winter at 6 a.m. with another sweep while NBC5 ran the table at 6 p.m. The Peacock also won in total viewers at 5 p.m., with the 25-to-54 spoils going to Fox4.

Tuesday -- CBS11 ran first at 10 p.m. in total viewers, but TEGNA8 won with 25-to-54-year-olds.

Fox4 had twin wins at 6 a.m. while NBC5 notched a 5 p.m. sweep. At 6 p.m., TEGNA8 drew the most total viewers and Fox4 was tops with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed.-Thurs., March 7-8) -- They aren't the champions

@unclebarkycom on Twitter
NBC’s Thursday night premiere of the sitcom Champions ended up with just a participant trophy.

In a post-Will & Grace 8:30 p.m. slot, Champions ran last among the Big Four broadcast networks in total D-FW viewers (85,465) and tied for third place with the second half of Fox’s Showtime at the Apollo among advertiser-coveted 18-to-49-year-olds (28,085 each).

Earlier at 7:30 p.m., the Peacock hit rock bottom with a new episode of A.P. Bio, which ranked last among all prime-time programs with 42,733 total viewers and 12,482 in the 18-to-49 realm.

CBS’ The Big Bang Theory as usual was Thursday’s top scorer in both ratings measurements, leading off the night with 391,716 total viewers and 99,859 in the 18-to-49 age range.

In the 9 p.m. hour, Fox4’s local newscast beat all competing network programming across the board while more than doubling its total viewers lead-in audience from Showtime at the Apollo.

Wednesday’s 7 to 10 p.m. winners in total viewers were CBS’ Survivor and Seal Team, and Fox4’s news, the night’s biggest overall draw with 220,785.

ABC scored with 18-to-49-year-olds, winning from 7 to 9 p.m. with its comedy lineup of The Goldbergs, Speechless, Modern Family and American Housewife. Fox4 then ended that run with a 9 p.m. first in this key demographic.

Here are the Wednesday and Thursday local news derby results.

Wednesday -- TEGNA8 drew the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and also was tops with 25-to-54-year-olds at 5 and 6 p.m. TEGNA8 won both early evening races in total viewers.

Thursday -- The 10 p.m. winners again were TEGNA8 in total viewers and Fox4 among 25-to-54-year-olds.

Fox4 continued its winter-long unbeaten streak at 6 a.m. with another pair of runaway wins. The station also ran the table at 5 p.m. and added a 6 p.m. win among 25-to-54-year-olds. TEGNA8 ran first at 6 p.m. in total viewers.

Email comments or questions to: unclebarky@verizon.net