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Taking a long-planned break

Unclebarky.com is taking some time off while its proprietor goes on a big adventure. Thanks to all readers for your continued patronage, and be assured we’ll be back up after the Thanksgiving weekend with the November “sweeps” local newscast ratings results for starters.
Ed Bark

Local Nielsen ratings snapshot (Mon., Nov. 6) -- The Voice again sings out

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NBC’s latest two-hour edition of The Voice continued to hit ratings high notes Monday.

Averaging 256,396 D-FW viewers from 7 to 9 p.m. the competition to crown America’s latest future singing unknown ranked as prime-time’s top attraction.

ESPN’s Monday Night Football matchup between the Green Bay Packers and Detroit Lions finished first with advertiser-prized 18-to-49-year-olds, though, pulling in 84,256. MNF averaged 227,907 total viewers for the entire game, matching the haul for ABC’s Dancing with the Stars.

Within the Big Four broadcast network universe, Fox4’s local newscast otherwise took the 9 p.m. hour in both ratings measurements, with 156,686 total viewers and 56,171 in the 18-to-49 realm.

Here are the local news derby results for the eighth weekday of the November “sweeps.”

Fox4 and TEGNA8 won all the spoils in the four major four-way face-offs.

TEGNA8 won at 6 and 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). And Fox4 ran the table at 6 a.m. and 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen media snapshot (Thurs.-Sun., Nov. 2-5) -- Cowboys look like a million again in impressive win over Chiefs. Plus some closing words on the "firestorm" over Demetria Obilor's attire

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The Dallas Cowboys controlled the potent Kansas City Chiefs Sunday in their first regular season game on CBS11.

D-FW viewership remained strong for the second straight week after a falloff for the team’s wipeout two weeks ago of the inept San Francisco 49ers.

Running until 6:21 p.m., the Cowboys’ 28-17 win averaged 1,253,490 viewers and 471,211 in the advertiser-coveted 18-to-49 age range. That’s a marginal drop off from the 1,289,100 viewers for the previous Sunday’s road win on Fox versus the arch rival Washington Redskins. That game had 514,899 viewers in the 18-to-49 realm.

Sunday Night Football’s attraction on NBC, Raiders vs. Dolphins, had 334,739 total viewers and 121,704 within the 18-to-49 demographic. CBS’ 6:30 p.m. edition of 60 Minutes, given an extra lift by the Cowboys’ lead-in, had a prime-time best of 555,524 total viewers.

On Saturday, ESPN’s prime-time TCU-Texas game led the college football parade with 199,419 total viewers. The increasingly woeful Dallas Mavericks’ loss at Minnesota, airing opposite TCU-Texas, went about as low as one can go with 2,849 total viewers on Fox Sports Southwest. Sadly, that’s not a misprint.

CBS’ Blue Bloods as usual led all Friday prime-time attractions in total viewers with 163,518 while NBC’s two-hour Dateline was tops with 18-to-49-year-olds (56,171).

Thursday’s 9 p.m. premiere of CBS’ S.W.A.T. narrowly won its time slot with 135,320 total viewers compared to 128,198 for NBC’s competing Chicago Fire. S.W.A.T., Chicago Fire and Fox4’s 9 p.m. local newscast tied in the 18-to-49 realm with 34,327 viewers each.

CBS also rolled from 7 to 9 p.m., particularly with a new episode of The Big Bang Theory (a night’s best of 405,960 total viewers) followed by the return of its spinoff, Young Sheldon (348,983).

The network’s Mom and Life In Pieces also won their slots in total viewers. In the key 18-to-49 measurement, only Mom stumbled, running third from 8 to 8:30 p.m. behind the first half-hour of Fox’s The Orville (just renewed for a second season) and NBC’s Will & Grace.

And now, here are the local news derby results for the sixth and seventh weekdays of the November “sweeps.”

Thursday -- TEGNA8 nipped CBS11 for the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and TEGNA8 likewise swept the 6 p.m. competitions. The 5 p.m. golds went to Fox4 in total viewers and NBC5 with 25-to-54-year-olds.

Friday -- CBS11 this time claimed the top spot in total viewers at 10 p.m., but Fox4 again ran first with 25-to-54-year-olds.

Fox4 ran the table at 6 a.m., while TEGNA8’s new “social media”-heavy Daybreak fell to fourth in total viewers (just a bit behind CBS11). Those latter two stations tied for the bottom rung with 25-to-54-year-olds.

NBC5 swept the 6 p.m. races and Fox4 had twin wins at 5 p.m.

LOCAL TV NEWS NOTE: -- OK, this is like juggling with hand grenades. But here are some carefully chosen words on the social media “firestorm” and “worldwide crusade” (TEGNA8’s on-air words) tied to new Daybreak traffic anchor Demetria Obilor’s video response to a woman, Jan Shedd, who said on Facebook that Obilor looked “ridiculous” in attire that, in her view, fit her way too tightly.

Shedd has been used as Exhibit A by TEGNA8, with only her highly critical post displayed on the air. But the station says that Shedd was merely the tipping point after a number of social media posts had “body-shamed” Obilor, who joined Daybreak on Monday, Oct. 23rd from KLAS-TV in Las Vegas.

All of this supposedly went “viral” when Mother of Draggings, who goes by the Twitter handle @fabfreshhandfly, tweeted, “Jan is big mad. Don’t be like Jan.” Chance the Rapper then responded by tweeting “BIIIIIIG Mad.” An international sensation then supposedly kicked in, with Daybreak co-anchor Ron Corning telling viewers on the Monday, Nov. 6th program that “now the world knows her (Obilor) as the latest woman to face body-shaming.”

Corning and co-anchor Alexa Conomos cited Obilor’s “bravery” in responding to Shedd via a short video. Obilor then spoke for herself again during the 6 a.m. closing hour. “You know,” she said in part, “for a long time you didn’t see curvier people on television. And it’s like just now, they’re starting to make, you know, curvier clothes to fit, you know, women like me -- and so many others.”

A steady stream of Tweets, all effusively praising Obilor, were scrolled on the bottom of home screens during this segment while Corning also showed a video from his church pastor, whom he said commended Obilor during her sermon Sunday.

Conomos said she also had “dealt with“ past shaming tied to her sex. Obilor ended the segment by playfully jabbing at Corning for going tieless on recent editions of Daybreak. “Your neck is looking a little bit curvy,” she said. “Where’s the tie? Where IS the tie?”

“Touche,” said Corning.

Your friendly content provider posted a critique of the new “social” whirl enveloping Daybreak after watching the 4:30 to 7 a.m. entirety of the Oct. 25th edition. It focused on content and made no mention at all of Obilor’s choice of attire.

I will say, however, that TEGNA8 arguably could be seen as unduly milking and overblowing this “controversy” in hopes of luring more eyeballs and juicing Daybreak’s ratings just a little. The show currently ranks third in the most-watched 6 to 7 a.m. hour behind Fox4 and NBC5.

It also should be noted that more than a few viewers are critical of Obilor’s attire because they don’t consider it “professional.” That’s an old and probably outmoded way of thinking when it comes to today’s local television news. But an unclebarky.com reader, whose name will be left out of this to spare him being attacked as a sexist, a racist or worst, makes sense on at least some level with this email.

It reads in part, “First and foremost, her attire looks great if she’s going out on the town. It’s inappropriate for someone on a newscast. People on TV should present themselves in professional attire. She does not. I’m not going to wear the same thing I do on Saturday night when I show up for work Monday morning. She shouldn’t either.”

Yes, there are some people who still feel this way, and it has nothing to do with “body shaming.”

As for myself, I’ll continue to focus on Daybreak’s content, and debated whether to even address this so-called “controversy.” Obilor is still new in this market, and deserves a chance to make her mark. She obviously won’t be shy about trying to do so on a station that almost begs viewers to interact with its newscasts via various forms of social media. I wish they’d give that a bit of a rest, but they won’t. I also wish Demetria Obilor the best in what’s still a very new adventure for her.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., Nov. 1) -- Astros and Fox win big with Game 7 of World Series


Party on. World Series MVP George Springer exults after final out. Photo: Ed Bark

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A second consecutive seven-game World Series again made Fox’s baseball investment pay off handsomely Wednesday.

Although lacking the thrills and drama of Chicago Cubs’ extra-inning win over the Cleveland Indians, this year’s first-ever Houston Astros world championship likewise was a gift that kept on giving. In fact, it outdrew Game 7 of Cubs-Indians in total D-FW viewers.

The Astros’ 5-1 win over the Los Angeles Dodgers, in which they again pummeled former Texas Ranger Yu Darvish, averaged 861,774 D-FW viewers and 343,266 in the advertiser-coveted 18-to-49-year-old demographic. The game ended at 10:59 p.m., and these numbers reflect the actual running time.

Last fall’s Cubs-Indians finale pulled in 792,550 total viewers and 368,817 in the 18-to-49 age range. The Cubs won 8-7 to claim their first world championship in 108 years. Astros fans had waited the entire existence of the franchise -- since 1962 -- for their team’s first crown. They were birthed as the Colt .45s, a name that lasted for three seasons.

Among programs scheduled entirely opposite Game 7 of Astros-Dodgers, ABC’s 8 p.m. episode of Modern Familiy was Wednesday’s runner-up prime-time attraction with 142,442 total viewers.

Here are the local news derby results for the fifth weekday of the November “sweeps.”

TEGNA8 won a downsized 10 p.m. race in total viewers while CBS11 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 scored twin wins at 6 a.m. and TEGNA8 ran the table at 6 p.m. The 5 p.m. competitions produced another sweep, with Fox4 twice topping the charts.

Email comments or questions to: unclebarky@verizon.net

TEGNA8 tabs Cleo Greene as new Daybreak weekend anchor/reporter, hires Matt Howerton as weekday reporter

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Matt Howerton and Cleo Greene being added to TEGNA8 news staff.

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TEGNA8 has hired Cleo Greene as its new weekend Daybreak anchor/reporter. She’ll start on Jan. 25th after arriving from Minneapolis’ ABC affiliate, KSTP-TV.

The Dallas-based station also is adding Matt Howerton to its reporting staff. He’ll begin on Nov. 20th and most recently has been with Albuquerque’s KOAT-TV, also an ABC station.

TEGNA8 news director Carolyn Mungo announced both hirings Wednesday afternoon in a staff memo obtained by unclebarky.com.

Greene has been with KSTP since February 2015. The search continues for a weekday Daybreak co-anchor after Alexa Conomos announced her intention to leave the station back in January of this year. Management since has persuaded her to keep extending her stay while her eventual replacement hangs in the balance. Earlier this fall, both staff reporter Sonia Azad and former CBS This Morning co-anchor Vanita Nair received on-air tryouts with incumbent weekday Daybreak co-anchor Ron Corning.

Previous stops for Greene include WBOC/Fox21 in Salisbury, MD and WRDW-TV in Linwood, NJ. The 2008 Rowan University graduate also has interned for WCAU-TV in Philadelphia and with Cosmogirl magazine.

In her KSTP station bio, she says, “Story telling allows me to meet new people and explore different communities and cultures in my own backyard. I’m happy to call Minnesota home. I feel like I’ve found a hidden gem.”

Howerton, who lately also has been doing weathercasts for KOAT, is an Ennis, TX native and 2012 Baylor University graduate who interned at TEGNA8 during his college years. He joined KOAT from KWTX-TV in Waco and also has interned with New York City’s WABC-TV.

Email comments or questions to: unclebarky@verizon.net