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Local Nielsen ratings snapshot (Mon.-Tues., April 24-25) -- The Voice still drowning out competition

By ED BARK
@unclebarkycom on Twitter
NBC still has a powerhouse in The Voice, which hit the highest ratings notes on both Monday and Tuesday.

Tuesday’s 7 p.m. hour topped all TV attractions with 269,031 total viewers and 89,799 in the advertiser-coveted 18-to-49-year-old age range. And Monday’s two-hour dollop, from 7 to 9 p.m., likewise whipped everything else at any hour of the day or night in total viewers (an identical 269,031) and 18-to-49-year-olds (99,420).

Also of note: On both Monday and Tuesday, Fox4’s 9 p.m. local newscast beat all competing network entertainment programming in the key 18-to-49-year-old demographic.

NBC’s Tuesday premiere of Great News, which had back-to-back episodes from 8 to 9 p.m., respectively drew 123,609 and 116,338 total viewers to run second in its time slot to CBS’ repeat of Bull (174,506). Among 18-to-49-year-olds, the first episode of Great News ran first from 8 to 8:30 p.m. before the second fell behind Fox’s closing half-hour of Prison Break.

Here are the Monday and Tuesday local news derby results.

Monday -- TEGNA8 won at 10 p.m. in total viewers but Fox4 had the edge with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also had twin wins at 6 a.m. NBC5 ran first in total viewers at 6 p.m. while TEGNA8 drew the most 25-to-54-year-olds. The two stations tied for the top spot with 25-to-54-year-olds at 5 p.m., but the Peacock had first place to itself in total viewers. Urp, CBS11 registered “hashmarks” (no measurable audience) at 6 p.m. in the 25-to-54-year-old demographic. This is not good.

Tuesday -- NBC5 took the 10 p.m. top spot in total viewers while Fox4 won among 25-to-54-year-olds.

Fox4 again swept the 6 a.m. competitions. TEGNA8 basked in 5 and 6 p.m. sweeps on the verge of the May “sweeps” ratings period, which begins Thursday.

Local TV news note: NBC5 has won six regional Edward R. Murrow awards, including the top prize for “Overall Excellence.” Reporting nods also went to the station’s Scott Friedman, Pat Doney and their crews. NBC5 also won a group Murrow award for its “Breaking News” of the July 7th police shootings in downtown Dallas.

Email comments or questions to: unclebarky@verizon.net

Former CBS11 sports anchor Babe Laufenberg feels a draft, joins his former station as "guest contributor" during NFL's annual beef-on-the-hoof extravaganza

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Babe Laufenberg (right) with radio teammates Brad Sham, Kristi Scales, plus moderator Mike Doocy (over center) at the September 7th “Cowboys Kickoff” event sponsored by the Press Club of Dallas. Photo: Ed Bark

By ED BARK
@unclebarkycom on Twitter
Former CBS11 sports anchor Babe Laufenberg will return to the station for a four-night stand tied to the annual NFL draft, which begins Thursday night.

Director of communications Lori Conrad confirmed Monday that Laufenberg has agreed to be an in-studio “guest contributor” -- joining regular sports anchors Bill Jones and Keith Russell -- during CBS11’s 4, 5, 6 and 10 p.m. newscasts on both Thursday and Friday. He’ll also drop in on Saturday’s 6 and 10 p.m. newscasts and for a late night wrap-up on Sunday from 10:35 to 11 p.m.

But wait, there’s more. Sister station TXA21 will deploy Laufenberg as part of 9:45 to 10 p.m. and 10:45 to 11 p.m. updates on Thursday and Friday.

Laufenberg, an ex-backup quarterback with the Dallas Cowboys, remains as the team’s radio analyst in tandem with play-by-play voice Brad Sham and on-field reporter Kristi Scales. He also had been CBS11’s principal sports anchor for 17 years before leaving over a contract impasse in mid-January of 2015.

Russell was hired as Laufenberg’s replacement. But in July of last year the station promoted Jones to the featured 6 and 10 p.m. weekday sports anchor slot and sent Russell to weekends and other duties.

This likely won’t be the end of Laufenberg’s reemergence at CBS11, although probably as a continued guest contributor. For now, though, he’s only been drafted for the draft.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs.-Sun., April 20-23) -- snore

By ED BARK
@unclebarkycom on Twitter
Sometimes the D-FW Nielsen ratings are just plain -- uneventful. As they were from Thursday through Sunday, when the most-watched prime-time attraction was a rerun of CBS’ Blue Bloods.

Friday’s 9 p.m. reprise drew 218,133 viewers while NBC’s two-hour edition of Dateline, airing on the same night, had Thursday through Sunday’s biggest haul of advertiser-coveted 18-to-49-year-olds with 96,213.

If your pulse is racing, then you need to cut your fingernails for some real excitement. So let’s not tarry and just go to the local news derby results, with the start of the May “sweeps” ratings period looming on Thursday, April 27th.

Thursday -- TEGNA8 took the 10 p.m. trophy in total viewers while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and the Peacock did likewise at 5 p.m. The 6 p.m. firsts went to TEGNA8 in total viewers and Fox4 among 25-to-54-year-olds.

Friday -- Fox4 ran the table at 10 p.m. while NBC5 swept the 6 a.m. competitions.

The early evening hours brought two more sweeps, with TEGNA8 taking both 6 p.m. firsts and NBC5 controlling the 5 p.m. races.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., April 19) -- Survivor, Fox4 news set pace on night full of reruns

By ED BARK
@unclebarkycom on Twitter
CBS’ two-hour edition of Survivor had prime-time’s biggest haul of D-FW viewers Wednesday while Fox4’s 9 p.m. local newscast ranked No. 1 with advertiser-prized 18-to-49-year-olds.

It otherwise was a night when NBC went with wall-to-wall repeats, Fox aired an Empire rerun and ABC regurgitated four sitcoms before offering a new episode of Designated Survivor.

Survivor had 181,778 total viewers in winning from 7 to 9 p.m. in the Big Four broadcast network universe. But Fox’s competing combo of a new Shots Fired and the Empire reprise took those hours among 18-to-49-year-olds with respective scores of 44,899 and 38,485 viewers.

At 9 p.m., Fox4’s news won in both measurements, with 167,235 total viewers and a commanding 70,556 in the 18-to-49 age range. In comparison, Designated Survivor drew just 16,036 viewers in the 18-to-49 realm, which doesn’t bode at all well for its future.

FX filled its 9 p.m. slot with the Season 3 premiere of Fargo, which made a minimal impression with 36,356 total viewers and a measly 6,414 within the 18-to-49 motherlode. The audience will grow via DVR and On Demand views, but that’s still a very slow start in D-FW at least.

Here are Wednesday’s local news derby results.

TEGNA8 prospered with a pair of 10 p.m. wins in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and did likewise at 5 p.m. NBC5 salvaged its day with a sweep of the 6 p.m. competitions.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., April 18) -- crime and singing pay

By ED BARK
@unclebarkycom on Twitter
CBS’ NCIS again led the way in total D-FW viewers Tuesday night, with the network’s Bull a close second.

The Mark Harmon-led crime buster drew 349,013 viewers before Bull won the 8 p.m. hour with 341,742. CBS’ NCIS: New Orleans then stayed strong with an easy 9 p.m. win in total viewers (305,386).

As usual, the tables were turned with advertiser-coveted 18-to-49-year-olds. NBC’s 7 to 9 p.m. edition of The Voice dominated those two hours with 102,627 viewers in this key demographic before Fox4’s local newscast prevailed at 9 p.m. (57,728 viewers).

It was another lean night for ABC, particularly at 9 p.m., where Marvel’s Agents of S.H.I.E.L.D. ran a near-comatose fourth in the Big Four broadcast network universe with 36,356 total viewers and 19,243 in the 18-to-49-year-old realm.

Here are Tuesday’s local news derby results.

CBS11 capitalized on the strong lead in from NCIS: New Orleans to win at 10 p.m. in total viewers. But the station again fell to fourth with 25-to-54-year-olds (main advertiser target audience for news programming). Fox4 took the top spot.

The 6 a.m. golds also went to Fox4 while NBC5 swept the 5 p.m. competitions. The two stations split the spoils at 6 p.m., with NBC5 drawing the most total viewers and Fox4 winning with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net