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Local Nielsen ratings snapshot (Thurs., Dec. 8) -- Thursday Night Football coasts to firsts

By ED BARK
@unclebarkycom on Twitter
The NFL had its way Thursday, with the frigid weather Kansas City Chiefs-Oakland Raiders game dominating the prime-time landscape.

NBC’s Thursday Night Football averaged 392,639 D-FW viewers, with the NFL Network’s simulcast tacking on an additional 109,067.

In the advertiser-coveted 18-to-49-year-old demographic, Chiefs-Raiders had 153,941 viewers on NBC and another 41,692 on the NFL Net.

The next closest TV attraction in total viewers, CBS’ 7 p.m. repeat of The Big Bang Theory, weighed in with 225,404. CBS’ new 8:30 p.m. episode of Life In Pieces ranked second among 18-to-49-year-olds with 51,314.

Here are Thursday’s local news derby results.

TEGNA8 swept a downsized 10 p.m. race in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). NBC5’s late nighter was pushed out of the mix by football.

Fox4 had twin wins at 6 a.m. and NBC5 continued to flex at 5 and 6 p.m. with its sixth consecutive weekday sweeps in the two key ratings measurements.

Email comments or questions to: unclebarky@verizon.net

TEGNA8 adds Sarah Hoye to reporting staff

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By ED BARK
@unclebarkycom on Twitter
Sarah Hoye, formerly with the now defunct Al Jazeera America network, is now reporting for Dallas-based TEGNA8.

Hoye made her TEGNA8 on-air debut this month, with a rather puzzling station memo saying only that “she came to us from Brooklyn. We have another Green Bay fan. She also claims to have some serious basketball skills. Welcome to our new ‘News’ junkie!”

Hoye joined Al Jazeera America at its inception in August 2013 as a correspondent for the network’s America Tonight program after a previous stint as a Philadelphia-based CNN correspondent. She also has reported for the Milwaukee Journal-Sentinel and has a masters degree in journalism from the University of Maryland.

Al Jazeera America folded in April 2016. One of Hoye’s colleague’s at the network was former TEGNA8 anchor/reporter Jonathan Betz. He left the station in 2013 to become one of Al Jazeera America’s first anchor hires.

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Local Nielsen ratings snapshot (Wed., Dec. 7) -- Hairspray can't hold against Fox's dynamic duo

By ED BARK
@unclebarkycom on Twitter
In one of the season’s more intriguing ratings match ups, NBC’s latest heavily promoted holiday season musical, Hairspray Live!, went against Fox’s two biggest hits -- Lethal Weapon and Empire.

Empire struck back hard and Lethal Weapon also hit bullseyes with a “Jingle Bell Glock” Christmas episode Wednesday night. Not only that, but Fox4’s 9 p.m. local newscast also had enough juice to prevail against the closing hour of Hairspray, which otherwise merited a gold star for both effort and execution.

Lethal Weapon kicked it off with 312,657 D-FW viewers opposite the opening hour of Hairspray (269,031). Empire then beat Hairspray’s midsection by a score of 356,284 viewers to 247,217. Fox4 news mopped up, drawing 203,591 viewers opposite the sagging closing hour of Hairspray (174,506).

Hairspray, which featured a possible star-making turn by Houston newcomer Maddie Baillio as plucky Tracy Turnblad, steadily lost audience in each 15-minute increment of its final two hours, ending with just 138,151 viewers after highs of 283,573 between 7:30 and 8 p.m.

Among advertiser-coveted 18-to-49-year-olds, Hairspray likewise ran second all night behind the Fox/Fox4 trio.

Here are Wednesday’s local news derby results.

It was a day of sweeps in a non-“sweeps” period. TEGNA8 ran the table at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and NBC5 won across the board at 5 and 6 p.m. for the fifth consecutive weekday.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., Nov. 30 to Tues., Dec. 6) -- catchup round

By ED BARK
@unclebarkycom on Twitter
Apologies for the shortage of posts lately. But a trip to Minnesota for the Cowboys-Vikings game followed by a weekend diagnosis of pneumonia (which was already in development) have turned your friendly content provider into low-energy Uncle Barky. (That TEGNA8 management voodoo doll appears to be paying dividends, though. Kinda sorta joking.)

Anyway, here’s a big “snapshot” catchup round in reverse order from Tuesday to the previous Wednesday. But first the D-FW numbers for that Thursday night 17-15 Cowboys win on the NBC/NFL Network prime-time stage.

The game, which upped Dallas’ record to 11-1 and ultimately clinched a playoff spot, averaged 1,396,051 total viewers on NBC and added another 167,235 for the NFL Net simulcast. Hand calculator technology says that’s a grand total of 1,563,286 viewers.

Among advertiser-prized 18-to-49-year-olds, Cowboys-Vikes had 567,657 viewers on NBC and 83,385 on NFL Net for a combined 651,042.

Both totals are well short of the season-to-date record set on Thanksgiving Day, when 1,941,385 total viewers and 782,532 in the 18-to-49 age range tuned to Fox to watch the Cowboys edge the Washington Redskins at Jerry’s Palace. Of course, nothing else mattered last Thursday night, when the most-watched TV attraction directly opposite the Cowboys, CBS’ 8:30 p.m. episode of Life In Pieces, drew 101,795 total viewers.

OK, let’s rewind further.

Tuesday -- CBS’ 7 p.m. episode of NCIS led all prime-time programming in total viewers with 378,097 while NBC’s jarring “fall finale” of the fall season’s most popular new series, This Is Us, easily ranked as the night’s top draw among 18-to-49-year-olds (137,905).

Monday -- NBC’s two-hour edition of The Voice was prime-time’s No. 1 attraction in total viewers with 247,217. CBS’ 9 p.m. Victoria’s Secret Fashion Show special popped the most 18-to-49-year-old eyeballs with 76,970 -- based on two eyeballs per viewer.

Sunday -- Fox’s late afternoon starting Pittsburgh Steelers-New York Giants game comfortably led the NFL parade with 698,026 total viewers. NBC’s prime-time Seattle Seahawks-Carolina Panthers face-off edged CBS’ early starting Green Bay Packers-Houston Texans snow bowl for the No. 2 spot by a score of 472,622 viewers to 443,537.

Saturday -- Fox’s so-called “Bedlam” matchup between victorious Oklahoma and Oklahoma State topped the college football chain with 218,133 total viewers. That was just enough to outpoint CBS’ later starting Alabama-Florida mismatch, which had 210,862 viewers.

Cringe, Fox’s prime-time Big Ten championship game, in which Uncle Barky’s alma mater Wisconsin Badgers blew a three-touchdown lead to Penn State, came in third with 181,778 viewers. Bucky now gets the Cotton Bowl and unbeaten Western Michigan, which isn’t a bad consolation prize.

Friday -- NBC’s two-hour Dateline topped all prime-time programming with 181,778 total viewers and 51,314 in the 18-to-49 demographic. CBS’ colorized one-hour I Love Lucy Christmas special won the 7 to 8 p.m. slot with respective totals of 145,422 and 35,278 viewers.

Wednesday -- Fox’s 8 p.m. episode of Empire as usual ruled with prime-time’s strongest showings in both total viewers (305,386) and 18-to-49-year-olds (147,527). NBC fought hard, though -- particularly in total viewers -- with a pair of Christmas specials. The network’s annual Rockefeller Center tree lighting show pulled in 261,760 total viewers in the 7 p.m. hour to finish a competitive second to Fox’s Lethal Weapon (283,573). From 8 to 10 p.m., the Peacock’s sequel to Dolly Parton’s Coat of Many Colors movie had a nice-sized 247,217 total viewers and won from 9 to 10 p.m. after Empire went away.

Finally, here are the weekday local news derby results in chronological order from Wednesday through Tuesday.

Wednesday -- NBC5 won in total viewers at 10 p.m. and also ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions in both ratings measurements and NBC5 did likewise at 6 p.m. The 5 p.m. golds went to Fox4 in total viewers and NBC5 with 25-to-54-year-olds.

Thursday -- CBS11 ran first at 10 p.m. in a downsized three-way race, with NBC5 waylaid by the Cowboys game. CBS11 and TEGNA8 tied for first among 25-to-54-year-olds.

TEGNA8 rose up for an uncommon 6 a.m. win in total viewers while Fox4 won with 25-to-54-year-olds. NBC5 basked in ratings sweeps at both 5 and 6 p.m.

Friday -- TEGNA8 won a downsized three-way race at 10 p.m. in both total viewers and 25-to-54-year-olds. Fox4’s news was delayed deep into the night by Fox’s Washington-Colorado football game.

Fox4 had the most total viewers at 6 a.m. but NBC5 won among 25-to-54-year-olds. The Peacock again bloomed at 5 and 6 p.m. with across-the-board wins.

Monday -- TEGNA8 notched another 10 p.m. win in total viewers while Fox4 and NBC5 tied for the most 25-to-54-year-olds.

Fox4 had the 6 a.m. edge in total viewers and tied NBC5 for first with 25-to-54-year-olds. NBC5 kept on winning at 5 and 6 p.m., running the table for the third straight weekday.

Tuesday -- CBS11 finally re-entered the winner’s circle with a 10 p.m. first in total viewers. Fox4 took the 25-to-54-year-old gold.

The 6 a.m. firsts were split between Fox4 in total viewers and NBC5 in the 25-to-54 age range.

NBC5 continued to roll at 5 and 6 p.m. with its fourth consecutive weekday sweeps.

Email comments or questions to: unclebarky@verizon.net

Wex Houx out, Kyle Roberts in as TEGNA8's weekend morn meteorologist

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Wes Houx (left) has been replaced by Kyle Roberts from Oklahoma City as troubled TEGNA8’s weekend morning meteorologist.

By ED BARK
@unclebarkycom on Twitter
The personnel merry-go-around continues at Dallas-based TEGNA8. Meteorologist Wes Houx, who very much wanted to keep the job, has been dropped from the weekend morning news team after joining the station in May 2015 in place of Julie Bologna.

Houx confirmed that his last day at TEGNA8 was Sunday, Dec. 4th. His replacement, who’s already in house, is Kyle Roberts from Oklahoma City’s KOKH-TV, a Fox station. Roberts recently posted on his Facebook page that he’s joining TEGNA8 this week. The Texas A&M grad spent three years at KOKH after beginning his TV meteorologist career at NBC affiliate KETK-TV, which serves Tyler and Longview, TX.

Roberts’ new position will be full-time. Houx had sought a full-time position to no avail at TEGNA8. For a while, he also worked five days a week at Waco’s KCEN-TV, which also is owned by TEGNA.

TEGNA8 also recently hired meteorologist Jesse Hawila to replace weekend P.M. weathercaster Ashton Altieri, who left the station in August and now is with Denver’s KCNC-TV. Last month, TEGNA8 lost sports reporter Ted Madden, a 14-year veteran who excelled at covering high school sports.

The ABC affiliate went winless in the November “sweeps” ratings period for the first time in recent memory.

Email comments or questions to: unclebarky@verizon.net