No more local ratings reports for now
09/20/06 04:24 PM
By ED BARK
It turns out that Nielsen Media Research's ratings printouts for local TV stations are considered proprietary information for use only by paying clients. That means they can't be sent out unvarnished to non-paying reporters for the purpose of ratings analysis.
For now, that means an end to the daily ratings digest reports inaugurated on Monday in the "Dallas-Fort Worth TV" section of this site. So If you want to know how local newscasts and other programs are doing with viewers, you'll have to ask the stations themselves. But if they're not doing particularly well, you might not get much of an answer.
I may be able to report some ratings "highlights" obtained from individual stations. But that's not the best or most accurate way to do it. And unclebarky.com presently doesn't have the funds to be a Nielsen client.
Anyone want to chip in?
It turns out that Nielsen Media Research's ratings printouts for local TV stations are considered proprietary information for use only by paying clients. That means they can't be sent out unvarnished to non-paying reporters for the purpose of ratings analysis.
For now, that means an end to the daily ratings digest reports inaugurated on Monday in the "Dallas-Fort Worth TV" section of this site. So If you want to know how local newscasts and other programs are doing with viewers, you'll have to ask the stations themselves. But if they're not doing particularly well, you might not get much of an answer.
I may be able to report some ratings "highlights" obtained from individual stations. But that's not the best or most accurate way to do it. And unclebarky.com presently doesn't have the funds to be a Nielsen client.
Anyone want to chip in?
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