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"We Are WFAA" promo booms out the station's dedication to duty as home of "Resolve Steelers, Up Shakers," etc.

Dallas-based TEGNA8’s new, distinctly different “We Are WFAA” campaign is a hard-sell mashup with a heavily “urban”-centric downbeat. We try to make sense of it -- while also showing it to you -- on our Dallas-Fort Worth TV page.
Ed Bark