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Earlier wakeup call for CBS11 eye opener


CBS11 early morning anchors Scott Sams and Ginger Allen

By ED BARK
Make it two.

CBS11 will be joining Fox4 in launching its early morning newscast a half-hour earlier. The 4:30 a.m. start time will go into effect on June 14th, informed sources tell unclebarky.com.

As first reported in these spaces, Fox4's Good Day began rising at 4:30 a.m. in early April in hopes of getting viewers on board before rival stations kicked in at 5 a.m. At the 10-weekday halfway point of the May "sweeps" ratings period, NBC5 leads Fox4 in the 6 a.m. Nielsens by a razor-thin one-tenth of a point in total viewers. Fox4 has the same precarious advantage among 25-to-54-year-olds, the main advertiser target audience for news programming.

CBS11 currently is running fourth in total viewers at 6 a.m., but is just one-tenth of a point behind third-place WFAA8. The ABC station leads CBS11 by a comparatively solid half a rating point in the 25-to-54 demographic.

Each full rating point equals 67,863 total viewers and 30,690 in the 25-to-54 age range.

CBS11's early morning news is co-anchored by Scott Sams and Ginger Allen.