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Earlier wakeup call for CBS11 eye opener

CBS11 early morning anchors Scott Sams and Ginger Allen

Make it two.

CBS11 will be joining Fox4 in launching its early morning newscast a half-hour earlier. The 4:30 a.m. start time will go into effect on June 14th, informed sources tell unclebarky.com.

As first reported in these spaces, Fox4's Good Day began rising at 4:30 a.m. in early April in hopes of getting viewers on board before rival stations kicked in at 5 a.m. At the 10-weekday halfway point of the May "sweeps" ratings period, NBC5 leads Fox4 in the 6 a.m. Nielsens by a razor-thin one-tenth of a point in total viewers. Fox4 has the same precarious advantage among 25-to-54-year-olds, the main advertiser target audience for news programming.

CBS11 currently is running fourth in total viewers at 6 a.m., but is just one-tenth of a point behind third-place WFAA8. The ABC station leads CBS11 by a comparatively solid half a rating point in the 25-to-54 demographic.

Each full rating point equals 67,863 total viewers and 30,690 in the 25-to-54 age range.

CBS11's early morning news is co-anchored by Scott Sams and Ginger Allen.